The curved, irregular line reminds me of how the ribbons would lie on the ground as I tied up my pointe shoes way back when. This would be really sweet in an entryway or a little ballerina's room.
This coat rack is just plain fun. The way the ribbon runs up the wall is almost whimsical. While it definitely would function well in this capacity, I can also see it used in a bathroom that requires hooks for multiple towels. It's soft enough to be effectived.