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Renovation Activity Continues: Home renovations continue, with activity inching down but remaining strong and within historically high levels. In 2024, 54% of homeowners undertook renovation projects, slightly lower than 56% in 2023. The share of homeowners undertaking decorating projects in 2024 also was 54%. Meanwhile, the share of homeowners undertaking new home construction remains steady. After peaking at 5% in 2022, it has held firm at 4% for the past two years, indicating a stable level of interest in building from the ground up.
High-End Spend on Kitchens and Bathrooms Surges: Median spend* on major renovations of smaller spaces saw notable growth. The median spend for major remodels of small kitchens (less than 200 square feet) rose by 9%, to $35,000, while major remodels of small primary bathrooms (less than 100 square feet) increased by 13%, to $17,000. Meanwhile, major renovations of large kitchens (200 square feet or more) and large bathrooms (100 square feet or more) held steady at $55,000 and $25,000, respectively. For high-end renovations (the top 10% of spending), budgets expanded considerably. Renovations of large upscale kitchens started at $150,000 in 2024, while small luxury kitchen projects started at $90,000. Homeowners invested at least $70,000 when renovating large luxury bathrooms, and $45,000 or more for smaller high-end bathrooms.
Savings Stay Strong, While Credit Slips: While homeowners overall used diverse funding sources for their 2024 renovations, the overwhelming majority, 84%, tapped into their savings. Credit cards follow, at 29%. That share dropped by 8 percentage points year over year, suggesting a shift away from this type of financing. Secured home loans funded 12% of projects in 2024. Home equity lines of credit (HELOCs) were the most common type of these, at 6%, followed by cash-out refinancing and general home equity loans, both at 3%. Cash from a home sale helped 10% of homeowners fund their projects last year, while 5% of homeowners used gifts or inheritances and another 5% relied on insurance payouts. Bathrooms Catch Up to Kitchens in Popularity: Kitchen projects historically have been the most popular type of renovation project. However, in 2024 the same share of homeowners (24%) upgraded the bathroom as upgraded the kitchen, marking a notable shift.
Pro Hiring Remains Widespread: As in previous years, the vast majority of renovating homeowners (9 in 10) hired pros for their renovation projects in 2024. Specialty service providers were again the most frequently hired type of pro. The share of homeowners hiring them has increased over the past two
years, from 46% in 2022 to 47% in 2023 and 49% in 2024. Nearly 3 in 10 homeowners tackling renovations hired a general contractor for their projects in 2024, making this type of pro again the top choice.
See Related Stories:
The annual Houzz & Home Study is the largest survey of residential remodeling, building and decorating activity published. The survey covers a wide range of renovation projects in 2024, from interior remodels and additions to home systems, exterior upgrades and outdoor projects. Data gathered includes historical and planned spends, professional involvement, motivations and challenges behind building, renovation and decorating projects, as well as planned activities for 2025.Houzz is the leading platform for home building, remodeling and design, empowering industry professionals and homeowners with the tools they need to make every project a success.
Houzz Pro provides home industry professionals with a business management and marketing SaaS solution including
estimates,
CRM,
project management. 
Renovation Activity Continues: Home renovations continue, with activity inching down but remaining strong and within historically high levels. In 2024, 54% of homeowners undertook renovation projects, slightly lower than 56% in 2023. The share of homeowners undertaking decorating projects in 2024 also was 54%. Meanwhile, the share of homeowners undertaking new home construction remains steady. After peaking at 5% in 2022, it has held firm at 4% for the past two years, indicating a stable level of interest in building from the ground up.
High-End Spend on Kitchens and Bathrooms Surges: Median spend* on major renovations of smaller spaces saw notable growth. The median spend for major remodels of small kitchens (less than 200 square feet) rose by 9%, to $35,000, while major remodels of small primary bathrooms (less than 100 square feet) increased by 13%, to $17,000. Meanwhile, major renovations of large kitchens (200 square feet or more) and large bathrooms (100 square feet or more) held steady at $55,000 and $25,000, respectively. For high-end renovations (the top 10% of spending), budgets expanded considerably. Renovations of large upscale kitchens started at $150,000 in 2024, while small luxury kitchen projects started at $90,000. Homeowners invested at least $70,000 when renovating large luxury bathrooms, and $45,000 or more for smaller high-end bathrooms.
Savings Stay Strong, While Credit Slips: While homeowners overall used diverse funding sources for their 2024 renovations, the overwhelming majority, 84%, tapped into their savings. Credit cards follow, at 29%. That share dropped by 8 percentage points year over year, suggesting a shift away from this type of financing. Secured home loans funded 12% of projects in 2024. Home equity lines of credit (HELOCs) were the most common type of these, at 6%, followed by cash-out refinancing and general home equity loans, both at 3%. Cash from a home sale helped 10% of homeowners fund their projects last year, while 5% of homeowners used gifts or inheritances and another 5% relied on insurance payouts.
Bathrooms Catch Up to Kitchens in Popularity: Kitchen projects historically have been the most popular type of renovation project. However, in 2024 the same share of homeowners (24%) upgraded the bathroom as upgraded the kitchen, marking a notable shift.
Pro Hiring Remains Widespread: As in previous years, the vast majority of renovating homeowners (9 in 10) hired pros for their renovation projects in 2024. Specialty service providers were again the most frequently hired type of pro. The share of homeowners hiring them has increased over the past two years, from 46% in 2022 to 47% in 2023 and 49% in 2024. Nearly 3 in 10 homeowners tackling renovations hired a general contractor for their projects in 2024, making this type of pro again the top choice.
See Related Stories:
- Read the Press Release
- Read the Data Watch Story: 5 Home Renovation Spending Trends to Know About in 2025
The annual Houzz & Home Study is the largest survey of residential remodeling, building and decorating activity published. The survey covers a wide range of renovation projects in 2024, from interior remodels and additions to home systems, exterior upgrades and outdoor projects. Data gathered includes historical and planned spends, professional involvement, motivations and challenges behind building, renovation and decorating projects, as well as planned activities for 2025.Houzz is the leading platform for home building, remodeling and design, empowering industry professionals and homeowners with the tools they need to make every project a success. Houzz Pro provides home industry professionals with a business management and marketing SaaS solution including estimates, CRM, project management.