wuda (will ullman design + art) is a NW product and furniture design studio based in Portland Oregon, where the focus is design, prototyping, and manufacturing of home accessories and furniture (Go to www.willullmandesignart.com). wuda creates products that embody the following principles:
1) Modularity: Allowing for flexibility in installation and configuration.
2) Longevity and re-use: Making products that are well-made and can be passed on from one generation to another.
3) Interactivity: Inviting the user to create and explore patterns and/or express their individual creativity.
4) Sustainability: Products are generally made of urban salvaged wood or recycled materials.
5) Reductive Minimalist Aesthetics: Reducing things to their essential components while blurring the line between sculptural form and utlitarian function; providing a pure expression of materiality, technique, and form.
Japanese wood working and carpentry, the minimalist art of Donald Judd, and Friedrich Froebel‘s “gifts“ (a fundamental component of his original kindergarten philosophy), have influenced Will Ullman‘s work and product design. Will also considers his products as “gifts“ that will spark the user’s imagination and inspire creativity. wuda products (or gifts) are born out of innate human desires: finding and making patterns while striving to understand the world we live in through representation and abstraction.
To Quote Froebel:
“Humans are creative beings. What separates us from other life forms is that we alter our environment. More than simple tool building, our brains allow us to visualize in 3-D and imagine a different future. True education must help children to understand their true nature as creative beings.“