LinoleumPeople tend to confuse linoleum with vinyl, but it's a completely different substance. A staple through the first half of the 20th century, linoleum — an all-natural material made from linseed oil, resins, wood flour and more — fell out of favor as synthetic flooring came into vogue. But in recent years, its green cred and retro-cool look have caught the attention of ecoconscious consumers and style savants. It's perfect for old-fashioned cottages and midcentury interiors.Pros: Much of linoleum's appeal lies in its versatility. Because it comes in just about every color you can imagine, you can go as subtle or as bold as you want. It can be easily cut into one-of-a-kind patterns, such as the circular motif pictured here. Plus, it's affordable, durable and easy to maintain. Cons: Linoleum can wear and fade with time and use. Many manufacturers add a protective coating before the material is sold; without this coating, the floors may need periodic waxing and polishing. Linoleum is also tricky to work with, so even hardcore DIY-ers will likely need help from a pro.Cost: About $4 to $7 per square foot, uninstalled. Custom colors and patterns add to the price tag.More about linoleum and vinyl floors