Deep River Partners Wood usually runs perpendicular to floor joists.

Deep River Partners The screen is 10' wide, the projector is a dVision 30 series

Deep River Partners There are two types of materials on the walls. One is a wood veneer. It is a man-made "zebra wood", which can be supplied by many veneer manufacturers. The fabric on the walls is Calvin Fabrics AH101 Big Kitty Brown
http://www.calvinfabrics.com/:

Anthony Giunta Jr. Great room. These are most likely custom pieces sized to the Media room. Most custom upholsterers should be able to make them. If you are local to Deep River Partners, I'm sure they can help you. It also looks like there is a custom built-in structure behind the couches as well. I design and build custom upholstery frames like this that could be shipped unassembled or assembled to your upholsterer if needed.

Deep River Partners They are from Bass Industries (not the fish guys- the multi-media guys). They are really great because the pieces are movable, so there are multiple ways to use the furniture. The cabinetry around them is custom, made to the dimensions of the furniture. Here's a link to the furniture. The ones we used were the "Avanti" series

http://www.bassind.com/multimedia-living/multimedia-furniture/sofas/