Our SubZero lasted somewhere on the order of 25 years before we replaced it during our remodel. The brand has a reputation for longevity and for appliances that can be repaired for a long time. You do pay for this though. Cheaper mainstream brands cut corners and change their product lines constantly, so even if you wanted to repair them, you frequently have a difficult time getting replacement parts after only a few years.

Maybe I just had good luck with mainstream brands, My GE range ( smooth top ) has had no issues, self cleaning always worked perfect, Whirlpool fridge basic ( top freezer, no ice maker ) model , basically noise free, no issues, everything works well. Both purchased in 2005

I’ve had a KA for five years. Gaskets around the doors aren’t great, I’ve got a couple duct taped, but cooling and freezing have been flawless, the plastic parts are intact and it’s a breeze to clean. Every time I buy an appliance I drive myself crazy reading reviews, etc... and then I follow instinct.

Consumer Reports consumer surveys returned different reliability ratings for different types of refrigerators (top freezer, bottom freezer, etc.). You can check its ratings.

Consumer Reports last I knew instructs subscribers responding to the yearly survey to include data on appliances 5 years old or newer. That skews the data. One could have a refrigerator that had a problem at 3 years and never again for 20+ years and that wouldn't be included in the ratings (unless the owner of it fibbed and answered the survey anyway).

Bought my Sub Zero in 2002. Still going strong. (Knock on wood).

Consumer Reports has likely determined that data on old appliances is not relevant to calculating the reliability of new ones. I had a GE washer that was still running after 35 years; that's not relevant to the reliability of a new GE washer (and GE is a Haier brand now) though it would be nice if it were as I recently bought a new one!

CR is mass marketing to the uninformed consumer. I have seen errors in their reviews and product specification information. I once brought a couple errors on a product to their attention, they did not acknowledge the communication and did not correct the errors. Bah.