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If you do like matching decor, however, that can certainly be done around a fireplace. The trick here is to create the layout of the room without regard to the fireplace at first. Here we see a blue-and-white themed seating area enhanced with a rug and decorations of the same color. Then just bring those tones into the fireplace area (as was done with the ceramic pot here) and you've got yourself a cozy design with a fireplace to boot.
In some cases, less really is more. Here is an example of how the fireplace serves as a true centerpiece for the room. With very little furniture and just a room filled with books and flames, you can really just let yourself escape into your own imagination.
It's rare to see a fireplace against a glass wall like this but it's a neat design format that should be considered if it's possible. Just picture reading a book by this fire while snow falls outside and you can see how romantic and cozy you'll feel with a design like this one.