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1. Red (cranberry, flamingo pink, cardinal, etc.) projects stimulation, force and intensity. Red is like a sexy negligee for your walls — dramatic and dangerous.
3. Yellow (mustard, sunflower, buttercream, etc.) is a strong, warm color, with pleasant and optimistic emotional content. Yellow is the least problematic color, a cheerful and non-aggressive hue. This jovial color is highly-reflective, producing expansive characteristics reminiscent of sunlight.
7. White (eggshell, snow, ivory, etc.) often reveals clarity, innocence, and pure simplicity. White is the perfect palette to make architectural elements sing. Nearly all colors tend to distract from and compete with architecture and furnishings, but white elevates and emphasizes style and aesthetic details. White embodies the power to transcend climate, radiating warmth and coziness in the winter and offering fresh, cool relief in the summer.