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"Ralph Lauren" and brand bastardization

9 months ago
last modified: 9 months ago

I am looking for a water repellant, insulated knee length coat for my upcoming trip. First choice would be tan/khaki color, and I like something fitted or belted. Ideally it has to work in everything from 35F to 70F (well then I'd just not wear it in all likelihood).

I own two really nice long winter coats, a few nice ski jackets, and three raincoats, in black, olive and off white. None of them really fit the bill.

So I went looking for a classic khaki trench with a zip out lining.

I came across this on the RL website. Left to right, they are $189, $798 and $2690. On the same day and same site, side by side.

Now we all know that RL has a ton of subbrands, some pretty awful (Chaps, I'm looking at you) but this is absurd. It undermines trust and the very meaning of the brand --- the first one has to be pretty junky IMHO. And I 'd never pay the cost of the third one when, essentially, RL sells its own knock off.


As it turns out I am going a different direction, as I have decided that none of the trenches I looked at are warm enough.



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