--- title: "Swim-Mor Pools — Swimming Pool Builders | Houzz" canonical_html_url: https://www.houzz.com/professionals/swimming-pool-builders/swim-mor-pools-pfvwus-pf~1351079583 markdown_url: https://www.houzz.com/md/professionals/pf~1351079583.md entity_type: LocalBusiness business_name: "Swim-Mor Pools" category: ["Swimming Pool Builders"] image: https://st.hzcdn.com/fimgs/1173f76c017a9a00_8395-w400-h400-b1-p10--.jpg address: "514 D Route 33, Millstone Township, New Jersey 08535, United States" latitude: 40.215 longitude: -74.4404 phone: "(732) 446-2211" website: https://swimmorpoolsdesign.houzz.com rating: 3.7 review_count: 7 followers: 49 last_updated: 2026-09-14 --- # Swim-Mor Pools Original Houzz profile: [Swim-Mor Pools](https://www.houzz.com/professionals/swimming-pool-builders/swim-mor-pools-pfvwus-pf~1351079583) ## Professional summary - **Primary category:** Swimming Pool Builders - **Location:** Millstone Township, NJ - **Serves:** Egg Harbor Township, Atlantic City, Pleasantville, Ocean City, Somers Point, Ventnor City, Smithville, Absecon, Northfield, Pomona, Brigantine, Linwood, Mays Landing, Margate City, Marmora, Cologne, Longport, Oceanville, Leeds Point, Burlington County, Camden County, Glouester County - **Houzz rating:** 3.7 out of 5 (7 reviews) ## About ### Houzz Badges - 250 Ideabook Saves Swim-Mor Pools and Spas is a family owned and operated company started in 1967. We specialize in new concrete (gunite) pool construction as well as existing pool renovations and modernizations. We have 3 retail and sales locations covering all of Southern and Central New Jersey as well as New Castle County Delaware. Swim-Mor Pools specializes in custom in-pool spas designs in addition to our various pool options. Besides being a nice place to cool off, a spa with a colorful backsplash or water feature can add much-needed visual interest to your yard. ### Services Provided - Swimming Pool Construction - Swimming Pool Design - Pool Deck Design & Construction - Pool Lighting Installation - Pool Remodeling ### Areas Served - Egg Harbor Township - Atlantic City - Pleasantville - Ocean City - Somers Point - Ventnor City - Smithville - Absecon - Northfield - Pomona - Brigantine - Linwood - Mays Landing - Margate City - Marmora - Cologne - Longport - Oceanville - Leeds Point - Burlington County - Camden County - Glouester County ## Business Details | Field | Value | | --- | --- | | Business Name | Swim-Mor Pools | | Address | 514 D Route 33, Millstone Township, New Jersey 08535, United States | | Phone | (732) 446-2211 | | Website | https://swimmorpoolsdesign.houzz.com | | Followers on Houzz | 49 | **Social profiles:** - Facebook — https://www.facebook.com/swimmor - X (Twitter) — https://twitter.com/Swimmorp1 - Blog — www.swimmor.com ## Contact - **Houzz profile:** [Swim-Mor Pools](https://www.houzz.com/professionals/swimming-pool-builders/swim-mor-pools-pfvwus-pf~1351079583) - **Website:** https://swimmorpoolsdesign.houzz.com - **Phone:** (732) 446-2211 ## Credentials **Certifications & Awards** - Best of South Jersey 2015, 2016, 2017, 2018, 2019 **Affiliations** - [Pool & Hot Tub Alliance](https://www.houzz.com/professionals/schools-and-organizations/pool-and-hot-tub-alliance-pfvwus-pf~881802885) ## Reviews **Overall rating: 3.7 out of 5 — 7 reviews** *Aspect averages:* - Work Quality: 50.0 - Communication: 50.0 - Value: 50.0 ### All 7 reviews **★★★★★ — debyetka, Sept. 2025** > My pool renovation was complete July 2025. I replaced the plaster, tile, coping on my 30 year old pool. I picked out the materials I’d use in the showroom. Matt helped and always got back to meet with any concerns. Everything was done in time for summer and I am very happy with how it came out. It looks like a brand new pool. I had a recent concern with thinking I had a leak and a service man , Mike, was sent out. He listened and assured me that it was most likely the dry spell and cold nights that caused so much evaporation. He also was very knowledgeable about other things as well. He gave me quite a few pointers about pool care . I was so impressed with this young man’s knowledge and politeness. He took alot of time to explain things. Swim Mor is a great company. I wouldn’t hesitate to recommend them! Thank you Swim Mor! **★★★★★ — HU-962923272, March 2024** > Swim mor pools designed, and built our pool in September 2021. The staff/crew were amazing and professional. We also have them take care of our weekly maintenance throughout the season of our dream pool and have been 100% satisfied. A special thank you to the service manager Julio (Sensitive Information Hidden) for top notch service and professionalism. **★ — final1, May 2023** > Use your money with another company, don’t repeat our mistake. We had our pool renovation project with Swim-Mor in fall of 2022. Sharing some result of horrible re-plastering work - uneven edges of the steps and the shoddy tile work at the edge of the steps. Also sharing how blue stone replacement was done on the existing waterfall feature - not covering the structure. There are other issues as well. **★★★★★ — HU-739706734, May 2021** > Had my pool for 10+ years and holding up very well. Pam at the Englishtown office is great. Provides great service and very caters to the needs of customers. Ron Romeo **★ — Lenny Piven, May 2019** > Chis will be super nice and responsive before you sign the contract and pay main amount.... They will be in super rush to schedule excavation, cause that's when you paying 50% of the contract and then in super rush with gunite shell, that's when you paying another 45% of the amount. As soon as they got 95% of the of the contract, they are not in rush and it will take forever! They guarantee to finish everything in 45 days and you have contract with guarantee for 45 days, but it's just a promise... We have pool construction started March 8, today is May 28 and they are not even close to finish it. We have this mess for almost 3 months and no one really care, they got your money... > Ooh, and it's actually smaller then supposed to be. We extended size for 100sq ft and they charged extra $1,700. Now pool is 18ft wide instead of 19ft. When I emailed Chris about it, he said about reasonable tolerance... Seriously? > Look for some other company. Don't waste your money, nerves and time! **★★★★★ — Helen Plias, Jan. 2018** > They built our pool. they did a great job and very professional.We are very happy with our pool and their work. **★★★★ — avery923, July 2014** > Had swimmor install an in ground pool and they did a terrific job. Pool is beautiful and we have gotten nothing but compliments from friends and family. ## Selected projects - [Natural Freeform Pools](https://www.houzz.com/hznb/projects/natural-freeform-pools-pj-vj~916671) - Location: Not specified - Photos: 58 - [Geometric Pools](https://www.houzz.com/hznb/projects/geometric-pools-pj-vj~929066) - Location: Not specified - Photos: 32 - [Pool Options](https://www.houzz.com/hznb/projects/pool-options-pj-vj~929126) - Location: Not specified - Photos: 62 - [Private Residential - Cherry Hill, NJ](https://www.houzz.com/hznb/projects/private-residential-cherry-hill-nj-pj-vj~929159) - Location: Cherry Hill, NJ - Photos: 4 - [Private Residential - Edison, NJ](https://www.houzz.com/hznb/projects/private-residential-edison-nj-pj-vj~929234) - Location: Edison, NJ - Photos: 4 - [Private Residential - Freehold, NJ](https://www.houzz.com/hznb/projects/private-residential-freehold-nj-pj-vj~929489) - Location: Freehold, NJ - Photos: 6 - [Private Residential - Avalon, NJ](https://www.houzz.com/hznb/projects/private-residential-avalon-nj-pj-vj~929565) - Location: Avalon, NJ - Photos: 3 - [Private Residential - Millstone, NJ](https://www.houzz.com/hznb/projects/private-residential-millstone-nj-pj-vj~929587) - Location: Millstone, NJ - Photos: 6 [See all 8 projects](https://www.houzz.com/professionals/swimming-pool-builders/swim-mor-pools-pfvwus-pf~1351079583) --- *Source: Houzz professional profile. Reflects the profile as of 2026-09-14.*