Durable cotton backing. Incredibly easy to care for. Learn more about origins of Persian rugs. Our Checkered Rooster Area Rugs are constructed of pure virgin wool. These hand-hooked area rugs are sure to win accolades from guests. Established in 1914 in Isfahan, the Safavieh company oversees every design aspect, ensuring that each piece is an exceptional investment in the elegance of your home.. . . Imported. Rug designs vary by size. A Frontgate exclusive.