Even if Gary Bertassi couldn't talk, you could see the passion in his eyes for the barbecue business.
Grillers Hall of Flame is located along a main artery in Indian Orchard, Mass.
But since he speaks just fine, in a raspy voice that suggests a past life as a radio announcer, let's allow the owner of Grillers Hall of Flame to take the stage.
"I like the passion that people bring to their backyard cookouts," says Bertassi, showing a visitor around his store. "It's good times and fun with family and friends rather than heating their homes, which can be an issue in New England."