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Vanessa Brunner added this to ICFF 2012 Report: Rich Brilliant Willing's Lighting
Like the rest of Rich Brilliant Willing's new products at the ICFF, the Trig Floor Lamp is designed to feel "at once minimal and human," according to the company. Although the design is simple, it feels inherently friendly and attractive. The anodized aluminum base is touch sensitive — place your hand anywhere, and the light turns on and off.