---
title: "Alpha Design Group — Interior Designers & Decorators | Houzz"
canonical_html_url: https://www.houzz.com/professionals/interior-designers-and-decorators/alpha-design-group-pfvwus-pf~1099001883
markdown_url: https://www.houzz.com/md/professionals/pf~1099001883.md
entity_type: LocalBusiness
business_name: "Alpha Design Group"
category: ["Interior Designers & Decorators"]
image: https://st.hzcdn.com/fimgs/7e7335020aca729e_1598-w400-h400-b0-p0--.jpg
address: "1286 University Avenue, #1000, San Diego, California 92103, United States"
latitude: 32.7466
longitude: -117.1636
phone: "(619) 668-9110"
website: http://www.alphadesigngroup.com
rating: 0
review_count: 0
followers: 172
last_updated: 2026-09-22
---

# Alpha Design Group

Original Houzz profile: [Alpha Design Group](https://www.houzz.com/professionals/interior-designers-and-decorators/alpha-design-group-pfvwus-pf~1099001883)

## Professional summary

- **Primary category:** Interior Designers & Decorators
- **Location:** San Diego, CA
- **Serves:** San Diego, University City, Chula Vista, La Mesa, Point Loma San Diego, La Jolla, Ocean Beach San Diego, Coronado, Bonita, Hill Crest San Diego, Mission Hills San Diego, Mission Valley San Diego, North County Coastal, Tierrasanta San Diego
- **Houzz rating:** 0.0 out of 5 (0 reviews)

## About

### Houzz Badges

- Houzz Influencer
- 25,000 Ideabook Saves

After over 30 years, interior design has become second nature to Regina Kurtz. Her experience has given her the confidence and amazing ability to assess a client’s needs and deliver an environment that is both extraordinary and comfortable. 
Beauty and function are the foundations of our philosophy. Whether we are designing for a Downtown high-rise condo, La Jolla cottage or Rancho Santa Fe estate, our versatility, experience and attention to detail result in a unique fulfillment of our clients’ vision. Alpha Design Group exhibits a broad range of style, from formal traditional to casual contemporary. As a result, we are known throughout San Diego County for our practical, livable, and inviting spaces.
Our approach to design is based solely on the client. The ability to grasp their vision and bring it into reality is something that we have perfected. Alpha Design Group creates interiors to emanate and enhance our clients’ lifestyle.
Regina takes pride in the fact that she is not recognized for a signature look, saying “the day someone can walk into a home and say, ‘Regina Kurtz designed this’ is the day that I have failed my client. Knowing that I make a difference in my clients’ everyday lives is, for me, the best part of the job.”

### Services Provided

- Interior Design
- Kitchen Design
- Bathroom Design
- Living Room Design
- Bedroom Design
- Color Consulting
- Furniture Selection
- Kids Bedroom Design
- Dining Room Design
- Home Office Design & Construction
- Custom Built-ins
- Floor Plans
- Custom Furniture
- Laundry Room Design
- Home Theater Design
- Sustainable Design
- Wine Cellar Design
- Kitchen Remodeling
- New Homes
- Remodeling

### Areas Served

- San Diego
- University City
- Chula Vista
- La Mesa
- Point Loma San Diego
- La Jolla
- Ocean Beach San Diego
- Coronado
- Bonita
- Hill Crest San Diego
- Mission Hills San Diego
- Mission Valley San Diego
- North County Coastal
- Tierrasanta San Diego

### Typical Job Cost

Typical job cost including design consultation, furnishings, etc. varies greatly from job to job. Contact us for a complimentary consultation.

## Business Details

| Field | Value |
| --- | --- |
| Business Name | Alpha Design Group |
| Address | 1286 University Avenue, \#1000, San Diego, California 92103, United States |
| Phone | (619) 668-9110 |
| Website | http://www.alphadesigngroup.com |
| Followers on Houzz | 172 |

**Social profiles:**
- Facebook — https://www.facebook.com/pages/alpha-design-group/202945746391697
- LinkedIn — http://www.linkedin.com/pub/regina-kurtz-asid-cid/21/722/337
- Blog — http://alphadesigngroup.com/news/

## Contact

- **Houzz profile:** [Alpha Design Group](https://www.houzz.com/professionals/interior-designers-and-decorators/alpha-design-group-pfvwus-pf~1099001883)
- **Website:** http://www.alphadesigngroup.com
- **Phone:** (619) 668-9110

## Credentials

**Certifications & Awards**
- San Diego Home/Garden Lifestyle Magazine, Kitchen of the Year – 2013USO San Diego Recognition of Support of our Military and their Families – 2013ASID Residential Design Awards, 1st Place – 2000, 2002, 2003, 2009HGTV’s “Designer’s Challenge”, Winning Design – 2004

## Selected projects

- [Custom Contemporary Master Bath](https://www.houzz.com/hznb/projects/custom-contemporary-master-bath-pj-vj~5765538)
  - Location: Not specified
  - Photos: 7
  - Description: When the clients of this 1980’s custom built house decided that they wanted to stay for the rest of their years they felt it was time to address the master bath. After discussing the design flaws and safety issues of the current layout, an “aging in place” renovation was in order. The steps up to the shower / tub area were deleted to create one even floor level throughout and at the same time improving the area. Borrowing some little used square footage from the oversized walk-in closet the wate…
- [Spa Retreat in Rancho Santa Fe](https://www.houzz.com/hznb/projects/spa-retreat-in-rancho-santa-fe-pj-vj~232096)
  - Location: San Diego, CA
  - Photos: 12
  - Description: The poor use of otherwise ample square footage combined with outdated materials and fixtures motivated my client to remodel the master bathroom in their Rancho Santa Fe Farms home. Initially, the wish list was simple: free standing soaking tub, larger shower, his and her water closets, and materials and amenities of a luxury spa. As the project developed, additional amenities such as a completely open walk in shower, sauna and beverage center were added. Through efficient space planning, all of…
- [2013 Kitchen of the Year \| SDH/G Magazine](https://www.houzz.com/hznb/projects/2013-kitchen-of-the-year-sdh-g-magazine-pj-vj~244645)
  - Location: La Jolla, CA
  - Photos: 7
  - Description: San Diego Home/Garden Lifestyles Magazine 2013 Kitchen of the Year!! This kitchen is in a custom home I designed in La Jolla. It is a U-Shaped layout with a 'window' to the adjacent living room, complete with glass pocket doors to divide the spaces when desired. The island counter top edges waterfall towards the floor creating a unique look. The casual dining area features a custom designed table with glass inset.
- [Rancho Sante Fe Custom Home](https://www.houzz.com/hznb/projects/rancho-sante-fe-custom-home-pj-vj~2598)
  - Location: Rancho Santa Fe, CA
  - Photos: 6
- [LA JOLLA CONDO REMODEL](https://www.houzz.com/hznb/projects/la-jolla-condo-remodel-pj-vj~2601)
  - Location: La Jolla, CA
  - Photos: 4
- [DEL CERRO REMODEL](https://www.houzz.com/hznb/projects/del-cerro-remodel-pj-vj~2602)
  - Location: San Diego, CA
  - Photos: 3
- [DEL CERRO REMODEL \#2](https://www.houzz.com/hznb/projects/del-cerro-remodel-2-pj-vj~2606)
  - Location: San Diego, CA
  - Photos: 2
- [DEL MAR REMODEL](https://www.houzz.com/hznb/projects/del-mar-remodel-pj-vj~2605)
  - Location: Del Mar, CA
  - Photos: 1
- [RANCHO BERNARDO CUSTOM REMODEL](https://www.houzz.com/hznb/projects/rancho-bernardo-custom-remodel-pj-vj~2603)
  - Location: San Diego, CA
  - Photos: 2
- [Spa Retreat by Regina Kurtz of Alpha Design Group](https://www.houzz.com/hznb/projects/spa-retreat-by-regina-kurtz-of-alpha-design-group-pj-vj~303670)
  - Location: San Diego, CA
  - Photos: 13
  - Description: Designer, Regina Kurtz, of Alpha Design Group, transformed this master bathroom into a luxurious spa retreat complete with soaking tub, open shower, coffee/beverage station and sauna.
- [CITY FRONT TERRACE CONDO](https://www.houzz.com/hznb/projects/city-front-terrace-condo-pj-vj~2604)
  - Location: San Diego, CA
  - Photos: 2

[See all 11 projects](https://www.houzz.com/professionals/interior-designers-and-decorators/alpha-design-group-pfvwus-pf~1099001883)

## Ideabooks

- [CG Fireplace](https://www.houzz.com/ideabooks/49110098/list/cg-fireplace) — 11 ideas
- [LF](https://www.houzz.com/ideabooks/76457307/list/lf) — 14 ideas

[See all 2 ideabooks](https://www.houzz.com/ideabooks/users/alpha)

## Community Q&A

**Q: Pocket Glass Doors.** *(in Photo Questions)*

Do you have a picture of the glass pockets doors from the other side which would be in the family room not the kitchen?  I am trying to create a opening between my piano bar room and my family room.  I want a pass through from the bar to the family room but want to close it off when I am practicing the piano.  I am trying to envision how the wall would look on the other side.

A: Thanks for asking but I am sorry we do not have a picture with the view of the passthrough from the family room.

**Q: Where can I purchase the glass vessel sink in this photo?Model name?** *(in Photo Questions)*

A: The sink is manufactured by Kohler and can be purchased through any Kohler dealer. Thank you.

**Q: Hi my name is Hannah I'm looking for a top double sink vessel vanity** *(in Photo Questions)*

In your store do you have any nice ones like this

A: So glad you like this piece. This was a custom design vanity for the client that our cabinet shop fabricated. We are a design firm, we do not have a store.

**Q: Fitted coverlet** *(in Photo Questions)*

Where did have this made?

A: This coverlet was custom made by our workroom for this project. Thanks

**Q: Can you share the paint color and finish?** *(in Photo Questions)*

Thanks!

A: Glad you like it. The bed wall is a custom padded fabric treatment.

**Q: Love the window.  Can you share the brand?** *(in Photo Questions)*

A: The glass for the windows has a custom wave design and was made by a local glass company for this project.

---

*Source: Houzz professional profile. Reflects the profile as of 2026-09-22.*