Glenna Partridge Garden Design I believe it's an Aeonium and it would not be hardy for you in the midwest. Echeverias are also very similar. I grow them up here in Vancouver Canada but I treat them like annuals. They grow quickly in full sun and hot conditions. You can also grow them in containers and take them inside for your winters. As houseplants they need a great amount of light to keep them happy. Check out nurseries and suppliers of succulents in your area. I hope this helps!