Some of the most widely used methods for getting flooring leads are:  

• Lead providers - When companies have access to homeowners who are looking for flooring contractors, they can sell those leads to flooring contractors for a price. Choosing a lead provider like Houzz Pro means you’ll save tons of time qualifying new leads because we screen them for you.
• Client referrals - Encourage past clients to spread the word about the good work you do! Referrals are one of the most cost effective ways to find new flooring job leads as they can continue to produce leads for years to come.
• Ask friends or family - If you’re newer to the remodeling business and are looking for ways to build a portfolio, getting work from friends and family is a great place to start.
• Print marketing - Posting your business card on the bulletin board at local businesses, sponsoring a softball team, placing an ad in the newspaper — these are all tried and true forms of traditional advertising that might still work for your flooring business today.
• Door-to-door marketing - Do you serve an older neighborhood with newer homeowners? Consider knocking on doors and you may just find a potential flooring sales lead who has been searching for a contractor like you.
• Network or find a Lead Group - Network with other flooring contractors in your area to learn what’s working for them or maybe even ask them to use you as a referral when they’re overloaded with projects. Lead groups can be equally as helpful as professionals in different verticals come together to share leads with one another.

The possibilities are endless. It all comes down to  how much time and resources you want to spend! 

• Targeted Local Advertising: Advertising on Houzz, the #1 platform flooring installation leads use to find professionals, can be extremely effective for finding hiring homeowners in your area for very minimal effort. Lucky for you, targeted local advertising comes included with an Ultimate Houzz Pro plan. 
• Email Marketing: Your list of contacts is a great way to promote your flooring business. Not only will email newsletters help re-engage past leads, but it can help you stay top-of-mind when their friends or family mention they’re looking for a flooring contractor like you! With Houzz Pro’s email marketing features, you’ll be able to send beautiful email newsletters with no technical expertise.
• Print Advertising: Business cards, flyers, park benches—these more traditional forms of advertising will likely cost you for materials  or placements but may still be effective for finding hardwood and laminate flooring leads today.
• Social Media: Promoting your business across social media channels can be quite lucrative depending on the size of your following! Promote your business organically or most social media providers offer pay-to-play advertising models.
• Search Engines: Having an SEO-optimized website can help searchers find you when they search for services you can offer. With Houzz Pro, we’ll actually build and maintain a business website for you. Search engines like Google also offer paid advertising, but can be quite costly.

If your goal is to grow your client base, flooring lead generation programs are worth it—you just need to find the right one! We suggest running the numbers to determine how much you’re willing to pay per lead to remain profitable. And remember, one lead can turn into two, three, six or ten if you make a great impression. Be sure to consider the lifetime value of a lead and their referrals when evaluating different lead providers. We recommend starting with Houzz Pro. With access to over 65 million homeowners, we have the connections to bring you quality, real flooring leads (and even pre-screen them for you).

With a Houzz Pro membership complete with flooring lead generation services, you’ll have access to solutions that help you find better clients:

• A premium profile on Houzz with a featured review, business standouts, a highlight video and more
• A custom-built business website optimized for SEO and responsive for all device types
• Targeted local advertising
• Quality lead generation
• Access to video consultations
• Live connections with pre-screened leads

When you sign on for Houzz Pro’s flooring business software, you’ll also get the following tools that help you win the projects you want:

• Professionally branded estimates
• A CRM that helps you stay organized
• Simple email marketing tools
• Lightning fast takeoffs

We even help you manage projects with: 

• Real-time approval tracking and e-signatures
• Project profitability analytics

When it’s time to get paid, you’ll enjoy the convenience of:

• Online payment & invoicing tools
• Time and expense tracking
• Financial reports
• Integrations with Gmail, Zoom, QuickBooks Online and more

Subscribers of our flooring lead generation services get the full support of our customer support team. We’re available via chat, email or phone to help ensure you’re getting the most out of Houzz Pro. As a Stevie Award Winner recognized for Innovation in Customer Support we’re confident we can help you through any challenge. Need help figuring out how to better optimize your Houzz Pro profile to stand out in the Find Pros directory? We’ve got your back. Need a tutorial of how to better target the project sizes and budgets you want most? We’ll make it happen!