Hi Linda! This is our Sutton Signature -- a high-spec luxury vinyl plank floor. Take a look at our website for more great pictures of the Sutton and all the rest of our colors. What makes Flooret special is how our unique business model allows us to offer a high spec floor for a low price. Because we sell directly to consumers, you are getting the planks at essentially a wholesale price, rather than paying for the markups associated with distributors and retailers. There are certainly less expensive LVP products out there, but nothing in that price range approaches our specs. If the Modin Signature Collection was offered at a store like Home Depot, it would be priced at $7-$10 per square foot. Even much more expensive floors, like some offered by CoreTec, have considerably lower specs. Our Signature collation has an industry-leading 40 mil wear layer, an SPC core and embossed in register texture, which combine to make it both extremely durable and strikingly realistic.