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If you have a long open run, adding some symmetry will help to create an organized and balanced look to the space. Folded towels help to soften the space creating added warmth and visual comfort.
Create a spa-like look by lining up rolling towels. Displaying crisp white towels helps set the mood for the bathroom, giving it a clean look. And there are few places better for a clean look than the bathroom.
More traditional and transitional spaces can benefit from an open vanity. Opening up some shelves instantly gives you the illusion of more space. The light-colored box storage helps to contain smaller items and offers some contrast to the dark heavy wood.
In guest bathrooms, like this one where storage isn't important, it can be nice to simply leave the space open to create the look of more space. Guests can then use the space underneath however they need to.
The open vanity is a trend I don't see soon disappearing for two reasons: It offers the illusion of more space and gives you extra opportunity to be creative and stylishly functional.
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