Farrant used paint sticks as the base for her hooks because they were just the right size, and they're free. Just go to your hardware store and ask for a couple paint sticks. They'll be more than happy to give you some. If you have a narrow cabinet door, consider getting several paint sticks so you can add more rows to hold all your measuring cups and spoons.
Farrant cut, sanded, primed, and painted each stick in a bold red, then screwed them into pre-marked spots on her cabinet door. Before drilling, she carefully measured where each stick would need to be so her cabinet door could still close.
Where did you purchase the nice white lettering? Was it hard to get it looking so nice?
@ carriekaye: you can find the vinyl transfer letters at any craft or office supply store. They come in many different colors, fonts and sizes. I love the stylish look of this lettering, but for a quick solution, I'll probably just use my handy-dandy labeler for now.