How to Get Better Reviews on Houzz
Our checklist offers tips to help you gather and maintain your client reviews and boost your professional profile
The strength of your client reviews is one of the first things homeowners look to when deciding whether to hire you for a project. Follow this checklist to help you gather reviews, keep them organized and follow up on them to build your online credibility and attract prospective clients.
1. Request Reviews
- Make reviews part of the process. Mention reviews at the start and throughout the project so clients keep reviews top of mind. Planting the seed from the beginning will make it easier to get reviews at the end of the project.
- Personalize your requests. Requesting reviews with a personalized note is much more effective than sending a generic message. Ask how they’re enjoying a specific feature you worked on or how they’re decorating for the holidays.
- Tap your professional network. On Houzz, members of the professional community can fill out reviews as “Colleagues” to provide a different angle of your business. Only request reviews from other professionals with whom you have worked.
2. Stay on Track
- Keep a spreadsheet. Keep an Excel or Google doc of all the projects you finish. At the end of every month, send requests to all the clients who haven’t reviewed you yet. Once you receive a review, mark it in the doc.
- Request with Houzz. With the “Get Reviews” tool on your Houzz profile, just add the client’s email address and write a personalized note. Houzz will send the client an invitation to review your work.
- Ask your account manager. Pro+ pros can have their dedicated Houzz account manager assist with reviews. Ask your account manager about the Review Concierge Service that can send requests via email on your behalf.
3. Follow Up
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- Thank clients for thanking you. Houzz allows you to respond to your reviews with a thank-you message and a “Like.” Responding to reviews shows that you truly value relationships with your clients, even after the project is complete.
- Respond to negative reviews. Offering clarification or perhaps how you might improve the situation will allow potential clients to see how you handle situations that aren’t ideal. A negative review can be a positive marketing opportunity.
- Make them available. Make reviews available to prospective clients to showcase your credibility and experience as a pro. Send clients a link to your reviews page, add them to your website with the Houzz Review Widget and include them in any prospective client welcome materials.
Read more stories for pros
Browse millions of photos for inspiration
Talk with your peers in the Pro-to-Pro discussions
Join the Houzz Trade Program