Instead, of looking at a large room as one space, break it down into 2 or 3 "rooms." Rugs are great for helping to define a "room" within a room. This space has been broken down into 3 distinct areas, making use of the architectural features in the room. One "room" is centered around the fireplace, while the rest of the space is divided down the center to create two distinct areas for seating and conversation. This room is truly a "Great Room" in every sense of the word.
This room is beautiful, and I like the plush factor and the separate conversation areas, would like to see multifunctional space for reading, working, talking.