Why go with Houzz Pro vs. HomeAdvisor?

With HomeAdvisor (and other sites like HomeAdvisor), it’s hard to know exactly what you’re paying or what you’ll get because the costs are based on a wide variety of factors. However, all of our marketing solutions are included with a Houzz Pro Ultimate plan, so you know what you’re paying upfront.

Other differences between Houzz Pro vs. HomeAdvisor are:

  • With Houzz Pro, homeowners go through more steps to get matched with the right Pro through our Select Match and Live Connection features.
  • Leads from the Houzz directory are free with Houzz Pro and we offer free, self-serve directory listings.
  • With Houzz Pro, your company is showcased to local homeowners, helping build brand recognition and demand in your local market.

The Latest Houzz Pro Buzz

"Shortly after signing up for Houzz we received our first lead and found it smooth to get in touch with them and set up a meeting. Since we have gotten great leads from Houzz, we have reduced and even canceled other marketing methods. We also love the concierge service to make it even easier to connect with potential customers.”

Where Houzz Pro wins as a HomeAdvisor alternative


Let us introduce you to your next client

On HomeAdvisor, homeowners may be called by pros who pay for leads on both HomeAdvisor and Angi, even if they didn’t look for help on Angi. In fact, their information may even be shared with HomeAdvisor’s “network of affiliates”. With Houzz Pro, homeowners only get called by Pros on Houzz, where they explicitly shared details about their project. 

Here's what you can expect from Houzz Pro:

  • Just like HomeAdvisor, we’ll dig deep into the details of homeowner’s projects to match them with the right pro.
  • Unlike HomeAdvisor, homeowners have control over which matched pros can contact them with our Select Match feature.
  • We don’t make you do all the work. We can pair homeowners with pros via a live phone connection through our Concierge service.

Let us be your matchmaker! Select Match increased the number of Houzz Pro and homeowner connections by +59%!*

Get Started

Free Direct Connections

Many could argue that the highest quality online lead is one where the homeowner reaches out to you directly for help with their project. HomeAdvisor prices these leads higher since there’s a higher chance you’ll win the job, but with Houzz Pro you can get leads from the Houzz directory for free.

Choose a lead provider with premium homeowners! On average, Houzz Pro homeowners pay their invoices within 48 hours.*


Free Listing on Houzz

To start getting leads with HomeAdvisor, you’ll have to pay for a basic profile and go through a sales rep. Houzz Pro offers a free directory listing for all professionals and you don’t need to talk to anyone to get set up!

When you’re ready to focus on growing your client base, you can always upgrade your profile to a Premium Profile to enjoy tons of other ways to stand out in front of prospective clients and build your brand including:

  • Adding a Verified License Badge—a credibility builder to establish trust with homeowners.
  • Adding Business Standouts—key descriptors to help you stand out. 
  • Showcasing a Highlight Video and Featured Review
  • Enjoying unlimited photo and video uploads to your profile

Houzz Pros with a Verified License receive up to +25% more leads from homeowners.*


Portfolios that Speak for Themselves

With sites like HomeAdvisor, you don’t have many ways to build credibility with potential leads from the jump. Wouldn’t it be great if leads could get a feel for your style and the quality of your work? With Houzz Pro’s Visual Match feature, homeowners are shown photos from your portfolio when you match their project’s criteria.

Perfect for pros who specialize in larger projects like major remodels or new builds, this Visual Match feature gives you another tool to attract the right homeowners.

Get to know Houzz Pro with a free demo

Discover how Houzz Pro is the best alternative to HomeAdvisor.

View plans & pricing to start exploring Houzz Pro today

What you get with Houzz Pro vs. HomeAdvisor

All Features

Houzz Pro


Business Management




Online Payments

QuickBooks Online Integration

Financial Reporting

Client Dashboard



Cost Catalog

Mobile App

Mood Boards

3D Floor Planner


All Plans Except Starter


All Plans Except Starter

Task Management

Project Schedule

Pro & Custom Plans

Change Orders

Pro & Custom Plans

Daily Logs

Pro & Custom Plans

Time Tracking

All Plans Except Starter

Subcontractor Management

Pro & Custom Plans

Purchase Orders

All Plans Except Starter

Expense Tracking

All Plans Except Starter


Email Marketing


All Plans Except Starter

Premium Profile

All Plans Except Starter



Ultimate Plan Only

Get More Leads

Preferred Directory Placement

Ultimate Plan Only

Lead Generation Program

Ultimate Plan Only

Targeted Advertising

Ultimate Plan Only





Additional Users

$60/User/Mo. or Unlimited with Custom Plan


Customer Support

Level Depends on Plan

Level Depends on Plan

Onboarding Experts

Pro & Custom Plans

Level Depends on Plan

*Based on the features available on HomeAdvisor and Houzz Pro in the U.S. in January, 2023. Please note that this information may have changed since publication. Visit the company websites for current prices and features.

Trusted by 3 Million+ Contractors and Design Pros


Houzz Pro Teams Up with Your Tools

What if you could seamlessly sync your favorite software to save you time? Well, thanks to the power of Houzz Pro’s Integrations, you can. In just a few clicks, Houzz Pro connects with tons of apps you already use like Gmail and Zoom. That means less duplicate work and fewer sites to open at once. Think sites similar to HomeAdvisor offer all that organization? Think again.

More reasons to pick Houzz Pro vs. HomeAdvisor

Not only does Houzz Pro have a large community of serious homeowners, you can get your business in front of more of them with Targeted Advertising. Here’s the best part: unlike most HomeAdvisor alternatives, you aren’t charged per individual lead.

Hands-on Help

If you’re thinking of switching to a HomeAdvisor alternative, you’re not alone. Set up a free demo with an in-house expert to experience why Houzz Pro’s Stevie award-winning customer service is unmatched (and why we’re home to more than 3 million pros just like you).

More Houzz Pro Comparisons


Only Houzz allows you to share your business phone number, typical job price range and a link to your website from your profile.


Houzz Pro doubles down on pairing the right homeowners with the right Pros via our Select Match and Live Connections services.

*Based on a 2022 Houzz Pro Usage Study of U.S. Houzz Professionals across all categories. 

**Note: Not all features are included in every plan. Please view pricing and plans to find the plan right for you.

On the fence? Schedule a free Houzz Pro demo.

See why home professionals choose Houzz Pro as the best HomeAdvisor alternative.

Have questions? Give us a call at (888) 372-2851