---
title: "Upscale Construction — General Contractors | Houzz"
canonical_html_url: https://www.houzz.com/professionals/general-contractors/upscale-construction-pfvwus-pf~1291969077
markdown_url: https://www.houzz.com/md/professionals/pf~1291969077.md
entity_type: LocalBusiness
business_name: "Upscale Construction"
category: ["General Contractors"]
image: https://st.hzcdn.com/fimgs/f843515c0ed8075f_7338-w400-h400-b0-p0--.jpg
address: "2151 Union Street, Suite 1, San Francisco, California 94123, United States"
latitude: 37.7999
longitude: -122.4342
phone: "(415) 563-7550"
website: http://www.upscaleconstruction.com
rating: 5
review_count: 5
best_of_houzz_awards: 4
followers: 434
last_updated: 2026-08-13
---

# Upscale Construction

Original Houzz profile: [Upscale Construction](https://www.houzz.com/professionals/general-contractors/upscale-construction-pfvwus-pf~1291969077)

## Professional summary

- **Primary category:** General Contractors
- **Location:** San Francisco, CA
- **Serves:** San Francisco
- **Houzz rating:** 5.0 out of 5 (5 reviews)
- **Best of Houzz:** 4 awards (2014–2021), for Design, Service.

## About

### Houzz Badges

- Houzz Influencer
- Recommended on Houzz
- 100,000 Ideabook Saves

We are a company whose work ethic is firmly rooted in the rigor of our training as skilled craftsmen. Our close-knit work culture is informed by our backgrounds, which are as varied as the projects that we love to build. We care deeply about what we do at Upscale and base our network of relationships on a respect we know must be earned.

Throughout both design development and construction, we commit ourselves to the complete execution of the architect's intent and our client's wishes. And we extend to each project we build—regardless of size—the senior management service of a larger company with the competitive cost and personal accountability of a smaller builder.

### Services Provided

- Home Remodeling
- Kitchen Remodeling
- Project Management
- House Framing

### Areas Served

- San Francisco

### Typical Job Cost

$1 million - 10 million

## Business Details

| Field | Value |
| --- | --- |
| Business Name | Upscale Construction |
| Address | 2151 Union Street, Suite 1, San Francisco, California 94123, United States |
| Phone | (415) 563-7550 |
| Website | http://www.upscaleconstruction.com |
| License Number | 707506 |
| Followers on Houzz | 434 |

## Contact

- **Houzz profile:** [Upscale Construction](https://www.houzz.com/professionals/general-contractors/upscale-construction-pfvwus-pf~1291969077)
- **Website:** http://www.upscaleconstruction.com
- **Phone:** (415) 563-7550

## Credentials

- **Best of Houzz:** 4 awards (2014–2021), for Design, Service.

## Reviews

**Overall rating: 5.0 out of 5 — 5 reviews**

### All 5 reviews

**★★★★★ — Margaret Ash Design, July 2019**

> I have worked on several projects as the interior designer in tandem with Upscale Construction from partial remodels to full scale overhauls. Their attention to detail and upfront approach to cost, scope, and timeline sets them apart from the rest. Their entire team is professional and a joy to work with.

**★★★★★ — Feldman Architecture, Inc., July 2018**

> Over the past few years we’ve completed close to a half dozen projects with Upscale.  They have large crews and bring a fairly unique ability to self-perform a lot of the work on a project if it adds value and works with the schedule.  This is a builder with a very mature back office and management systems, which can support projects to keep things on budget and on schedule.  They are great collaborators, and have the experience to stay ahead of problems before they happen.   Their teams have an eye for detail, and take pride in delivering a beautiful product.  We would highly recommend this builder.

**★★★★★ — Dina To, Oct. 2016**

> Upscale Construction was our contractor for a major house remodel in San Francisco, which included excavating below our house to create a basement floor, expanding the overall footprint of each of the 3 floors and all the attending work to ensure structural soundness,  code compliance, and design achievement . They touched every single room in the house. Their incredible attention to detail, budget sensitivity and honesty, timelines and workmanship are outstanding and we couldn't be happier with the result. Their crew is hard-working and diligent and they make sure the end result is the house you envisioned, if not better. What's more, they are professional in ways that do not show up in the house, but are significant -- for instance, providing regular communication to adjacent neighbors (to ensure continued good relations) and maintaining a clean and safe site for your neighbors.

**★★★★★ — Arterra Landscape Architects, Dec. 2014**

> Arterra has been working with Upscale on a high end residential project in Healdsburg.
> Their attention to detail, communication with the design team and problem solving has been top notch.
> Our designs have been in good hands and we look forward to working with them on future projects.

**★★★★★ — coopster21, July 2014**

> Upscale, with the help from an excellent designer - Navarra Design, redesigned our guest bedroom and bath. This included new hardwood floors, custom cabinets, recessed lighting, built in bookshelves, new plumbing/fixtures and ceramic/glass tile and stone laying. The project was completed in a timely fashion and their communication was second to none. Would highly recommend Brad and the crew to anyone!

## Selected projects

- [Sea Cliff Residence](https://www.houzz.com/hznb/projects/sea-cliff-residence-pj-vj~2875690)
  - Location: San Francisco, CA
  - Photos: 17
  - Description: Interior items by Angus McCaffery Interior Design Design by Butler Armsden Architects Photography by Patrik Argast
- [SoMa Loft](https://www.houzz.com/hznb/projects/soma-loft-pj-vj~2871414)
  - Location: San Francisco, CA
  - Photos: 17
  - Description: StudioVARA Architecture Bruce Damonte Photography
- [Kenwood Residence](https://www.houzz.com/hznb/projects/kenwood-residence-pj-vj~2826124)
  - Location: Glen Ellen, CA
  - Photos: 22
- [Presidio Heights Residence](https://www.houzz.com/hznb/projects/presidio-heights-residence-pj-vj~126915)
  - Location: Not specified
  - Photos: 11
- [Spruce Street Remodel, Presidio Heights, San Francisco](https://www.houzz.com/hznb/projects/spruce-street-remodel-presidio-heights-san-francisco-pj-vj~20774)
  - Location: San Francisco, CA
  - Photos: 14
  - Description: Merging traditional and contemporary design effortlessly can be a daunting architectural challenge; this Presidio Heights residence became a highly successful melding of the two aesthetics.The Living Room, contemporary Kitchen and configuration of the Master Bedroom represent hallmarks of the overall design, as well as the five remodeled Bathrooms. Structural rework and seismic upgrades helped transform and supplement the bones of the house.
- [Pacific Residence](https://www.houzz.com/hznb/projects/pacific-residence-pj-vj~125304)
  - Location: Not specified
  - Photos: 10
- [Clarendon Heights Residence](https://www.houzz.com/hznb/projects/clarendon-heights-residence-pj-vj~350198)
  - Location: Not specified
  - Photos: 15
- [Jackson Street, Pacific Heights, San Francisco](https://www.houzz.com/hznb/projects/jackson-street-pacific-heights-san-francisco-pj-vj~20775)
  - Location: San Francisco, CA
  - Photos: 6
  - Description: This Presidio Heights English Tudor is characterized by its classic details. Upscale Construction worked with the architect and interior designer to recreate and replicate existing finishes, while updating this beautiful, traditional home. The project included a full remodel of Kitchen, Butler's Pantry, Dining Room, Family Room, Master Bathroom, Dressing Room, and partial remodel of the Living Room and Master Bedroom. Additionally, there was a full Basement remodel including a Game Room and the…
- [Evergreen Drive, Kent Woodlands, Kentfield, California](https://www.houzz.com/hznb/projects/evergreen-drive-kent-woodlands-kentfield-california-pj-vj~20772)
  - Location: Kentfield, CA
  - Photos: 13
  - Description: This Marin County project was constructed on a fast-track schedule. Design decisions and construction had to occur jointly in order to maintain aggressive critical-path deadlines. In order to ensure milestones were met, subcontractors, deliveries, and inspections were closely managed with clear communications between architect, designer, owner, and contractor.
- [West Dry Creek Residence](https://www.houzz.com/hznb/projects/west-dry-creek-residence-pj-vj~1119549)
  - Location: Healdsburg, CA
  - Photos: 29
  - Description: For their weekend house in Healdsburg, CA, our clients wanted a minimal, contemporary design that integrated natural elements for warmth and had limited color. Exterior finishes were chosen to blend in and enhance the landscape, rather than compete with it. The interior combines concrete, stainless and blackened steel, bronze, cedar and walnut against bright white gallery-style walls. We worked closely with the architects in selecting all materials, finishes and plumbing fixtures and accented th…

[See all 10 projects](https://www.houzz.com/professionals/general-contractors/upscale-construction-pfvwus-pf~1291969077)

## Community Q&A

**Q: Can you tell me where this vanity is from, or was it custom?** *(in Photo Questions)*

A: This was a custom vanity, built by Creative Cabinets.

**Q: Cabinetry style** *(in Photo Questions)*

Are these frameless cabinets? I love the style.

A: Yes they are frameless with full overlay doors.

**Q: Can you tell me the wood used on the cabinets** *(in Photo Questions)*

Wood cabinets and wood type.

A: I don't recall but here's the guy that built them - www.visiteby.com

**Q: Can you tell me which faucets you used here?** *(in Photo Questions)*

I prefer these to the Kohler Cannock.

A: They were custom modified spouts to a standard fixture.

**Q: Can you tell me the manufacturer of the Cabinets?** *(in Photo Questions)*

A: Hi - They are custom cabinets - www.visiteby.com

**Q: What kind of plaster was used on the walls please?** *(in Photo Questions)*

A: Interior walls - were Venetian plaster over GWB

---

*Source: Houzz professional profile. Reflects the profile as of 2026-08-13.*