When Pozner, the head of retail development for American Apparel, approached Borowski and his team for a consultation, everyone thought that Pozner's needs would be fairly standard: sourcing for basic furniture, giving advice on paint colors and working on floor refinishing. But after discussing Pozner's needs for his combined work and personal space, Borowski knew that a more comprehensive renovation was needed. Pozner had been pushing the limits of his apartment before Borowski and his team were in the picture: Not only did he use the studio as an office space and sleeping quarters, but he also used it as a holding area for his toys and art pieces. Borowski says, "The resulting sculptural volume appears to have been dropped into an otherwise clean white box
, creating a focal object and organizing the space into public and private areas."