--- title: "Chicago Flooring Innovations — Flooring Contractors | Houzz" canonical_html_url: https://www.houzz.com/professionals/flooring-contractors/chicago-flooring-innovations-pfvwus-pf~1133457074 markdown_url: https://www.houzz.com/md/professionals/pf~1133457074.md entity_type: LocalBusiness business_name: "Chicago Flooring Innovations" category: ["Flooring Contractors"] image: https://st.hzcdn.com/fimgs/9cb379b50395b8cc_6558-w400-h400-b1-p10--.jpg address: "500 N Michigan Ave, Suite 600, Chicago, Illinois 60611, United States" latitude: 41.8971 longitude: -87.6223 phone: "(773) 744-4372" website: http://www.chicago-wood-flooring.com/ rating: 5 review_count: 27 best_of_houzz_awards: 5 followers: 52 last_updated: 2026-08-25 --- # Chicago Flooring Innovations Original Houzz profile: [Chicago Flooring Innovations](https://www.houzz.com/professionals/flooring-contractors/chicago-flooring-innovations-pfvwus-pf~1133457074) ## Professional summary - **Primary category:** Flooring Contractors - **Location:** Chicago, IL - **Serves:** Chicago, Joliet, Evanston, Schaumburg, Arlington Heights, Palatine, Skokie, Mount Prospect, Oak Park, Hoffman Estates, Glenview, Buffalo Grove, Wheeling, Northbrook, Niles, Highland Park, Wilmette, Morton Grove, Lake Forest, Prospect Heights, Lincolnwood, Winnetka, River Forest, Northfield, Highwood, Kenilworth, Glenco - **Houzz rating:** 5.0 out of 5 (27 reviews) - **Best of Houzz:** 5 awards (2016–2022), for Service. ## About ### Houzz Badges - Houzz Pro Software User - Houzz Influencer - Recommended on Houzz - 1,000 Ideabook Saves With over 11 years experience in the wood flooring industry in the Chicago area, Flooring Innovations gets the job done right. That's why we offer a 3 Year Warranty on all labor along with our "Money-In-The-Bank" Warranty that leaves a portion of our labor profit with you so you can rest assured that we will come back and make sure everything is perfect with your new floor, if needed. Peace of mind is our goal and something we achieve every day. ### Services Provided - Flooring Installation - Laminate Flooring Installation - Wood Floor Refinishing - Wood Floor Repair - Wood Finishing - Wood Floor Staining - Wood Floor Polishing - Bamboo Flooring Installation - Basement Floor Installation - Cork Flooring Installation - Custom Floor Installation - Custom Stain Colors - Dustless Floor Refinishing - Engineered Floor Installation - Floating Floor - Floor Matching - Hardwood Floor Borders - Hardwood Floor Installation - Hardwood Floor Refinish - Herringbone Floor Installation - Kitchen Flooring Installation - Pergo Flooring Installation - Refinishing Wood Stairs - Stain Matching ### Areas Served - Chicago - Joliet - Evanston - Schaumburg - Arlington Heights - Palatine - Skokie - Mount Prospect - Oak Park - Hoffman Estates - Glenview - Buffalo Grove - Wheeling - Northbrook - Niles - Highland Park - Wilmette - Morton Grove - Lake Forest - Prospect Heights - Lincolnwood - Winnetka - River Forest - Northfield - Highwood - Kenilworth - Glenco ### Typical Job Cost $2,500 - 100,000 ## Business Details | Field | Value | | --- | --- | | Business Name | Chicago Flooring Innovations | | Address | 500 N Michigan Ave, Suite 600, Chicago, Illinois 60611, United States | | Phone | (773) 744-4372 | | Website | http://www.chicago-wood-flooring.com/ | | Followers on Houzz | 52 | **Social profiles:** - Facebook — https://www.facebook.com/pages/Chicagos-Flooring-Innovations/1397319500535617?sk=timeline&ref=page\_i - Blog — http://www.yelp.com/biz/chicago-flooring-innovations-chicago ## Contact - **Houzz profile:** [Chicago Flooring Innovations](https://www.houzz.com/professionals/flooring-contractors/chicago-flooring-innovations-pfvwus-pf~1133457074) - **Website:** http://www.chicago-wood-flooring.com/ - **Phone:** (773) 744-4372 ## Credentials **Certifications & Awards** - BBB Accredited: A+ Rating - Best of Houzz 2016 Service - Best of Houzz 2017 Service - Best of Houzz 2018 Service - Best of Houzz 2020 Service - Homedia Solutions - **Best of Houzz:** 5 awards (2016–2022), for Service. ## Reviews **Overall rating: 5.0 out of 5 — 27 reviews** *Aspect averages:* - Work Quality: 50.0 - Communication: 50.0 - Value: 50.0 ### Reviews **★★★★★ — HU-599226554, Dec. 2021** > I could write a whole essay about Octavian and his team but I will just say that they are absolutely fantastic and I could not recommend them enough. Thank you Octavian and team! **★★★★★ — kaha, Oct. 2019** > Octavian and his team did a great job replacing floors in my condo. Octavian helped me choose the floors and I’m glad I chose one of his recommendations. Love my new floors. Thank you **★★★★★ — Bryan Leavitt, Jan. 2018** > Octavian did a great job on a full sand & refinish of ~1800 sq ft of oak hardwood floors. Great customer service -- I was a very high maintenance client and Octavian had no problems involving me in the process with daily updates on everything which was being done. At the end of the project, he personally went through and took care of some minor touch-ups which were overlooked. In addition, he had a painter come in and repaint the baseboard, and a couple walls which had markings from the refinishing at no additional charge. Would highly recommend. **★★★★★ — Jennifer Tatara, Dec. 2017** > Chicago Flooring Innovations did wonderful work on our flooring job in our new home! We had about 2000 sq feet of hardwood that we wanted refinished. They were very professional and were able to fit us into their schedule last minute. They worked hard to complete the job in a very specific time frame so it would be ready for our move-in date. Thanks so much for helping to make our house into a home! **★★★★★ — Jess Obis, Dec. 2017** > I love our new vinyl floors! This crew was great to work with, fast, flexible, and great communication. I'm so grateful, the floors are amazing! **★★★★★ — J. M., Dec. 2017** > Must use Octavian when contacting the Company. He is Very Professional; Very Knowledgeable; and Offers Very Competitive Pricing. Octavians' efforts ensured that the project was done on schedule and within budget. **★★★★★ — Sandra Dunworth, July 2017** > Prompt, excellent work and clean up following the completion was good. > > I am planning on hiring them again for some replacement this summer. **★★★★★ — Brooke Fernandez, April 2017** > Octavian and his tam did a great job taking my beveled oak floor into the modern era. They worked with very thin veneers to produce an amazing whitewashed look. It really opened up our space and gives the apartment a completely new look. His team showed up on time and consulted with us in advance of any issues that arose. He is a pleasure to work with. **★★★★★ — LuAnne Pertl, March 2017** > I hired Octavian to refinish the floors in my newly purchased spec home. The floors were so poorly done we didn't have a choice but to spend the money. If you're looking for a cheap , ok job please look elsewhere. Octavian is a master of his craft and truly takes pride in his work. He explained his process thoroughly and the reasons for each step. He also uses superior sanders and finishes. I had done a lot of research and what he said matched with what I had read. He patiently provided me with many stain samples. I could not be happier with my floors. He communicates well and promptly through phone calls and texts. I do not hesitate to recommend him. **★★★★★ — patrickyappel, March 2017** > Octavian and his team did an outstanding job staining and refinishing our red oak floors. We selected Chicago Flooring Innovations because of Octavian's attention to detail and expertise. He clearly explained the refinishing process, highlighted areas of the floor that might cause problems and explained options to best address those problem areas. He went out of his way to ensure the end result was exactly what we wanted. We could not be happier with the final product and would recommend him to family and friends. **Comment from Chicago Flooring Innovations:** > Thank you for your kind review, Patrick. It was a pleasure working for you! **★★★★ — David McBride, March 2017** > Love the new floors. Exactly what I wanted. Installed perfectly. The only complaint, and hence the 4 star rating is that parts of the floorboards in the corners didn't get sanded perfectly and are a bit rough. **★★★★★ — Kelly Cornelis, March 2017** > Octavian and his team did an amazing job refinishing our hard wood floors, which another contractor had botched. They perfectly matched the color and finish we were looking for, we friendly, courteous and clean and just a pleasure to work with. They communicated everything perfectly and we couldn't be happier with the floors and how they are holding up with two young kids and a dog. Highly recommend! **Comment from Chicago Flooring Innovations:** > Thanks for leaving a review, Kelly. Our guys here at Chicago Flooring Innovations, are thrilled to get this kind of feedback and we're happy to hear you've enjoyed our service as well as our level of communication. Enjoy your floors and thank you for hiring us! > > Octavian Dumitrascu > Chicago Flooring Innovations, Inc. ## Selected projects - [Wood Floors](https://www.houzz.com/hznb/projects/wood-floors-pj-vj~1084858) - Location: Chicago, IL - Photos: 32 - [Kildeer Traditional Dark Flooring](https://www.houzz.com/hznb/projects/kildeer-traditional-dark-flooring-pj-vj~1086516) - Location: Kildeer, IL - Photos: 13 - [Engineered Flooring Downtown Chicago](https://www.houzz.com/hznb/projects/engineered-flooring-downtown-chicago-pj-vj~1086479) - Location: Chicago, IL - Photos: 6 - [Downtown Chicago Condo Floor Refinishing](https://www.houzz.com/hznb/projects/downtown-chicago-condo-floor-refinishing-pj-vj~1086019) - Location: Chicago, IL - Photos: 15 - [Condominium Floor Refinishing](https://www.houzz.com/hznb/projects/condominium-floor-refinishing-pj-vj~1086139) - Location: Chicago, IL - Photos: 11 - [Wide Plank Installation, Chicago](https://www.houzz.com/hznb/projects/wide-plank-installation-chicago-pj-vj~1098284) - Location: Chicago, IL - Photos: 7 - Description: Wide plank oak wood flooring with a Rubio floor stain on top of it. - [Dark Oak Floors Chicago Downtown](https://www.houzz.com/hznb/projects/dark-oak-floors-chicago-downtown-pj-vj~1595225) - Location: Chicago, IL - Photos: 5 [See all 7 projects](https://www.houzz.com/professionals/flooring-contractors/chicago-flooring-innovations-pfvwus-pf~1133457074) ## Community Q&A **Q: Stain used?** *(in Photo Questions)* How did you achieve a light (non-red or pink) look refinishing red oak? They look beautiful! A: Hello Sarah, The floors had been finished with a clear, matte, waterbased floor finish from Loba. The lack of sheen diminishes the redness to a certain extent, because of the lack of reflection. **Q: WHAT STAIN AND FINISH???** *(in Photo Questions)* Beautiful floors: 1.are they White Oak?? 2.what stain and manufacturer? 3.what type of topcoat and manufacturer? A: Hi Mary, Thank you for the feedback, we really appreciate it. The floors are Red Oak, finished with Varathaae Kona and Loba Supra Water Based floor finish. **Q: Love the wood floor!** *(in Photo Questions)* This is exactly the look I would like for my new wood floor. Would you please tell me the type of wood, stain and finish so I can try to create this floor? Thanks so much!! A: Hi Jan72, I think we spoke on the phone today. These are prefinished floors you're looking at. However, if you're looking at refinishing an existing wood floor, there are two ways to go about getting close to this look: 1\. Probably the best way is to refinish it with Rubio Cotton White or Super White. If you take this approach, make sure your contractor had used Rubio before. 2\. Stain the floor using Bona White stain and finish it with Loba Invisible Also, these are white floors. If your floors are red oak, the red undertones will probably come through. In this case, using a product like Loba Impact Oil, with white Pretone, might do the trick. The most important thing, however, is the experience of your contractor. If you reached out to us via this forum, I hope is because you did not have a chance to speak with contractors in your area yet. If you did and they didn't know how to help you, they'll probably still not be able to help you, even after reading all this. I wish you the best and don't hesitate to reach out, if you have more questions. Thank you, Octavian Dumitrascu Chicago Flooring Innovations **Q: The flooring looks exquisite.** *(in Photo Questions)* Would it be possible to tell me the type of flooring, is this hardwood? Any info on color and company that carries it would be wonderful. Thanks so much. A: The resolution is not the best and the photo could be a little "enhanced" as well but, if I was to make a choice, I'd say it's a Mirage floor, possibly Maple Cape Cod, Yellow Birch Cape Cod or Maple Nordic **Q: Flooring** *(in Photo Questions)* Beautiful flooring... is it walnut? A: It's definitely walnut. Beautiful but soft, unfortunately **Q: Feedback on walnut and maple floors, esp. Mirage Engineered wood** *(in Design Dilemma)* We love the Mirage Engineered Walnut and Maple wood floors but were warned against it by a floor salesman who said 1.) it would be worn out in 5 years in our kitchen 2.) it is hard to find people to sand and stain maple 3.) gook and things get stuck in the crevices of the panels and between the panels. I am wondering if anyone has experience with this or any suggestions for us of wood flooring you are happy with. A: As far as recommendations go, if you could let us know what is the existing subfloor, what kind of humidity control there is in the home, what part of the country do you live in and last, but not least, what's your overall budget per square foot for this project, we'd probably be able to better help you in that regard. But, if you want just an opinion on maple vs walnut, personally, I'd suggest that you go for unfinished Rift and quarter white oak (not necessarily hardwood could be engineered too but, in this case, hardwood is a good option because of improved stability). It probably has a closer look to what you're looking for grain wise, you can stain it whatever color you choose and it would give you the superior hardness that you are looking for as well. Also, it's "user friendly ", meaning that more contractors will take it on. Finish wise, if you go in that direction, I'd recommend Rubio because it's 100% natural, has some cool color options and, most importantly, it's user friendly meaning that you yourself could do a better touch up on it, if needed, than most contractors could perform on a regular stain/ top coat floor. --- *Source: Houzz professional profile. Reflects the profile as of 2026-08-25.*