2. Leather, leather and more leather. Have I mentioned that men love leather? I'm a designer, not a psychologist, so I can't tell you why — but there is something about the look, smell and feel of leather that is irresistible to most men. Maybe it goes back to the days when the men were the hunters. Whatever it is, give him a rich, brown or black leather and he'll love it. Cream color? Not so much.