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By drawing the eyes upwards you turn this fully-tiled fireplace shaft into a more dramatic gesture.
3. It's an easy way to add interest. Rotating the tiles 90 degrees was just the touch needed to set this kitchen apart from the pack.
4. Take a unique tile to the next level. Not only does it skew the classics, but it gives even more cache to a less common tile choice.
Wowza in red!