Start with one word or phrase. This should be fairly easy, so don't overthink it. What sort of homes are you most drawn to when you flip through the pages of a magazine? Let's say you are drawn to rooms with exposed beams, comfy seating and faded colors. Try to come up with a word or phrase that describes this look, without worrying about "official" definitions. For instance, you might dub the look "rustic," "Old World" or "Euro country estate."