Findings from a survey of 1,594 U.S. homeowners on Houzz about their recent or planned master bathroom renovation projects.
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Renovating for R&R: Two in five renovating homeowners report using their bathroom to rest and relax (41%). The bathtub and shower are equally important features, with 55% of renovators saying soaking in the tub helps them to relax and 54% enjoying long showers. Bathtub soaking is down seven percentage points from last year, which might explain why only 10% of renovators are adding a bathtub (down two percentage points from 2019).Shower Upgrades Coincide With Higher Spend: The median national spend on master bathroom remodels remained consistent, at $8,000, in 2019. When a shower is upgraded, the cost of the remodel increases threefold. Homeowners who remodel their master bathrooms with a shower upgrade have a median spend of $14,000, and those without have a median spend of $4,500. Material Makes the Accent Wall: More than a third of renovating homeowners add an accent wall in their shower area (37%). Surface material is the top choice for making the accent wall distinct (51%) followed by color (45%), pattern (41%) and texture (28%). While white is the all-around winner for bathroom color, more renovators than last year are diversifying with a blue accent wall (19%) or multicolored accent wall (12%).Lighting Features Are Key:
Four in five renovating homeowners replace the lighting in their master bathroom, easing the pet peeves of insufficient lighting (29%) and no natural light (10%). One in three reports that dimmable lighting helps them to relax in their bathroom (33%), and 7% add mood lighting to their shower. Renovating homeowners are increasingly lighting up bathroom mirrors, with 20% installing LED lights, up from 14% in 2019. Expect High-Tech: Almost half of all new faucets (48%) and one in three toilets (34%) include high-tech features in 2020. Nearly one in five renovators who upgrades their toilet adds a seat with a bidet (17%), up four percentage points from 2019. Toilet technologies including a self-cleaning system (14%), a seat with a heating element (13%) and overflow protection (9%) are also popular.A Modern Mix of Styles: Nearly nine in 10 bathroom renovators change their master bathroom style (89%). This is not surprising, given that the top pet peeve prior to renovation is “an old and outdated look” (69%). Popular styles are neck and neck. Modern is now on top (20%). Transitional and contemporary are tied for second place (18% each). Transitional fell three percentage points, while traditional gained three percentage points since last year.Download the Full Report
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Renovating for R&R: Two in five renovating homeowners report using their bathroom to rest and relax (41%). The bathtub and shower are equally important features, with 55% of renovators saying soaking in the tub helps them to relax and 54% enjoying long showers. Bathtub soaking is down seven percentage points from last year, which might explain why only 10% of renovators are adding a bathtub (down two percentage points from 2019).
Shower Upgrades Coincide With Higher Spend: The median national spend on master bathroom remodels remained consistent, at $8,000, in 2019. When a shower is upgraded, the cost of the remodel increases threefold. Homeowners who remodel their master bathrooms with a shower upgrade have a median spend of $14,000, and those without have a median spend of $4,500.
Material Makes the Accent Wall: More than a third of renovating homeowners add an accent wall in their shower area (37%). Surface material is the top choice for making the accent wall distinct (51%) followed by color (45%), pattern (41%) and texture (28%). While white is the all-around winner for bathroom color, more renovators than last year are diversifying with a blue accent wall (19%) or multicolored accent wall (12%).
Lighting Features Are Key: Four in five renovating homeowners replace the lighting in their master bathroom, easing the pet peeves of insufficient lighting (29%) and no natural light (10%). One in three reports that dimmable lighting helps them to relax in their bathroom (33%), and 7% add mood lighting to their shower. Renovating homeowners are increasingly lighting up bathroom mirrors, with 20% installing LED lights, up from 14% in 2019.
Expect High-Tech: Almost half of all new faucets (48%) and one in three toilets (34%) include high-tech features in 2020. Nearly one in five renovators who upgrades their toilet adds a seat with a bidet (17%), up four percentage points from 2019. Toilet technologies including a self-cleaning system (14%), a seat with a heating element (13%) and overflow protection (9%) are also popular.
A Modern Mix of Styles: Nearly nine in 10 bathroom renovators change their master bathroom style (89%). This is not surprising, given that the top pet peeve prior to renovation is “an old and outdated look” (69%). Popular styles are neck and neck. Modern is now on top (20%). Transitional and contemporary are tied for second place (18% each). Transitional fell three percentage points, while traditional gained three percentage points since last year.
Download the Full Report
See Related Stories: