Creating an Effective Brand Presence on Houzz
With so many design professionals and homeowners researching products on Houzz, it is a natural fit for home related brands to be active on Houzz.
We’ve put together a brief overview of some of the features available on Houzz that will help you build a complete and compelling profile for your brand.
We’ve put together a brief overview of some of the features available on Houzz that will help you build a complete and compelling profile for your brand.
Photos & Products
1. Upload lots of high-quality, large images to your profile.
Tip: upload individual product shots as well as photos of spaces where your products can be seen in a home environment.
Tip: upload individual product shots as well as photos of spaces where your products can be seen in a home environment.
2. Take advantage of product tagging.
Our green product tags are one of the most popular features on Houzz. To maximize your exposure, tag the space images (rooms etc.) that you upload with your company's products.
Best Practice: Add 3-5 tags per image to provide the detailed product and purchase information people are looking for.
Tip: For additional exposure, ask the designers or other professionals with whom you have relationships to also tag their photos with your products.
Our green product tags are one of the most popular features on Houzz. To maximize your exposure, tag the space images (rooms etc.) that you upload with your company's products.
Best Practice: Add 3-5 tags per image to provide the detailed product and purchase information people are looking for.
Tip: For additional exposure, ask the designers or other professionals with whom you have relationships to also tag their photos with your products.
3. Create projects for your uploaded photos.
Projects help to organize your uploaded photos. Each photo can only belong to one project and your projects will appear by title in alphanumeric order on your profile page.
Tip: Use projects to group your photos by type or line or other key segment.
Projects help to organize your uploaded photos. Each photo can only belong to one project and your projects will appear by title in alphanumeric order on your profile page.
Tip: Use projects to group your photos by type or line or other key segment.
4. Use ideabooks to showcase your products.
Ideabooks can pull from any photos on Houzz, not just the photos that you have uploaded. This is a great opportunity to get creative.
Ways to use ideabooks creatively: drill down into more specific groupings of products, colors, settings - or even create gift guides.
Ideabooks can pull from any photos on Houzz, not just the photos that you have uploaded. This is a great opportunity to get creative.
Ways to use ideabooks creatively: drill down into more specific groupings of products, colors, settings - or even create gift guides.
5. Get involved in the discussions on Houzz.
Houzz has a highly engaging discussion area. The first step in becoming a part of it is to answer any questions that are asked about the photos you upload. Those questions and your answers are posted to the discussions area on Houzz, and are also part of your company profile.
Tip: Be prompt and helpful - your responses become part of how your brand is received on Houzz.
There are many other opportunities to engage with the Houzz community. You can easily jump into other discussions about your products, brand, or within your particular area of expertise. More tips about discussions and the Houzz community can be found here.
Houzz has a highly engaging discussion area. The first step in becoming a part of it is to answer any questions that are asked about the photos you upload. Those questions and your answers are posted to the discussions area on Houzz, and are also part of your company profile.
Tip: Be prompt and helpful - your responses become part of how your brand is received on Houzz.
There are many other opportunities to engage with the Houzz community. You can easily jump into other discussions about your products, brand, or within your particular area of expertise. More tips about discussions and the Houzz community can be found here.
6. Build your community.
As on most social platforms, there is an opportunity to build a network of users around your brand. Your followers will see updates when you upload new photos, create ideabooks, are featured in articles on Houzz, or participate in discussions. Having a lot of followers expands the reach of your brand on Houzz every time you are active on the site.
Your own strategy for community building is individual and must be in keeping with your overall brand's voice, but here are some tips for building your follower base.
For more best practices for brands, follow Brands On Houzz.
As on most social platforms, there is an opportunity to build a network of users around your brand. Your followers will see updates when you upload new photos, create ideabooks, are featured in articles on Houzz, or participate in discussions. Having a lot of followers expands the reach of your brand on Houzz every time you are active on the site.
Your own strategy for community building is individual and must be in keeping with your overall brand's voice, but here are some tips for building your follower base.
- Look for and follow your advocates on Houzz like professionals that feature your products in their designs, and homeowners that post about you in discussions.
- Ask your Twitter followers to follow you on Houzz.
- Post your profile link to your Facebook page and ask for the people that like you on Facebook to also follow you on Houzz.
- Add a Houzz social button to your site to make it easy to find you here.
- Be active! Nothing beats an active and engaged profile to attract followers on Houzz.
For more best practices for brands, follow Brands On Houzz.
7. Get Customer Reviews
Gathering many reviews from satisfied customers is critical for brand management. Not only do positive reviews help your sales goals, but they also help minimize the impact that one negative review can have by making it look like an unusual case. So request reviews from home owners and trade professionals that are repeat purchasers. Houzz makes it really easy. Click here to see how.
Gathering many reviews from satisfied customers is critical for brand management. Not only do positive reviews help your sales goals, but they also help minimize the impact that one negative review can have by making it look like an unusual case. So request reviews from home owners and trade professionals that are repeat purchasers. Houzz makes it really easy. Click here to see how.
Thank you for the tips!
Thanks for all the great info Houzz team!
thanks, we're gonna get some work done in correspondence with this info :)