--- title: "Design Direction — Interior Designers & Decorators | Houzz" canonical_html_url: https://www.houzz.com/professionals/interior-designers-and-decorators/design-direction-pfvwus-pf~1166689101 markdown_url: https://www.houzz.com/md/professionals/pf~1166689101.md entity_type: LocalBusiness business_name: "Design Direction" category: ["Interior Designers & Decorators"] image: https://st.hzcdn.com/fimgs/0973375f03ece78d_5338-w400-h400-b1-p10--.jpg address: "3211 Fiechtner Drive, Suite 1, Fargo, North Dakota 58103, United States" latitude: 46.8564 longitude: -96.8123 phone: "(701) 365-4040" website: http://www.designdirectionfargo.com rating: 4.8 review_count: 13 best_of_houzz_awards: 2 followers: 67 last_updated: 2026-08-14 --- # Design Direction Original Houzz profile: [Design Direction](https://www.houzz.com/professionals/interior-designers-and-decorators/design-direction-pfvwus-pf~1166689101) ## Professional summary - **Primary category:** Interior Designers & Decorators - **Location:** Fargo, ND - **Serves:** Fargo, Grand Forks, West Fargo, Jamestown, Valley City, Horace, Mayville, Hillsboro, Reiles Acres, Harwood, Oxbow, Frontier, Gardner, Briarwood, North River, Prairie Rose, Ada, Becker County, Breckenridge, Cass County, Clay County, Dilworth, Kragnes, Moorhead, Oakport, Otter Tail County, Richland County, Sabin - **Houzz rating:** 4.8 out of 5 (13 reviews) - **Best of Houzz:** 2 awards (2016–2017), for Service. ## About ### Houzz Badges - Star Houzzer - Houzz Influencer - Recommended on Houzz - 1,000 Ideabook Saves \*Hunter Douglas Authorized Dealer\* Design Direction is an interior design company in Fargo, ND offering a full Tool Box of services and products for new construction, remodeling, and redecorating. We carry a complete line of floor covering products, from hardwood, and ceramic tile to carpeting, and window coverings, from blinds to custom draperies and bedding. We partner with a great team of professional installers to complete your project. We also assist clients with services such as interior decorating, design, cabinet layout, space planning, furniture, accessories, stain and paint selections. When you work with Design Direction you can expect us taking time to get to know you, as every client is unique. Your home or office will reflect “you” when we are finished. At Design Direction, we start out with a creative session getting to know you, your vision, and requirements before planning your project. It’s important to us that your home or office reflects your needs and lifestyles. Every client is different, and we embrace that. Our background in working with contractors, builders and architects allows us to work alongside the other professionals during the building process, ensuring your project will be completed efficiently. Along with design services we sell products for floor coverings, window coverings, cabinets, countertops, lighting and furniture. Our space planning and room layout services will help integrate all of the design elements needed for your area. ### Services Provided - Interior Design - Kitchen Design - Bathroom Design - Living Room Design - Bedroom Design - Color Consulting - Space Planning - Furniture Selection - Kids Bedroom Design - Dining Room Design - Lighting Design - Home Office Design & Construction - Design Consultation - Floor Plans - Project Management - Entry Design - Playroom Design - Laundry Room Design - Mudroom Design - Nursery Design - Custom Blinds & Shades - Custom Home Bars - Art Selection - Closet Design - Universal Design - 3D Rendering - Basement Design - Custom Walk-in Closets - Custom Rugs - Sunroom Design & Construction - Custom Fireplace Mantels - Home Theater Design - Wine Cellar Design - Custom Shelving - Home Staging - Downsizing - Drafting - Holiday Decorating - Custom Table - Handicap-Accessible Design - Custom Beds - Sports Equipment Storage - Kitchen Remodeling - Home Office Design - Remodeling ### Areas Served - Fargo - Grand Forks - West Fargo - Jamestown - Valley City - Horace - Mayville - Hillsboro - Reiles Acres - Harwood - Oxbow - Frontier - Gardner - Briarwood - North River - Prairie Rose - Ada - Becker County - Breckenridge - Cass County - Clay County - Dilworth - Kragnes - Moorhead - Oakport - Otter Tail County - Richland County - Sabin ### Typical Job Cost $1,000 - 2.5 million This price range is the average project price range, however we do work on much larger projects. We have worked on simple one room remodels to million+ dollar homes and offices. We offer a wide range of interior products that can be sold to the client as well as having it installed in their home. If only consulting time is needed, we can work by the hour as well. ## Business Details | Field | Value | | --- | --- | | Business Name | Design Direction | | Address | 3211 Fiechtner Drive, Suite 1, Fargo, North Dakota 58103, United States | | Phone | (701) 365-4040 | | Website | http://www.designdirectionfargo.com | | Followers on Houzz | 67 | **Social profiles:** - Facebook — https://www.facebook.com/pages/Design-Direction-Inc/295902013540 - LinkedIn — https://www.linkedin.com/company/design-direction-inc-?trk=nav\_account\_sub\_nav\_company\_admin - Blog — www.designdirectionfargo.com ## Contact - **Houzz profile:** [Design Direction](https://www.houzz.com/professionals/interior-designers-and-decorators/design-direction-pfvwus-pf~1166689101) - **Website:** http://www.designdirectionfargo.com - **Phone:** (701) 365-4040 ## Credentials **Certifications & Awards** - • People's Choice Award for Best Window Treatment & Blind Supply (Design & Living Magazine)• People's Choice Award for one of the favorite local interior designers and decorators (Design & Living Magazine) - **Best of Houzz:** 2 awards (2016–2017), for Service. **Affiliations** - [National Association of Home Builders](https://www.houzz.com/professionals/schools-and-organizations/national-association-of-home-builders-pfvwus-pf~562065019) - [Home Builders Association of Fargo-Moorhead](https://www.houzz.com/professionals/schools-and-organizations/home-builders-association-of-fargo-moorhead-pfvwus-pf~915276596) - [NAHB Remodelers](https://www.houzz.com/hznb/professionals/schools-and-organizations/nahb-remodelers-pfvwus-pf~597469654) - [NAHB Certified Aging-in-Place Specialist](https://www.houzz.com/hznb/professionals/schools-and-organizations/nahb-certified-aging-in-place-specialist-pfvwus-pf~471784673) ## Reviews **Overall rating: 4.8 out of 5 — 13 reviews** ### Reviews **★★★★★ — Dawn Schnell, Sept. 2018** > Christina Mehl was our designer and decorator for our lake home in Detroit Lakes on Lake Melissa. I live out of state and Christina made the entire process not only easy but fun! She helped us design our bar area including unique backsplash, choose paint colors, tile, window treatments, bedding, flooring and furnishings. She got custom curtains, pillows and window seat cushions made that are wonderful. > > She is so clever, creative and organized that most of our discussions and decisions were able to be done by phone or FaceTime. When I did fly out, she had already culled the choices for us based on our earlier discussions and always got it right. Every step of the way it was such a productive and pleasurable experience. I heartily recommend Christina Mehl and Design Direction and I am looking forward to finding other projects to share with Christina. **★★★★★ — The Coatings Authority, Inc., Sept. 2017** > We have had the opportunity to work with Callie & Design Direction, Inc. on a large residential remodel and the experience has been absolutely amazing. Callie is a true professional who understands and exceeds the needs of the homeowner and went above and beyond to ensure everything was well coordinated. In addition, Design Direction, Inc. has a fabulous showroom that helps to simplify the interior design selection process for the customer. I highly recommend Design Direction, Inc. to our customers. **Comment from Design Direction:** > Thank you so much for your wonderful review of us, The Coatings Authority! We have SO enjoyed working with your team on this remodel and hope to continue this relationship on future projects! **★★★★★ — Tamara Jacobson, Sept. 2017** > They were a wonderful team to work with. They took the stress out of the home building process and were there from start to finish. They were very professional, really took my vision and made it even better. I am looking forward to working with them again in the future. **Comment from Design Direction:** > Thank you so much, Tamara, for your kind words! We're so glad you enjoyed the building process and that we were able to relieve your stress! Thanks for being such an awesome client to work with! **★★★★★ — Joan Chapek, March 2017** > I first used this fabulous design team when I was remodeling my home and upgrading from an entertainment center to a stone fire place with built-in’s. They listened to my vision and delivered an absolute masterpiece…the focal point of my living room. I was truly thrilled with Design Direction. Later as I moved to a town home, I found myself trusting them again to update my new fire place. Callie was so gracious and patient while we developed a new design. I couldn’t be more pleased with the final results. The stone colors with the amazing mantle are perfect. I just love it! Thank you Design Direction! **Comment from Design Direction:** > Thank you so much for this amazing review, Joan! We're so glad we've gotten the chance to work with you on both of your homes! **★★★★★ — Warren and Maureen Hintz, June 2016** > It was such a pleasure to work with the Design Direction team on our remodel! From looking at a vacation photo and replicating a beautiful bathroom, to problem-solving a narrow kitchen so we could have an island...they made it happen. If we needed quick advice as the project progressed, they always responded immediately. Professional and creative, the Design Direction team was also encouraging and always upbeat. We absolutely recommend Design Direction! **Comment from Design Direction:** > Thank you so much for taking the time to review us, Maureen & Warren! We so enjoyed working with you both on your remodel project! The final product is truly amazing - we hope you are as pleased with it as we are! It was so much fun hearing and seeing your ideas and are happy we were able to incorporate many of them into your home. Here's to making memories in your "new" home! **★★★★★ — beschmid46, Dec. 2015** > We highly recommend Sylvia and her team (Christina and Callie). They assisted us with an addition, finishing the basement and bathroom remodel. There was a lot of moving parts to our project and Sylvia and her team kept things rolling. They have great attention to detail, are very respectful of their clients time, had good communication with our builder. Sylvia is an amazing designer who embodied our project whole heartedly. She offered guidance and direction that enabled us to make good choices. Here we are now, the project done and we couldn't be happier. The products, design and overall feel of our new space is everything we dreamed it would be and more. Also, thanks to Christina and Callie for the behind the scenes work. They are very talented ladies that help make Design Direction the complete package which includes: service, design and beautiful homes that reflect the style and needs those who live there. Brenda, Chris and Hannah Schmid **Comment from Design Direction:** > Brenda, Chris, and Hannah - > Thank you so much for allowing us to partner with you on your remodel project! We all enjoyed working with you and getting to know you. We are so happy you enjoyed working with us and hope for many special memories to be made in your "new" space! **★★★★ — Brian Hastings, Sept. 2015** > Sylvia and staff were wonderful to work with. We are completely happy with the results. We were a very tough customer as both my wife and I had definite opinions. Once Sylvia found a way to sort those out - we were off and running with great success. The biggest compliment for Design Direction - everyone who tours our house is impressed. **Comment from Design Direction:** > Thank you so much for your review, Brian! We really enjoyed getting to know you and your wife during the building process. We're so glad you had a positive experience working with us! Hopefully you're nice and settled in your new home! **★★★★★ — davkarlee, Sept. 2015** > This is the third time that Sylvia has worked with us! She is excellent! First of all she reads her clients very well and does not try and sell them concepts, colors or materials that they are not comfortable with. On the other hand she challenges her clients to stretch their thinking. She is very cost conscious and very respectful of your financial status. Her service is very timely; she is very dependable and does an EXECELLENT job of keeping the project and the various contractors and installers on schedule. She stays in control and that is what we like about her! She is very friendly, helpful, and courteous to her clients. She has a pleasing way, is relaxed and has a good sense of humor. Her ideas/plans are very sound and well put together. Her organization and attention to detail is VERY good. She has surrounded herself with very good craftsmen, builders and installers. In her office, Callie helped us several times during the project and was also excellent! We are pleased to recommend Sylvia and would not hesitate to have her and the Design Direction team work with us again and would highly recommend her to other people. > Dave & Karen Lee > Fargo, ND **Comment from Design Direction:** > Thank you so much for your review, Dave & Karen! It has been a pleasure working with you both over the years! **★★★★★ — hmlockaby, Sept. 2015** > Being my first new home I had no idea where to start as far as the decorating and selection > process was concerned. My husband and I met Sylvia and immediately we liked her. She is honest, sincere and assists in all of your needs....and I mean all of them..........from the flooring to the light fixtures to the curtains and rugs!! Sylvia always made me feel comfortable about my selections and helped me process the feel I wanted for my new home. She also helped us stay within our budget which of course can be a struggle with a new project. I can only say thank you to her and her wonderful team for all of her assistance and continued support as I continue my journey in my new home....I would recommend her team to anyone!! > Heidi Lockaby - Ottertail, MN **Comment from Design Direction:** > Thank you for your review, Heidi! We very much enjoyed working with you and your husband on your new home. Can't wait to see it again in person! **★★★★★ — slrobinson93, June 2015** > I recently worked with Sylvia and the Design Direction team on a master bathroom remodel. They were extremely helpful in designing the layout of the space and with material selection. Our new bathroom is beautiful! **★★★★ — Valley Lights Inc, June 2015** > I have worked with Sylvia and her team at Design Direction for many years, on multiple projects, from single light fixtures to whole house projects. They are very professional in the way they provide guidance in helping their customers find the best item(s) to fit their needs. Because they generally work with the client in much more detail than I do, they make my job much easier in helping to determine what type of lighting to show their customer. I highly recommend them. **★★★★★ — Syverson Tile & Stone, Dec. 2014** > Sylvia is a great designer. Very knowledgeable in working with different materials and products to create a wonderful space for each of her clients. Eager to work with each client one on one to develop their vision into a room that is truly one of their own.. ## Selected projects - [T. Lake Home](https://www.houzz.com/hznb/projects/t-lake-home-pj-vj~7576557) - Location: Not specified - Photos: 5 - [Traditional Craftsman](https://www.houzz.com/hznb/projects/traditional-craftsman-pj-vj~7576350) - Location: Not specified - Photos: 8 - [Traditional Modern Home](https://www.houzz.com/hznb/projects/traditional-modern-home-pj-vj~7576335) - Location: Not specified - Photos: 7 - [Cozy Modern Home](https://www.houzz.com/hznb/projects/cozy-modern-home-pj-vj~7570545) - Location: Not specified - Photos: 7 - [Kids Area & Sunroom](https://www.houzz.com/hznb/projects/kids-area-and-sunroom-pj-vj~7570534) - Location: Not specified - Photos: 3 - [Lakeside Mudroom](https://www.houzz.com/hznb/projects/lakeside-mudroom-pj-vj~7570526) - Location: Not specified - Photos: 1 - [R. Residence](https://www.houzz.com/hznb/projects/r-residence-pj-vj~2421429) - Location: Fargo, ND - Photos: 11 - [S. Lake House](https://www.houzz.com/hznb/projects/s-lake-house-pj-vj~5582304) - Location: Not specified - Photos: 6 - Description: "Christina Mehl was our designer and decorator for our lake home in Detroit Lakes on Lake Melissa. I live out of state and Christina made the entire process not only easy but fun! She helped us design our bar area including unique backsplash, choose paint colors, tile, window treatments, bedding, flooring and furnishings. She got custom curtains, pillows and window seat cushions made that are wonderful. She is so clever, creative and organized that most of our discussions and decisions were able… - [C. Residence Remodel](https://www.houzz.com/hznb/projects/c-residence-remodel-pj-vj~3002157) - Location: Fargo, ND - Photos: 10 - Description: Who says you have to build to get the home of your dreams? This house was remodeled from top to bottom to provide the new owners with a home that's more their style! - [Modern Marvel](https://www.houzz.com/hznb/projects/modern-marvel-pj-vj~810244) - Location: Ottertail, MN - Photos: 26 - Description: This home is the epitome of modern design. Everywhere you look, unique design features are present, such as a barrel ceiling in the foyer/living area, custom barn doors throughout, and an interesting floor tile pattern in the great room space. - [Hunter Douglas Design Gallery](https://www.houzz.com/hznb/projects/hunter-douglas-design-gallery-pj-vj~3019581) - Location: Not specified - Photos: 13 - [Contemporary Rambler](https://www.houzz.com/hznb/projects/contemporary-rambler-pj-vj~1514100) - Location: Horace, ND - Photos: 33 - Description: Here they are! Pictures of the finished home. We are so excited about this new home in Oxbow. It definitely has a contemporary flavor to it, and we cannot wait for the homeowners to move in. Enjoy! - [J. Residence](https://www.houzz.com/hznb/projects/j-residence-pj-vj~2717182) - Location: Hawley, MN - Photos: 25 - Description: We're a little late in getting after pictures, but nonetheless, we have them! Sylvia and Callie worked with this homeowner on blueprint revisions, fireplace designs, lighting selections and placement as well as all the finish material selections and everything in-between! The result is a cohesive mix of contemporary and transitional design. We're absolutely thrilled with how the home turned out and hope you love it too! - [Shabby Chic Elegance](https://www.houzz.com/hznb/projects/shabby-chic-elegance-pj-vj~1364303) - Location: Fargo, ND - Photos: 30 - Description: This home combines Shabby Chic, Elegant, and Contemporary design all into one! A hint of sparkle can be found in almost every room. Maple hardwood, vinyl wallcovering, and custom window treatments help make this a one-of-a-kind custom home! - [Fireplace Refresh](https://www.houzz.com/hznb/projects/fireplace-refresh-pj-vj~900219) - Location: Fargo, ND - Photos: 3 - Description: Out with the old and in with the new! Designing a fireplace and entertainment unit that would feel less bulky, blend with the rest of the living room, and still provide display space were a few of the goals created with the homeowner for this fireplace refresh. A new gas fireplace, stacked ledgestone, and dark espresso stained cabinets and mantle transformed this otherwise dated fireplace into a beautiful focal point! - [Fireplace Overhaul](https://www.houzz.com/hznb/projects/fireplace-overhaul-pj-vj~2222600) - Location: Fargo, ND - Photos: 5 - Description: Mirrors, sheetrock, and travertine, oh my! This 2-sided fireplace had us looking in all directions instead of acting as one focal point. Designing a fireplace surround that could connect the living, dining, and kitchen while not over powering any of these spaces was the main focus of this fireplace overhaul. Cultured ledgestone, a new gas fireplace, and an espresso wrap around mantle were just what this condo needed! - [B. Residence](https://www.houzz.com/hznb/projects/b-residence-pj-vj~2642440) - Location: Fargo, ND - Photos: 9 - Description: We had the opportunity to assist these wonderful clients with designing almost every element of their home! From flooring, cabinetry, counter tops, tile, paint, light fixtures, and plumbing fixtures, to custom drapery, blinds, and rugs! This home just oozes warmth and comfort! - [Fixer Upper](https://www.houzz.com/hznb/projects/fixer-upper-pj-vj~1767135) - Location: Fargo, ND - Photos: 5 - Description: While this house wasn't in bad shape when the new homeowners decided to do some "updates" (they thought they would just update the kitchen slightly), they ended up updating almost the entire home! It was so fun working on this project because it's so different than any job we've done before! The homeowners had visited Scotland and fell in love with the bathroom in their hotel! So, we designed their master bath to remind them of Scotland every time they set foot in it! - [Reclaimed Charm](https://www.houzz.com/hznb/projects/reclaimed-charm-pj-vj~1270524) - Location: Horace, ND - Photos: 16 - Description: This home is a beautiful mix of contemporary and rustic design styles. Reclaimed wood, beams, and other items the homeowner had access to, such as a ladder and doors, have been incorporated, resulting in a very unique and one-of-a-kind home. - [Contemporary Chic](https://www.houzz.com/hznb/projects/contemporary-chic-pj-vj~1462973) - Location: Fargo, ND - Photos: 27 - Description: We just finished up this house and are thrilled with how everything turned out! The homeowner was awesome to work with and had so many unique and fun ideas! Who wouldn't want to move in to this beauty? [See all 42 projects](https://www.houzz.com/professionals/interior-designers-and-decorators/design-direction-pfvwus-pf~1166689101) ## Ideabooks - [Kitchens](https://www.houzz.com/ideabooks/50851817/list/kitchens) — 29 ideas - [Bathrooms](https://www.houzz.com/ideabooks/50851714/list/bathrooms) — 27 ideas - [Ceiling Details](https://www.houzz.com/ideabooks/54925305/list/ceiling-details) — 13 ideas - [Laundry/Mud Rooms](https://www.houzz.com/ideabooks/52215614/list/laundry-mud-rooms) — 10 ideas - [Ideas](https://www.houzz.com/ideabooks/50851620/list/ideas) — 4 ideas - [Stairs](https://www.houzz.com/ideabooks/56324519/list/stairs) — 4 ideas - [Closets/Storage](https://www.houzz.com/ideabooks/50851865/list/closets-storage) — 10 ideas - [Fireplace ideas](https://www.houzz.com/ideabooks/50851569/list/fireplace-ideas) — 14 ideas - [Living rooms/family rooms](https://www.houzz.com/ideabooks/60500866/list/living-rooms-family-rooms) — 2 ideas - [Kitchenettes/Entertaining Spaces](https://www.houzz.com/ideabooks/53532581/list/kitchenettes-entertaining-spaces) — 2 ideas - [Bedrooms](https://www.houzz.com/ideabooks/53532804/list/bedrooms) — 1 idea - [Kids spaces](https://www.houzz.com/ideabooks/50851657/list/kids-spaces) — 10 ideas - [Nooks](https://www.houzz.com/ideabooks/53532556/list/nooks) — 2 ideas [See all 13 ideabooks](https://www.houzz.com/ideabooks/users/ddirection) ## Community Q&A **Q: What size are the pulls on the cabinets? Love the bathroom!** *(in Photo Questions)* A: We're glad we were able to help! Good luck with your project! **Q: Kitchen layout** *(in Photo Questions)* Can you tell me the dimensions of this kitchen? A: Lori Silvis, This kitchen is approximately 19'(window wall) x 12' (refrigerator wall) **Q: Bar stools** *(in Photo Questions)* Can you please tell me where the bar stools are from? Thank you! A: Good morning Terri, Unfortunately, the homeowners purchased these stools on their own, so I am not able to tell you where they are from. Have a great day! **Q: Wall color** *(in Photo Questions)* Can you share the wall color and brand? Thanks! A: Gingerlo - I am so sorry we are only seeing this question now! I feel terrible! There are actually 2 wall paint colors used here: -The wall on the left hand side with the window and door and the wall straight ahead with the window are: Kelly Moore brand, color Big Daddy Blue 5811-3 -The wall on the right hand side of the picture is: Kelly Moore brand, color Chance of Showers 5809 Again, I apologize for the very slow response! -Callie, Design Direction **Q: Window** *(in Photo Questions)* Can you please tell me what you did to the window to create privacy in shower? What about at night? Thank you. Beautiful room! A: Thank you for your question aandlbrantley2013! The "window" is comprised of glass block, so it already distorts views for privacy. The homeowners liked the idea of leaving it untreated because of this. Unless you're pressed right up against it, it's really hard to see out of, which would be how it would be looking in. At night, light from inside the bathroom would be visible, but views in would be similar to during the day. This was a great question - thank you! **Q: floor** *(in Photo Questions)* Can you tell me what the floor is and color? A: I'm so sorry, trsitarz! I'm just seeing your question now. This floor is a Dura Ceramic Dimensions product by Congoleum, and the style/color is Architecture Turret Gray. They chose to grout their flooring and that color is Gray. Again, I'm so sorry for the late response! --- *Source: Houzz professional profile. Reflects the profile as of 2026-08-14.*