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Designer Karim Rashid on the Alessi KAJ Watch with Decoration: "I believe that it is important to not necessarily over-embellish objects to keep a certain truth to a product, but I also believe that objects needs to touch our sensual side. They need to elevate certain experience, and they need to be human... I think of my proposal as an extension of essensualism (reductive sensualism)." Alessi, known as the Italian design factory, has manufactured household products since 1921. The stylish and fun items offered are the result of contemporary partnerships with some of the world's best designers of unique and modern home accessories.