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An Architect in Search of a Tag Line
One man attempts to sum up his firm’s philosophy in a simple phrase. It doesn’t go well
Houzz Contributor. Just an architect, standing in front of an ideology, asking it to love me.
Houzz Contributor. Just an architect, standing in front of an ideology,... More »
Some architects are not particularly adept with language. At least not the type of language that other people understand. We tend to ramble on a bit, gesticulating mysteriously, while a concise, well-placed phrase clearly illuminating a design concept becomes an increasingly unlikely occurrence. Just reread that last sentence, for example. Exactly.
But occasionally architects need to use words. Case in point: I recently changed the name of my firm, which consists mainly of words, or names, or letters, or maybe words, letters and a number, and maybe the French word for "studio." Don't judge. This all seemed like a good idea at the time, but after days of redesigning my website, and redesigning my business cards, and relinking my blogs, and redoing my Facebook page and email accounts, I'm beginning to dislike all words, and I'm starting to think this was a bad idea. Now all I have to do is come up with a new business model.
Or maybe I'll just add a new tag line to my outgoing emails and call it a day. Maybe something like one of these.
But occasionally architects need to use words. Case in point: I recently changed the name of my firm, which consists mainly of words, or names, or letters, or maybe words, letters and a number, and maybe the French word for "studio." Don't judge. This all seemed like a good idea at the time, but after days of redesigning my website, and redesigning my business cards, and relinking my blogs, and redoing my Facebook page and email accounts, I'm beginning to dislike all words, and I'm starting to think this was a bad idea. Now all I have to do is come up with a new business model.
Or maybe I'll just add a new tag line to my outgoing emails and call it a day. Maybe something like one of these.
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| This may be too subtle. Would I continue to work on a design well after my clients ran out of money? Of course not. Maybe I'll just try one more concept. |
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| Architecture is also available in expensive. |
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| Wait. I may have gotten that backward. No, actually it works either way. |
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| I'll let you in on a secret: It's taking longer than I thought as well. I should bill for additional services. |
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| This is also my architectural marital status on my new company Facebook page. I have three followers so far. Winning. |
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| Actually, I like this one. |
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| Note: Architectural egos may appear larger than they actually are. Quite a bit larger. |
Ideabook updated on July 3, 2012.
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Courtesy of www.seanmccool.com
... or maybe it was thoughts such as these that DID make him laugh!