9 Steps to Create an Engaging End-of-Year Client Newsletter
Discover how to craft an email newsletter that captures attention, builds connections and drives business
During this busy time of year, many of us simply skim over the emails that land in our inbox. Creating an end-of-year e-newsletter that your customers will want to open and that keeps your business top of mind when they’re planning their projects for the year ahead requires careful planning. Here are nine things to do.
2. Hit the Right Tone
Keep the tone of your newsletter professional and approachable, using language that aligns with your brand and resonates with your customers.
Ensure your newsletter is easy to read by keeping the content brief and incorporating quality imagery that breaks it down into digestible sections.
Keep the tone of your newsletter professional and approachable, using language that aligns with your brand and resonates with your customers.
Ensure your newsletter is easy to read by keeping the content brief and incorporating quality imagery that breaks it down into digestible sections.
3. Take Clients Behind the Scenes
You can create a stronger connection with clients by taking them behind the scenes of your creative process — and your end-of-year newsletter is a great place to do it.
Using high-quality images or renderings and a brief written summary, share two or three projects you’ve worked on this year, peppered with some memorable anecdotes or lessons you picked up during each experience.
See how Houzz Pro can help your business
You can create a stronger connection with clients by taking them behind the scenes of your creative process — and your end-of-year newsletter is a great place to do it.
Using high-quality images or renderings and a brief written summary, share two or three projects you’ve worked on this year, peppered with some memorable anecdotes or lessons you picked up during each experience.
See how Houzz Pro can help your business
4. Reflect on Your Achievements
Highlight the quality of your work and the experience you bring to each project by sharing any milestones or industry awards you’ve achieved this year, accompanied by quality visuals.
Highlight the quality of your work and the experience you bring to each project by sharing any milestones or industry awards you’ve achieved this year, accompanied by quality visuals.
5. Share Your Plans
Give customers a sneak peek into your upcoming projects or goals for the year ahead to create a sense of anticipation and keep your clients engaged in your journey.
Give customers a sneak peek into your upcoming projects or goals for the year ahead to create a sense of anticipation and keep your clients engaged in your journey.
6. Provide End-of-Year Value
Tailor your newsletter to the time of year — and provide readers with extra value — by sharing your best seasonal home maintenance, remodeling or design advice. Whether in the form of a video or written content, these should be tips your customers can use right away.
Do you produce a lot of website content throughout the year? Another option would be to link through to your best seasonal blogs or articles. Not only will it provide an additional benefit to your readers, but it will drive extra traffic to your website.
Check out Houzz stories for inspiration and ideas to share
Tailor your newsletter to the time of year — and provide readers with extra value — by sharing your best seasonal home maintenance, remodeling or design advice. Whether in the form of a video or written content, these should be tips your customers can use right away.
Do you produce a lot of website content throughout the year? Another option would be to link through to your best seasonal blogs or articles. Not only will it provide an additional benefit to your readers, but it will drive extra traffic to your website.
Check out Houzz stories for inspiration and ideas to share
7. Say Thanks
Your end-of-year newsletter is the perfect place to express gratitude to all who have been a part of your company’s journey in 2023.
Thank your clients, collaborators and team members for their trust and work. This shows that you value your professional connections and helps foster a positive relationship with your clients, both current and future.
Your end-of-year newsletter is the perfect place to express gratitude to all who have been a part of your company’s journey in 2023.
Thank your clients, collaborators and team members for their trust and work. This shows that you value your professional connections and helps foster a positive relationship with your clients, both current and future.
Is one of your 2024 goals to streamline client communications and project management? Houzz Pro software makes it easy, allowing you to effortlessly stay in touch with customers and team members, visually track and manage projects and improve your workflow.
8. Include Essential Holiday Information
Allow clients to see in an instant when your business will close and reopen over the holidays and who they can reach out to if they have an urgent query relating to their project.
Crucial information to include in your newsletter would be:
Allow clients to see in an instant when your business will close and reopen over the holidays and who they can reach out to if they have an urgent query relating to their project.
Crucial information to include in your newsletter would be:
- Your company’s holiday closure and reopening dates.
- Whether or not you’ll be monitoring emails and phone messages while you’re away.
- When clients can expect a response to their email or phone message.
- The name, email address and phone number of a team member or professional to contact for any urgent project enquiries while your office is closed.
9. End With a Call to Action
The end of your newsletter is arguably the most important part as it’s where you’ll encourage clients to engage with your content and your company.
When crafting your call to action, first consider what you want to achieve. Do you just want clients to engage with your content, to take advantage of a special limited-time offer, to reach out about their upcoming remodel or redecoration project? Tailor your message so your customers know exactly what you’d like them to do.
Happy creating and connecting!
Share: What’s the one essential you always include in your end-of-year newsletter? Tell us in the Comments.
More for Pros on Houzz
Read more stories for pros
Learn about Houzz Pro software
Talk with your peers in pro-to-pro discussions
Join the Houzz Trade Program
The end of your newsletter is arguably the most important part as it’s where you’ll encourage clients to engage with your content and your company.
When crafting your call to action, first consider what you want to achieve. Do you just want clients to engage with your content, to take advantage of a special limited-time offer, to reach out about their upcoming remodel or redecoration project? Tailor your message so your customers know exactly what you’d like them to do.
Happy creating and connecting!
Share: What’s the one essential you always include in your end-of-year newsletter? Tell us in the Comments.
More for Pros on Houzz
Read more stories for pros
Learn about Houzz Pro software
Talk with your peers in pro-to-pro discussions
Join the Houzz Trade Program
Add warmth to your newsletter by opening with a brief, personal message to your clients. If you’re extending warm wishes for the festive season ahead, be sure to use language, such as “happy holidays” or “season’s greetings,” that respects your clients’ holiday traditions.
Looking for an easier and faster way to produce your customer newsletters? The Houzz Pro Email Marketing tool helps you save time on newsletter and promotional outreach.