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Functionality Fuels Makeovers: Bathroom remodeling motivations remain diverse, but more homeowners are focusing on functionality this year. The motivation of making the bathroom more accommodating has grown notably, rising from 23% in 2023 to 27% in 2024. In contrast, improving resale value has dipped from 31% to 26%.
Overall Spend Rises, Minor Remodels See Uptick: The median spend on all bathroom remodels increased from $13,500 in 2022 to $15,000 in 2023, a rise of 11%. Similarly, the median spend on minor remodels — meaning the shower area is kept as is — has risen notably, increasing from $8,000 to $8,500. For minor remodels of larger bathrooms (100 or more square feet), spend rose by 15%, from $10,000 in 2022 to $11,500 in 2023. For minor remodels of smaller bathrooms, spend rose by 20% year over year, increasing from $5,000 to $6,000.
Fewer Make Major Changes: Several types of major bath upgrades have noticeably declined in popularity between 2023 and 2024. Increasing the shower size has dropped from 51% to 41%, changing the layout has dropped from 43% to 38%, and modifying walls has dropped from 41% to 37%. In contrast, modifying the ceiling and modifying the flooring have increased by 2 points each to reach 10% and 9%, respectively.
Majority Still Seek Pro Help: More than 4 in 5 homeowners (83%) rely on professionals to assist with their bathroom renovations. They hire general contractors most frequently (46%). Homeowners seek help from other service providers as well, including cabinetmakers (17%), bathroom designers (11%), interior designers (9%), architects (7%) and design-build firms (6%).
Eclectic Style Gains Share: Transitional (23%), contemporary (16%), and modern (15%) styles continue to be the top three primary bathroom styles. Meanwhile, eclectic style has gained popularity, increasing by 2 percentage points year over year to reach 5%, matching the steady popularity of farmhouse style, which has remained at 5% since 2019.
White Hues Top Gray for Most Features: After white, off-white is the most popular color for most bathroom features. It surpasses gray in all categories except vanities, where gray leads by 1 percentage point. Wood is the No. 1 vanity color choice (26%), while white follows closely (22%). White (50%) and off-white (20%) dominate countertop color preferences, far ahead of gray (9%). Wall colors are seeing a similar trend; white and off-white lead for both shower and nonshower walls, significantly outpacing gray.
Homeowners Favor Tiles for Shower Walls and Floors: Tiles are the popular choice for both shower flooring and walls (87% and 83%, respectively). The majority of renovating homeowners opt for rectangular tiles for their shower walls (82%), while trends for shower floor tiles vary, with rectangular (28%), hexagonal (23%), and square (22%) all being popular options.
Specialty Toilet Features Are in High Demand: More than 2 in 5 renovating homeowners install toilets with specialty features (41%), the majority of which are built into the toilet (35%). Bidet toilet seats (23%) and bidet toilet seats with water pressure (21%) top the list of specialty features in toilets. Others also opt for self-cleaning functionality (19%), air dryers (17%) and heated seats (17%).
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Functionality Fuels Makeovers: Bathroom remodeling motivations remain diverse, but more homeowners are focusing on functionality this year. The motivation of making the bathroom more accommodating has grown notably, rising from 23% in 2023 to 27% in 2024. In contrast, improving resale value has dipped from 31% to 26%.
Overall Spend Rises, Minor Remodels See Uptick: The median spend on all bathroom remodels increased from $13,500 in 2022 to $15,000 in 2023, a rise of 11%. Similarly, the median spend on minor remodels — meaning the shower area is kept as is — has risen notably, increasing from $8,000 to $8,500. For minor remodels of larger bathrooms (100 or more square feet), spend rose by 15%, from $10,000 in 2022 to $11,500 in 2023. For minor remodels of smaller bathrooms, spend rose by 20% year over year, increasing from $5,000 to $6,000.
Fewer Make Major Changes: Several types of major bath upgrades have noticeably declined in popularity between 2023 and 2024. Increasing the shower size has dropped from 51% to 41%, changing the layout has dropped from 43% to 38%, and modifying walls has dropped from 41% to 37%. In contrast, modifying the ceiling and modifying the flooring have increased by 2 points each to reach 10% and 9%, respectively.
Majority Still Seek Pro Help: More than 4 in 5 homeowners (83%) rely on professionals to assist with their bathroom renovations. They hire general contractors most frequently (46%). Homeowners seek help from other service providers as well, including cabinetmakers (17%), bathroom designers (11%), interior designers (9%), architects (7%) and design-build firms (6%).
Eclectic Style Gains Share: Transitional (23%), contemporary (16%), and modern (15%) styles continue to be the top three primary bathroom styles. Meanwhile, eclectic style has gained popularity, increasing by 2 percentage points year over year to reach 5%, matching the steady popularity of farmhouse style, which has remained at 5% since 2019.
White Hues Top Gray for Most Features: After white, off-white is the most popular color for most bathroom features. It surpasses gray in all categories except vanities, where gray leads by 1 percentage point. Wood is the No. 1 vanity color choice (26%), while white follows closely (22%). White (50%) and off-white (20%) dominate countertop color preferences, far ahead of gray (9%). Wall colors are seeing a similar trend; white and off-white lead for both shower and nonshower walls, significantly outpacing gray.
Homeowners Favor Tiles for Shower Walls and Floors: Tiles are the popular choice for both shower flooring and walls (87% and 83%, respectively). The majority of renovating homeowners opt for rectangular tiles for their shower walls (82%), while trends for shower floor tiles vary, with rectangular (28%), hexagonal (23%), and square (22%) all being popular options.
Specialty Toilet Features Are in High Demand: More than 2 in 5 renovating homeowners install toilets with specialty features (41%), the majority of which are built into the toilet (35%). Bidet toilet seats (23%) and bidet toilet seats with water pressure (21%) top the list of specialty features in toilets. Others also opt for self-cleaning functionality (19%), air dryers (17%) and heated seats (17%).
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