How to Talk About Your Style With Home Pros
Use these checklists and ideas to help your designer understand the looks you love

Laura Gaskill
January 9, 2019
Houzz Contributor. I cover decorating ideas, Houzz tours & the monthly home maintenance checklist. My favorite pieces to write center around the emotional aspects of home and savoring life's simple pleasures. Get The Simple List, my short & sweet weekly email: https://www.lauragaskill.com/thesimplelist/
Houzz Contributor. I cover decorating ideas, Houzz tours & the monthly home maintenance... More
When you’re preparing to work with a pro on a home project, whether it’s an architect, landscape designer, interior decorator or another design professional, communicating your preferences in a clear way can help your designer understand exactly what you’re looking for — and deliver results you love. By gathering inspiration and assessing your likes and dislikes, you will be better armed to have those crucial conversations with your designer. Get the details on this (fun) homework assignment below.
Make a Love List and a Not-for-Me List
You may have already heard that it’s a good idea to gather images and ideas of things you love when you’re preparing to meet with a designer — and we will examine that in more detail next. But have you considered making a list of the things you don’t like? Perhaps surprisingly, those dislikes can be just as important.
Seattle-area decorator Maggie Stephens of Maggie Stephens Interiors says, “I wish I could read minds — but I don’t. The best designs come from open communication about likes, dislikes and full understanding of a client’s needs.”
Find a home pro near you on Houzz
You may have already heard that it’s a good idea to gather images and ideas of things you love when you’re preparing to meet with a designer — and we will examine that in more detail next. But have you considered making a list of the things you don’t like? Perhaps surprisingly, those dislikes can be just as important.
Seattle-area decorator Maggie Stephens of Maggie Stephens Interiors says, “I wish I could read minds — but I don’t. The best designs come from open communication about likes, dislikes and full understanding of a client’s needs.”
Find a home pro near you on Houzz
Get Visual
Designers’ work is highly visual, so it makes sense that the best way to communicate your likes and dislikes is through images. This keeps things clear. For instance, if you think of “desert style” as being southwestern with lots of natural wood and colorful textiles, but your designer is envisioning more of a Palm Springs midcentury desert look, conflict is inevitable. But when you can point to a photo and say, “I love this,” or “I really don’t like this look,” you and your design pro can quickly get on the same page.
Try this: Head to your Houzz profile page and create two new ideabooks: one for your love list and one for your not-for-me list.
How to create and use Houzz ideabooks
Designers’ work is highly visual, so it makes sense that the best way to communicate your likes and dislikes is through images. This keeps things clear. For instance, if you think of “desert style” as being southwestern with lots of natural wood and colorful textiles, but your designer is envisioning more of a Palm Springs midcentury desert look, conflict is inevitable. But when you can point to a photo and say, “I love this,” or “I really don’t like this look,” you and your design pro can quickly get on the same page.
Try this: Head to your Houzz profile page and create two new ideabooks: one for your love list and one for your not-for-me list.
How to create and use Houzz ideabooks
Include Images That Directly Relate to Your Project
A good place to start collecting images for your likes and dislikes lists is with examples of the specific type of project you’re planning. If you’ll be working with a landscape designer or landscape architect, for instance, search for photos of landscapes. Hiring an architect for a home remodel or custom build? Seek out photos of exteriors and whole-house designs. If you’re redesigning your kitchen, search for kitchen photos. And so on.
Inside Houzz: How to Find a Designer or Architect Using Houzz Photos
A good place to start collecting images for your likes and dislikes lists is with examples of the specific type of project you’re planning. If you’ll be working with a landscape designer or landscape architect, for instance, search for photos of landscapes. Hiring an architect for a home remodel or custom build? Seek out photos of exteriors and whole-house designs. If you’re redesigning your kitchen, search for kitchen photos. And so on.
Inside Houzz: How to Find a Designer or Architect Using Houzz Photos
But Include Some Less On-Topic Photos Too
Don’t be afraid to include a few images that don’t directly relate to the type of project but are nevertheless a good example of a specific style you love — or hate, as the case may be. Lifestyle, food and garden images can be wonderful examples of color palettes and can give your design pro a better handle on your overall style than project photos alone.
Don’t be afraid to include a few images that don’t directly relate to the type of project but are nevertheless a good example of a specific style you love — or hate, as the case may be. Lifestyle, food and garden images can be wonderful examples of color palettes and can give your design pro a better handle on your overall style than project photos alone.
Practice Being Picky
When you first start filling those ideabooks with photos, allow yourself free rein to choose as many photos as you want. Have fun with it! But when you’re ready to go back in for a second look, it’s time to get picky. Aim to winnow down each list to the top 10 to 20 best examples.
Not only will this give your design pro a more manageable number of images to examine, but it will give you practice making design-related choices. The more you flex that design muscle, the easier it will be to talk about your likes and dislikes.
When you first start filling those ideabooks with photos, allow yourself free rein to choose as many photos as you want. Have fun with it! But when you’re ready to go back in for a second look, it’s time to get picky. Aim to winnow down each list to the top 10 to 20 best examples.
Not only will this give your design pro a more manageable number of images to examine, but it will give you practice making design-related choices. The more you flex that design muscle, the easier it will be to talk about your likes and dislikes.
Get Specific
Once you have your two curated ideabooks — one of looks you love, and one of looks that are not for you — it’s time to make those lists even more useful. Being able to point to an image you love or hate is helpful, but confusion and miscommunications can still arise if you don’t specify exactly what it is about the space that you like or don’t like. You might be thinking about the color palette, but your designer might focus on the furniture style — and they won’t know if you don’t tell them!
Try this: Add a note beneath each photo in your ideabook that explains in words exactly what it is about the space that made you include it. We’ll look at some specific examples of language to include next.
Once you have your two curated ideabooks — one of looks you love, and one of looks that are not for you — it’s time to make those lists even more useful. Being able to point to an image you love or hate is helpful, but confusion and miscommunications can still arise if you don’t specify exactly what it is about the space that you like or don’t like. You might be thinking about the color palette, but your designer might focus on the furniture style — and they won’t know if you don’t tell them!
Try this: Add a note beneath each photo in your ideabook that explains in words exactly what it is about the space that made you include it. We’ll look at some specific examples of language to include next.
Use the following checklists as a guide, and see how many you can include in your own lists.
‘Love List’ Checklist:
‘Love List’ Checklist:
- Favorite color or colors
- Color palette or combination of colors that appeals to you
- Furniture you love
- A room where you love the mood or general vibe
- If you’re looking at architecture, a house or overall space that appeals to you
- If you’re looking at landscapes, a complete yard that captures the general feeling you’re after
- Specific features you definitely want to include
‘Not-for-Me List’ Checklist:
- Specific colors or shades of colors that you have a strong aversion to
- Motifs or finishes that are not your cup of tea
- Pet peeves
- Color combinations that you do not enjoy together
- A room where you do not like the overall mood or vibe
Play Name-That-Style
Take one more look over your love list and see if you notice a theme. Is there one clear style taking the lead? There’s no right or wrong answer here, but if you do notice a trend emerging, that could be a good starting place for your initial conversations with your design pro.
Try this: Click on the first photo in your love list ideabook. Check the photo information and note which style is listed. Go through each photo in your ideabook and repeat this process. Do you see a theme in terms of style?
Take one more look over your love list and see if you notice a theme. Is there one clear style taking the lead? There’s no right or wrong answer here, but if you do notice a trend emerging, that could be a good starting place for your initial conversations with your design pro.
Try this: Click on the first photo in your love list ideabook. Check the photo information and note which style is listed. Go through each photo in your ideabook and repeat this process. Do you see a theme in terms of style?
Still Stumped?
If you’ve gotten this far, you deserve a huge pat on the back. It’s not easy to pin down your style — and remember, you don’t have to completely nail it. Your design pro is there to walk you through this process. But the more thought you have put in on the front end, the easier it will be for you and your designer to have a fruitful working relationship.
To that end, if you’ve gone through these exercises and are still having trouble figuring out your style, you might want to think laterally: Are there any restaurants, brands or shops that exemplify your loves and hates? As long as the places you’ve chosen are ones your designer is familiar with (or can easily find images of), this can be a helpful addition to your style information.
If you’ve gotten this far, you deserve a huge pat on the back. It’s not easy to pin down your style — and remember, you don’t have to completely nail it. Your design pro is there to walk you through this process. But the more thought you have put in on the front end, the easier it will be for you and your designer to have a fruitful working relationship.
To that end, if you’ve gone through these exercises and are still having trouble figuring out your style, you might want to think laterally: Are there any restaurants, brands or shops that exemplify your loves and hates? As long as the places you’ve chosen are ones your designer is familiar with (or can easily find images of), this can be a helpful addition to your style information.
Trust Your Designer
Finally, remember that although it is important to be able to communicate your preferences to your designer, it’s equally important once you’ve made your initial thoughts and feelings clear to step back and trust your designer to come up with some creative ideas that you would never have thought of on your own. Will they all be things you love? Perhaps not, and you can always work to get to a place you love. But then again, you might just surprise yourself by loving something you never thought you would, thanks to your designer’s vision.
Your turn: Have you worked with a design pro you loved? Share what made the experience work well for you in the Comments.
More on Houzz
Designer Tips: How to Be a Good Client for Your Interior Designer
Get design ideas
Find a home pro for your next project
Shop for products
Finally, remember that although it is important to be able to communicate your preferences to your designer, it’s equally important once you’ve made your initial thoughts and feelings clear to step back and trust your designer to come up with some creative ideas that you would never have thought of on your own. Will they all be things you love? Perhaps not, and you can always work to get to a place you love. But then again, you might just surprise yourself by loving something you never thought you would, thanks to your designer’s vision.
Your turn: Have you worked with a design pro you loved? Share what made the experience work well for you in the Comments.
More on Houzz
Designer Tips: How to Be a Good Client for Your Interior Designer
Get design ideas
Find a home pro for your next project
Shop for products
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Picking up on C K's point about using what you have, I engaged a designer while my furniture was being shipped abroad. Since I had taken photos and measurements of individual items for shipping and insurance, I was able to show the designer photos of some of my favourite items and combinations. I felt this helped to define my preferences very well.
Together we worked out where to put existing furniture (including some that is quite traditional), what to reupholster for a new purpose, what new furniture to buy to suit the new house, and, inevitably, what things to dispose of. The designer suggested a radically different colour scheme for the warmer climate and proposed new flooring, paint colours and contemporary window treatments.
I still have quite a lot of the furniture I brought, some of it reupholstered or refinished, but the overall look is entirely new. It was a very worthwhile collaboration starting with just a few photos.
Thanks! Great advice.
One more tip I would add: PRIORITIZE!! It's more easy to accommodate all desires in a decoration project, but it's often challenging -if not impossible- when the renovation project involves more architectural or structural elements. We all typically have an enormous list of wishes when it comes to our ideal home. Reality is that budget, space or other limitations can't afford all those wishes to be realized at the same time. When it comes to making choices, it helps to think beforehand what things in your wish list are a must or which are a nice-to-have.