Cynthia Taylor-Luce This actually looks like wall to wall carpeting, probably in a wool sisal weave. On my computer it looks like the carpet meets the baseboard! If you wanted a similar look in an area rug, have broadloom cut to the size you want and then have the edges serged invisibly or have the edges bound in a cloth or leather tape for an edge detail.

The Shabby Nest Benjamin Moore's Mozart Blue is a similar color.