Reputation Management on Houzz
More and more often, we are hearing from architects, designers, contractors, landscapers and many others that their new clients are finding them on Houzz. As a professional, it is important to make sure you are managing your online presence and reputation to cast the best light on your business and attract the right clients. It all begins with your profile.
Cultivate strong reviews. When homeowners are doing their due diligence on Houzz, they are looking for reviews from past clients or customers to reassure them. Having several reviews from past clients helps to solidify your reputation as a trusted professional in the industry. More information about requesting reviews from clients can be found here.
Houzz screens all reviews. The Houzz team screens all reviews before they are published. We check for objectivity, that reviews are based on actual projects, and that they are coming from real clients.You can respond to reviews directly on the site by commenting on each review to add more information or just to acknowledge the reviewer for taking the time to submit a review. While most reviews on Houzz are overwhelmingly positive, if you receive a review that you have questions or concerns about, contact us at email@example.com with the details and we will work to independently verify the information with the reviewer.
Shoot for the Best of Houzz. A Best of Houzz badge on your profile tells people that you have the endorsement of the Houzz community. Best of Houzz badges are awarded both for popularity of photos of work and for customer satisfaction, based in part on reviews received from clients on Houzz. That's another reason that taking the time to cultivate client reviews on Houzz is a wise investment.
Connect with the community. All discussions you participate in on Houzz can be found on your profile. By engaging with the Houzz community, you are building a reference of your interactions and expertise for anyone viewing your profile on Houzz. This is another avenue for potential clients doing their due diligence on professionals they are interested in hiring. For every one person asking a question about your photo, there may be tens or hundreds of serious potential clients reading your response to get an idea about what it is like to work with you. The discussions on Houzz also provide an outstanding opportunity for you to build your reputation as a professional and showcase your particular expertise: kitchens, modern architecture, green building etc. Promptly answering questions about your photos and engaging with the Houzz community at large opens new lines of communication and can provide the foundation of a strong working relationship.For more best practices, follow Professionals on Houzz.
Seeing is believing. Your uploaded project photos make a powerful first impression of your business. Uploading large, high-resolution images and tagging them with the appropriate keywords will put you in front of more homeowners as they look for and discover professionals whose work they admire.