DOWNLOAD THE FULL REPORTAccessibility Remains a Priority: More than two-thirds of homeowners (68%) consider special needs in their bathroom projects, and that share is up by 4 percentage points year over year.
Many Are Looking Ahead: Nearly half (47%) anticipate that these needs will arise in the next five or more years, while 31% renovated their spaces to address the current needs of household members. When addressing special needs today, homeowners most often focus on aging household members (41%, an increase of 4 percentage points). Planning for the future needs of aging household members holds an even higher share (49%). Other considerations include household members with disabilities (11%) and young children (5%).
Wellness and Self-Care Drive Some Bathroom Renovations: A quarter of homeowners (25%) use their primary bathroom for rest and relaxation, while nearly as many (24%) use it for beauty and pampering routines. To support these activities, more than a third of renovated bathrooms (36%) include wellness-oriented features, led by upgraded lighting (30%), soaking tubs or spa baths (18%), and water features, such as fountains or water walls (13%).Pros Power the Majority of Bathroom Renovations: The majority of homeowners (84%) hire professionals for their bathroom renovation. General contractors remain the most commonly sought pros, hired by nearly half (45%) of renovating homeowners. Bathroom remodelers (20%) and cabinetmakers (16%) are the next most frequently hired pros.Wet Rooms Are on the Rise: The share of projects featuring wet rooms grew by 3 percentage points year over year, and wet rooms now account for 1 in 6 renovated bathrooms (16%). Among those who created a wet room, half (50%) said it was to make better use of space, while others pointed to the aesthetic appeal (29%) or increased accessibility (26%). Homeowners Continue to Invest in Bathroom Projects: Homeowners continue to invest in their bathroom renovations, particularly for significant projects. While the national median spend eased to $13,000 in 2024 (from $15,000 the year prior), major remodels rose modestly to $22,000, up from $21,000 in 2023. Larger bathrooms (100 or more square feet) see the greatest investment, with the median spend holding at $25,000.
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Accessibility Remains a Priority: More than two-thirds of homeowners (68%) consider special needs in their bathroom projects, and that share is up by 4 percentage points year over year.
Many Are Looking Ahead: Nearly half (47%) anticipate that these needs will arise in the next five or more years, while 31% renovated their spaces to address the current needs of household members. When addressing special needs today, homeowners most often focus on aging household members (41%, an increase of 4 percentage points). Planning for the future needs of aging household members holds an even higher share (49%). Other considerations include household members with disabilities (11%) and young children (5%).
Wellness and Self-Care Drive Some Bathroom Renovations: A quarter of homeowners (25%) use their primary bathroom for rest and relaxation, while nearly as many (24%) use it for beauty and pampering routines. To support these activities, more than a third of renovated bathrooms (36%) include wellness-oriented features, led by upgraded lighting (30%), soaking tubs or spa baths (18%), and water features, such as fountains or water walls (13%).
Pros Power the Majority of Bathroom Renovations: The majority of homeowners (84%) hire professionals for their bathroom renovation. General contractors remain the most commonly sought pros, hired by nearly half (45%) of renovating homeowners. Bathroom remodelers (20%) and cabinetmakers (16%) are the next most frequently hired pros.
Wet Rooms Are on the Rise: The share of projects featuring wet rooms grew by 3 percentage points year over year, and wet rooms now account for 1 in 6 renovated bathrooms (16%). Among those who created a wet room, half (50%) said it was to make better use of space, while others pointed to the aesthetic appeal (29%) or increased accessibility (26%).
Homeowners Continue to Invest in Bathroom Projects: Homeowners continue to invest in their bathroom renovations, particularly for significant projects. While the national median spend eased to $13,000 in 2024 (from $15,000 the year prior), major remodels rose modestly to $22,000, up from $21,000 in 2023. Larger bathrooms (100 or more square feet) see the greatest investment, with the median spend holding at $25,000.
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