The possibilities are endless. It all comes down to  how much time and resources you want to spend! 

• Targeted Local Advertising: Advertising for contractors on Houzz, the #1 platform that leads use to find professionals, can be extremely effective for finding hiring homeowners in your area for very minimal effort. Lucky for you, online advertising for contractors comes included with an Ultimate Houzz Pro plan. 
• Email Marketing: Your list of contacts is a great way to promote your general contracting business. Not only will email newsletters help re-engage past leads, but it can help you stay top-of-mind when their friends or family mention they’re looking for a general contractor like you! With Houzz Pro’s email marketing features, you’ll be able to send beautiful email newsletters with no technical expertise.
• Print Advertising: Business cards, flyers, park benches—these more traditional forms of advertising will likely cost you for materials  or placements but may still be effective for finding leads today.
• Social Media: Promoting your business across social media channels can be quite lucrative depending on the size of your following! Promote your business organically or most social media providers offer pay-to-play advertising models.
• Search Engines: Having an SEO-optimized website can help searchers find you when they search for services you can offer. With Houzz Pro, we’ll actually build and maintain a business website for you. Search engines like Google also offer paid advertising for contractors, but can be quite costly.

If your goal is to grow your client base, general contractor advertising is worth it—you just need to find the right advertising platform! We suggest running the numbers to determine how much you’re willing to pay per advertisement to remain profitable. And remember, one lead can turn into two, three, six or ten if you make a great impression. Be sure to consider the lifetime value of an online advertising campaign for contractors when evaluating different advertising platforms. We recommend starting with Houzz Pro. With access to over 65 million homeowners, we have the connections to bring you quality leads (and even pre-screen them for you).

With a Houzz Pro membership complete with advertising for contractors, you’ll have access to solutions that help you find better clients:

• A premium profile on Houzz with a featured review, business standouts, a highlight video and more
• A custom-built business website optimized for SEO and responsive for all device types
• Targeted local advertising
• Quality lead generation
• Access to video consultations
• Live connections with pre-screened leads

When you sign on for Houzz Pro’s general contractor software, you’ll also get the following tools that help you win the projects you want:

• Professionally branded estimates
• A CRM that helps you stay organized
• Simple email marketing tools
• A 3D floor planner and  Life-sized Walkthrough features 
• Lightning fast takeoffs

We even help you manage projects with: 

• Project management and collaboration solutions
• Straightforward change orders
• A client dashboard and portal
• Real-time approval tracking and e-signatures
• Project profitability analytics

When it’s time to get paid, you’ll enjoy the convenience of:

• Online payment & invoicing tools
• Time and expense tracking
• Financial reports
• Integrations with Gmail, Zoom, QuickBooks Online and more

Subscribers of our general contractor advertising get the full support of our customer support team. We’re available via chat, email or phone to help ensure you’re getting the most out of Houzz Pro. As a Stevie Award Winner recognized for Innovation in Customer Support we’re confident we can help you through any challenge. Need help figuring out how to better optimize your Houzz Pro profile to stand out in the Find Pros directory? We’ve got your back. Need a tutorial of how to better target the project sizes and budgets you want most? We’ll make it happen!