Italamp Cult Edition - Evergreen Collection
It is the story of the gradual realization that classicism is as a substantial element of everyday life. It is a mix of classical and reassuring references with a new spirit, young and glamorous. The outcome is a striking parade of light with bright personality, quite uncommon, which in the streaming of the pages never gives way to the ephemeral excesses of fashion. The concept associated with this edition stems from the perception of the context in which we live and from the awareness that being projected into the future does not mean leaving the past behind. The classic collection should not be considered as a passage of history relegated to memory, rather it should be put back to play to stay ‘at hand’. The basic element underlying the collection is our Made in Italy, seen as a genuine research, enhancement and development of the rich heritage of Italian craftsmanship. Roberta Vitadello, creative director, leads a strong and harmonious team, always open to new horizons. Capable of an evolving vision, the creative team draws amusing and creative inspirations for appealing and involving projects, discovering that the boundaries between light, fashion and art blur more and more. Behind it all, the ability to observe things from the past with new eyes.