Comments (7)
Thank you for reporting this comment. Undo
PRO
Abeyta Design Group

I think this was a spot on article . In my experience having reviews is extremely important, right next to great photography. And, if you have any negative comments address them and reach out. Also, we typically gave a simple gift such as towels for a bath remodel or a unique kitchen utensil for a kitchen remodel. A little kindness goes a long way to building a positive brand.

   
Thank you for reporting this comment. Undo
PRO
dreamdoctor

My brand - hadn't realized I was doing it intuitively - is the client's need. I don't apply my "stink" to the project - it is the client's project, there is no need for me to preconceive the design in any way - that would be forcing a design solution and making it fit our design box. I offer a service - which is responding to the client's program, not a product. I don't advertise - they find me. If it looks like business is going to slow down in the near future I have learned not to worry about it - the work comes in when I need it. Heaven forbid I'd have some time to realize my projects - that is my "worst case" scenario. I have to contract with people to have my fun for me most of the time or do it after hours and on weekends.

1 Like    
Thank you for reporting this comment. Undo
PRO
Mahostudios
I’ve always been very curious about the idea of “branding”. In some cases it can be seen as extracting the essence of what we do, in other cases is could simply be an overcoat we put on, or take off at will.

I would like to believe extracting the essence is more useful and authentic, as it is a true reflection of who you are and what you are about as a company. The buck should stop here. Quality of service, knowledge of product and processes and finally deliverables should define a company. How one perceive and sell this is quite another, but we should always brand ourselves first in our products before we work our way into the perception about our products.

In my own experience references and referrals have played a tremendous part of bringing in new work. This way my brand speaks through the mouth of my customers. This in no way suggest that effort of branding is redundant or unnecessary, just that we need to remind ourselves of what is horse and what is carriage and what goes where.
1 Like    

Related Stories

Pro Tips Why Responsiveness Is the Key to Winning More Jobs
By Houzz
Learn 3 tips for answering business inquiries efficiently and effectively
Full Story
Pro Tips 10 Things They Don’t Teach You in School
Home professionals give advice to their younger selves
Full Story
Pro Tips 5 Creative Ways to Keep in Touch With Past Clients
Find out how keeping communication lines open can help you grow your business
Full Story
Pro Tips What to Know About Hiring Interns
By Houzz
Students and new grads can help your business and be a good source of talent for future hiring
Full Story
Tile What Grout Color Should You Choose for Your Tile?
More than an afterthought, the right grout contributes to your tile scheme by creating a cohesive, eye-catching unit
Full Story
Area Rugs Statement Rugs Under $199
By Houzz
Rugs with bold patterns, rich hues and affordable prices
See Products
Pro Tips What to Do When Clients Take Over
These 4 tips can help you gracefully maintain control of your projects
Full Story
Shop Houzz High-Performance Rugs With Free Shipping
By Houzz
These hard-wearing rugs add lasting style to your home
See Products
Pro Tips 4 Essential Phone Tips for Effective Client Conversations
Impress new clients with these best practices for answering calls professionally
Full Story