Some of the most widely used methods for getting countertop leads are:  

1. Lead providers - When companies have access to homeowners who are looking for countertop contractors, they can sell those leads to contractors for a price. Choosing a lead provider like Houzz Pro means you’ll save tons of time qualifying new leads because we screen them for you.
2. Client referrals - Encourage past clients to spread the word about the good work you do! Referrals are one of the most cost effective ways to find new countertop leads as they can continue to produce leads for years to come.
3. Ask friends or family - If you’re newer to the remodeling business and are looking for ways to build a portfolio, getting work from friends and family is a great place to start.
4. Print marketing - Posting your business card on the bulletin board at local businesses, sponsoring a softball team, placing an ad in the newspaper — these are all tried and true forms of traditional advertising that might still work for your countertop business today.
5. Door-to-door marketing - Do you serve an older neighborhood with newer homeowners? Consider knocking on doors and you may just find a potential countertop lead who has been searching for a contractor like you.
6. Network or find a Lead Group - Network with other countertop contractors in your area to learn what’s working for them or maybe even ask them to use you as a referral when they’re overloaded with projects. Lead groups can be equally as helpful as professionals in different verticals come together to share leads with one another.

The possibilities are endless. It all comes down to how much time and resources you want to spend! 

1. Targeted Local Advertising: Advertising on Houzz, the #1 platform countertop leads use to find professionals, can be extremely effective for finding hiring homeowners in your area for very minimal effort. Lucky for you, targeted local advertising comes included with an Ultimate Houzz Pro plan. 
2. Email Marketing: Your list of contacts is a great way to promote your countertop business. Not only will email newsletters help re-engage past leads, but it can help you stay top-of-mind when their friends or family mention they’re looking for a countertop contractor like you! With Houzz Pro’s email marketing features, you’ll be able to send beautiful email newsletters with no technical expertise.
3. Print Advertising: Business cards, flyers, park benches—these more traditional forms of advertising will likely cost you for materials or placements but may still be effective for finding countertop leads today.
4. Social Media: Promoting your business across social media channels can be quite lucrative depending on the size of your following! Promote your business organically or most social media providers offer pay-to-play advertising models.
5. Search Engines: Having an SEO-optimized website can help searchers find you when they search for services you can offer. With Houzz Pro, we’ll actually build and maintain a business website for you. Search engines like Google also offer paid advertising, but can be quite costly.

If your goal is to grow your client base, countertop lead generation programs are worth it—you just need to find the right one! We suggest running the numbers to determine how much you’re willing to pay per lead to remain profitable. And remember, one lead can turn into two, three, six or ten if you make a great impression. Be sure to consider the lifetime value of a lead and their referrals when evaluating different lead providers. We recommend starting with Houzz Pro. With access to over 65 million homeowners, we have the connections to bring you quality countertop leads (and even pre-screen them for you).

Houzz Pro’s countertop lead generation services come as part of our Advertising Package, where you get custom ad solutions bundled in one plan. It includes a preferred directory placement and targeted advertising, both made to help reel in the homeowners in your area.

You can find more information about what features are included with each of our plans here.

Subscribers of our countertop lead generation services will be able to reach our support team by phone Monday through Friday from 6am to 5pm PST or at (833)-452-3779. You’ll receive onboarding support and training, and exclusive access to our Houzz Pro academies. We also have a wide variety of help articles available in our Help Center and in-depth how-to videos on our YouTube channel.