Good morning,

If you aren't afraid of a little color, I would suggest an accent color pulled from whichever rug you decide to go on the wall with the painting, probably a darker/bighter color like the maroon. Alternatively, you could match the white of the built-in cabinets onto that wall. I think what you need most in this room is more contrast since there is a lot of beige/tan with the wall and the couch. Another way that you could freshen up this room is by refacing the fireplace/installing a wood mantle. I'm not sure if that's within the budget, but it would definitely change the feel of the space.

Do you have other photos of the room, perhaps a view closer to the fireplace that includes the end table?

If you have a good view out your windows, then a large, well-anchored mirror with a driftwood frame would reflect the light coming from the window. That kind of frame would add texture to the room as well.

Otherwise, relocate your art--it's too small--and find something much bigger across that wall in your palette of grays from the sofa, golden floors, and whatever rug you choose.

Madison Park 3-Piece Forest Reflections Gel Coated Canvas Set · More Info

Replace your corner table lamp with an arc lamp.

LumiSource Salon Floor Lamp, White · More Info

Where is this rug you chose and are you suggesting changing the chair color?

I don’t have to keep these tables. I prefer stained wood in more traditional tones. Would that work? What about the mantle color. Yes I have thought of stained wood but would painting it another color work? What about the fireplace tile?

And the wall color?

I like the rug with the dark border? Where is it from?

What about sconces?

The rug sample in the foreground right looks like it would tie together the chair and sectional colors nicely.

Do you have a link to vendor photos of the rugs you are considering? It's hard for us to get a sense of them from the samples in the photo.

Not sure what look you're going for. Right now, everything looks very traditional & colorless with the exception of the coffee table that has a more modern appeal. If I had a hefty budget: search for a more colorful rug as suggested by BeverlyFLADeziner. The chair looks OK. Perhaps you can find a rug with a bit of the chair color in it, that or reupholster. The walls are almost the same color as the couch. I'd repaint walls in some form of warm white but if you get the right rug & a few colorful pillows, larger more modern artwork, you might get away without re-painting. Those shelves are too cluttered with small objects. The small lamp does nothing. An arc lamp might work. Perhaps a small table to the right of the sectional (where you now have the carpet samples). Reface the fireplace & wooden mantle.

I feel like your wall should have the bookcases and the fireplace all the same color, perhaps all the white, with the backs of the bookcases the yellow/gold in the rug on the right or the red from the rug on the right, with decluttering them as well. I also like the arc lamp but with a natural shade and the existing coffe table. Not so much a fan of the chair though.

Rugs are from RugsUSA.com. Yes I am suggesting a soft rust colored chair works better with these rugs

I favor the last rug, Capistrano Beige. Depends on what look you're going for. And I also like red chair.

Your current rug works, also.

Just to show idea of how all these colors can potentially work together.

Pillows on sofa to tie in the colors. Velvets works well with leather, as one texture option.

Below - The glass on this lamp is not best option if you have children, but something like this could be nice with your current rug, also.

One Light Table Lamp Blue/Clear Finish Cream Linen Shade - 99763 - Elk-Home · More Info

A couple more general lamp ideas.

Tiffany-Style 2 Light Mission Table Lamp 16" Shade · More Info

Textured Ribbed Blue Gray Brown Table Lamp, Beige Shade Rectangle Sand · More Info

Bassett Mirror Company Davis L2963TEC Table Lamp - L2963TEC · More Info

https://www.houzz.com/pro/beverlyfladeziner/beverlyfladeziner

Do you have names of rugs from rugs USA? I only want wool and prefer the kind that don’t loop but stick straight up..

Personally, I think the one considered is too delicately small in pattern, as to not complement the secional.

Kaleen Melange Hand Tufted Mlg03-25 Red 9' X 12' Rectangle · More Info

https://www.houzz.com/products/kaleen-hand-tufted-melange-red-wool-rug-9-x12-prvw-vr~54045465

I'm not a pro, and don't know, but if dining set is informal - wouldn't it be better if rug here were more so? this one seems traditionally dressy type... ? not folksy...

Kaleen Middleton Hand Tufted Mid02-25 Red 9' X 12' Rectangle · More Info

https://www.houzz.com/products/kaleen-hand-tufted-middleton-red-wool-rug-9-x12-prvw-vr~54045748

Surya Tabriz TBZ-1006 8'x10' Rug, Peach/Red/Wheat/Gray/Cream/Gray/Camel/Teal · More Info

https://www.houzz.com/products/tabriz-traditional-peach-charcoal-area-rug-8-x10-prvw-vr~123464185

All the neutral, medium - needs color imo - is there art in the house to try on sofa wall?

Entriken Traditional Vintage Persian 8' x 11' Rectangle Area Rug · More Info

https://www.houzz.com/products/entriken-traditional-vintage-persian-8-x-11-rectangle-area-rug-prvw-vr~144799676

This is the most freshly transitional ...? ok with floor cause not too bright.

Soft wool yarn with ultra-plush pile height of 0.75 inches for underfoot comfort.

HAND TUFTED WOOL ECO-FRIENDLY AREA RUGS, Rust Color, Floral Design · More Info

https://www.houzz.com/products/rugsotic-carpets-hand-tufted-woolen-area-rug-floral-rust-9-x12-prvw-vr~92504495?lid=71361974

FYI: dining room and adjoining living room rugs.

Close up of rug in diNing room.

How about this rug?

Your room looks very traditional with the book shelves? Would consider painting the entire room one color? Trim, doors, mantle,shelves......for a fun room it can be a fun look.

Find a large rug for all your furniture to rest on, then pull a complementary or contrast color for the room,

which can give you a very architectural feel for a very plain room.

Plants under the windows.

A wide but shallow (think sofa table sized) cabinet behind the sofa with a shelf and/or cabinet doors and/or drawers for storage ... including for toys.

https://www.walmart.com/ip/Entryway-Frame-Retro-Solid-15-34-Console-Legs-Cabinets-Buffet-Table-Sideboard-Wood-Accent-Shelf-Tall-Drawers-2-Storage-4-99lbs-x-Bottom-46-SEGMART-S5/103083248

beverlyfladeziner will the ivory work in this room. Are you sure it’s not too yellow.

do you like these rugs?

Just to say I like the warm neutral what I can see, with simple repeating of warm wood floor, and relating well with sofa and fp. Chair adds interest. I didn't know there was another rug just a few feet away....