---
title: "DNA Design Group — Interior Designers & Decorators | Houzz"
canonical_html_url: https://www.houzz.com/professionals/interior-designers-and-decorators/dna-design-group-pfvwus-pf~1351381599
markdown_url: https://www.houzz.com/md/professionals/pf~1351381599.md
entity_type: LocalBusiness
business_name: "DNA Design Group"
category: ["Interior Designers & Decorators"]
image: https://st.hzcdn.com/fimgs/4853d852059c3c7c_6549-w400-h400-b0-p0--.jpg
address: "By Appointment Only, 1039 Silverado Street, La Jolla, California 92037, United States"
latitude: 32.8455
longitude: -117.2521
phone: "(619) 235-6882"
website: https://dnadesigngroup.com/
rating: 5
review_count: 21
best_of_houzz_awards: 5
followers: 46
last_updated: 2026-08-24
---

# DNA Design Group

Original Houzz profile: [DNA Design Group](https://www.houzz.com/professionals/interior-designers-and-decorators/dna-design-group-pfvwus-pf~1351381599)

## Professional summary

- **Primary category:** Interior Designers & Decorators
- **Location:** La Jolla, CA
- **Serves:** Los Angeles, San Diego, University City, Chula Vista, Carlsbad, Santa Monica, Newport Beach, Encinitas, National City, Poway, Point Loma San Diego, Palm Springs, La Jolla, Dana Point, Ocean Beach San Diego, Laguna Beach, Coronado, Solana Beach, Big Bear City, Joshua Tree, Big Bear Lake, Del Mar, Rancho Santa Fe, Del Mar Heights San Diego, Hill Crest San Diego, Logan Heights San Diego, Mission Hills San Diego, Mission Valley San Diego, Pacific Beach, Tierrasanta San Diego
- **Houzz rating:** 5.0 out of 5 (21 reviews)
- **Best of Houzz:** 5 awards (2019–2026), for Service.

## About

### Houzz Badges

- Star Houzzer
- Recommended on Houzz
- 1,000 Ideabook Saves
- Best of Houzz winner
- High-end
- 20 years in business

Founded by Danish architect Jesper Pedersen, DNA Design Group is a full-service architecture and interior design studio based in La Jolla, California. The firm specializes in modern residential architecture, mid-century renovations, new builds, interior design, luxury remodels, and integrated interiors shaped by Scandinavian design principles.

DNA Design Group approaches architecture, interiors, cabinetry, and furnishings as one cohesive experience, creating homes that feel timeless, functional, and deeply connected to their environment. The studio’s work emphasizes natural light, wellness, craftsmanship, and contemporary European design.

By appointment only.

### Services Provided

- Interior Design
- Kitchen Design
- Custom Cabinets
- Custom Kitchen Cabinets
- Design Consultation
- Floor Plans
- Project Management
- House Plans
- Closet Design
- 3D Rendering
- Custom Walk-in Closets
- Kitchen Remodeling
- Bathroom Remodeling
- Home Remodeling
- Architectural Design
- Architectural Drawings
- Building Design
- Custom Home
- Custom Homes
- Design & Build
- European Cabinetry
- Italian Cabinetry
- Mid-century Home Design
- Mid-century Home Renovation
- Modern European Design
- New Home Construction

### Areas Served

- Los Angeles
- San Diego
- University City
- Chula Vista
- Carlsbad
- Santa Monica
- Newport Beach
- Encinitas
- National City
- Poway
- Point Loma San Diego
- Palm Springs
- La Jolla
- Dana Point
- Ocean Beach San Diego
- Laguna Beach
- Coronado
- Solana Beach
- Big Bear City
- Joshua Tree
- Big Bear Lake
- Del Mar
- Rancho Santa Fe
- Del Mar Heights San Diego
- Hill Crest San Diego
- Logan Heights San Diego
- Mission Hills San Diego
- Mission Valley San Diego
- Pacific Beach
- Tierrasanta San Diego

### Typical Job Cost

$1 million - 30 million

$1 million - 30 million

## Business Details

| Field | Value |
| --- | --- |
| Business Name | DNA Design Group |
| Address | By Appointment Only, 1039 Silverado Street, La Jolla, California 92037, United States |
| Phone | (619) 235-6882 |
| Website | https://dnadesigngroup.com/ |
| Followers on Houzz | 46 |

## Contact

- **Houzz profile:** [DNA Design Group](https://www.houzz.com/professionals/interior-designers-and-decorators/dna-design-group-pfvwus-pf~1351381599)
- **Website:** https://dnadesigngroup.com/
- **Phone:** (619) 235-6882

## Credentials

- **Best of Houzz:** 5 awards (2019–2026), for Service.

## Reviews

**Overall rating: 5.0 out of 5 — 21 reviews**

*Aspect averages:*
- Work Quality: 50.0
- Communication: 50.0
- Value: 44.0

### Reviews

**★★★★★ — Pura Munoz-Canoves, Dec. 2025**

> Working with Jesper Pedersen of DNA Design Group for the renovation of my condo has been an absolute pleasure.
>
> Jesper and his collaborators are incredibly creative and very detail-oriented professionals. Jesper perfectly grasped the idea of what I wanted for my condo. He provided options and computer-generated images, so I could clearly understand the plans, budgets and everything else I needed. This made me feel completely at ease throughout the entire renovation process. As a result, despite my condo is small, it has new, harmonious, bright and functional spaces. And in every space, you can perceive the impeccable design and care for details that reflect Jesper’s Danish background. Finally, I will add that Jesper did not include anything superfluous or unneeded, keeping alive the mantra of "less is more”, which I love. Thank you, Jesper, for your wonderful work.

**Comment from DNA Design Group:**

> Thank you Pura! I'm glad you are so happy. Your home is beautiful. Thank you for trusting us with your complete remodel.

**★★★★★ — Peter, Nov. 2025**

> Jesper and the team have done a fantastic job helping us design and build our perfect mountain getaway in Big Bear. Always available, totally unflappable and super enthusiastic. I would't hesitate to recommend DNA Design to anyone that wants to realize their dream of a house that's been designed just for them!

**Comment from DNA Design Group:**

> Thank you so much for the review Peter. I have had so much fun working with you. I can't wait for the next one!

**★★★★★ — Nora Stern, Sept. 2024**

> Jesper goes above and beyond from his role as an architect/designer. First off, he has an impeccable taste. Our kitchen not only looks amazing now, also it is super functional. He thought of everything, down to the simplest detail. And what amazes me even more, is that he treated us as if we were his only customers, always responsive and in a timely manner. If you are looking to remodel or to start a new project, look no further, Jesper is your go-to person, he is a true gem!!

**Comment from DNA Design Group:**

> Thank you Nora, I really enjoyed working with you both as well!

**★★★★★ — HU-100637795, Sept. 2024**

> We had the utmost positive experience working with Jesper and DNA Design Team. They listened, provided exceptional work and communication and as a result we have a beautiful home to show for it. Jesper is a mastermind of space and flow. We would love the opportunity to work with DNA again and again. (and hope we do!).

**Comment from DNA Design Group:**

> Thank you, it was such a pleasure working with you both!

**★★★★★ — HU-38782534089, Oct. 2022**

> Jesper is a wonderful designer, with impeccable taste.  Over the past 3 years, we’ve worked with him on numerous projects throughout our property, both large and small.  Everything from comprehensive design and oversight of kitchen and bathroom renovations, to consulting on paint/tile/furniture selections, to outdoor hardscaping even.   While his usual aesthetic is European modern, he’s done a fantastic job of adapting his vision to suit our more “rustic” modern home, to great effect.  We’re incredibly pleased with the results.  Jesper is warm, friendly, responsive, and very down-to-earth.  He’s accommodating but also knows when to stick to his instincts!  And he always finds solutions when unexpected challenges inevitably arise during the course of a project.  We highly recommend him.

**★★★★★ — Coltov, Feb. 2021**

> I rarely write reviews, but I feel that I really needed to write one this time.
> DNA has completely re-designed our personal residence 12 years ago. They did such a great job and were so attentive to our ideas, to what was important to us, and the ergonomics of the complex space an managed to design a beautiful and timeless modern home that we have been enjoying ever since.
> The communications was always very straight forward, and considering the caliber of design, the fees were very reasonable.
> Because of that great previous experience, we recently had DNA re-design a very modern 4,000 Ocean view house that came out truly amazing and most of all on budget!
> I would definitely recommend DNA

**★★★★★ — Jerry Sheldon, Sept. 2020**

> Working with Jesper Pedersen of dnadesigngroup has been a pleasure. As both an architect and designer, Jesper has a keen sense of balance , scope and proportion. He considers your desires and goals ,including budgetary constraints, and listens well before presenting options. He is excellent at presenting an overall view that is color coordinated, balanced and beautifully designed. His staff is very good at researching product and prices and obtaining necessary permits and approvals. He is always available and responds quickly to questions and requests. We highly recommend Jesper and his firm.

**★★★★★ — HU-774484777, March 2020**

> Jesper and his team did a great job remodelling our home. We trustee him and that trust was repaid in full. Can 100% recommend.

**★★★★★ — Michelangelo Enterprises, Dec. 2019**

> Extremely talented Designer & Architect. We always look forward to working with Jesper. His beautiful projects are often featured in magazines. If you're looking for beautiful, quality work, I highly recommend Jesper / DNA Design Group.

**★★★★★ — martinepstein, Dec. 2018**

> It has been a absolute sincere pleasure to associate Tazz Lighting, Inc with DNA Design Group.
> We cannot praise Jesper enough. They are a truly professional team that is always dedicated, competent and experienced.
> There practice remains at the forefront of design by exploring new forms, pushing the boundaries and evolving with technology, without compromising on the authenticity of the design, aesthetics, materials and originality.
> Whenever we work on projects together we enjoy the whole experience and would highly recommend them.

**★★★★★ — Mary Karlan, Dec. 2018**

> I have done numerous renovations in Palm Beach, Fl, Greenwich, CT, Martha’s Vineyard, MA, and La Jolla, CA.  Without a doubt, my kitchen renovation with DNA Design Group was the smoothest, and most professional experience I have ever had.  Through blind faith, I hired DNA Design Group to do a total kitchen design and renovation project in California while I was living full time on the East Coast.  Jesper and Millene handled the whole project with absolute precision in design, material quality, as well as cost estimation.  Every deadline was met exactly as outlined.  The only “surprise” in the project was when I arrived in California to find an absolutely gorgeous kitchen that far exceeded my expectations!

**★★★★★ — Amit Singh, Nov. 2018**

> Jesper Pedersen is amazing.  He is one of a kind here in San Diego as no one else matches his Danish design experience and architectural education.  I had the pleasure of working with Jesper on renovating my 1600 sq ft 3 br/3ba condo in downtown San Diego and my mid-century modern house in North Pacific Beach.  He took places that people literally asked me why I would even think of buying them and turning them into gorgeous, modern residences that still have a lot of warmth.  We actually held the reception for our wedding at the house.
>
> Jesper takes time to ensure that everything is 100% perfect.  Not only is his design amazing, but he is also a pleasure to work with.
>
> Amit Singh, Esq.

## Selected projects

- [Lloyd Ruocco Remodel \| Point Loma, CA](https://www.houzz.com/hznb/projects/lloyd-ruocco-remodel-point-loma-ca-pj-vj~2867625)
  - Location: San Diego, CA
  - Photos: 23
- [Nordic Retreat Custom Home  \| San Marcos, CA](https://www.houzz.com/hznb/projects/nordic-retreat-custom-home-san-marcos-ca-pj-vj~6275597)
  - Location: San Diego, CA
  - Photos: 32
- [Private Estate Remodel \| La Jolla, CA](https://www.houzz.com/hznb/projects/private-estate-remodel-la-jolla-ca-pj-vj~6893466)
  - Location: San Diego, CA
  - Photos: 25
- [La Jolla Shores Remodel \| La Jolla, CA](https://www.houzz.com/hznb/projects/la-jolla-shores-remodel-la-jolla-ca-pj-vj~7834500)
  - Location: San Diego, CA
  - Photos: 22
- [Architecture + Interior Design \| La Jolla, CA](https://www.houzz.com/hznb/projects/architecture-interior-design-la-jolla-ca-pj-vj~7860913)
  - Location: San Diego, CA
  - Photos: 3
- [Oceanfront New-Build \| Sunset Cliffs in Ocean Beach, CA](https://www.houzz.com/hznb/projects/oceanfront-new-build-sunset-cliffs-in-ocean-beach-ca-pj-vj~7524159)
  - Location: San Diego, CA
  - Photos: 3
- [Private Estate Remodel \| Rancho Santa Fe, CA](https://www.houzz.com/hznb/projects/private-estate-remodel-rancho-santa-fe-ca-pj-vj~7245225)
  - Location: Rancho Santa Fe, CA
  - Photos: 21
- [Moonlight Beach Apartments Design + Build \| Encinitas, CA](https://www.houzz.com/hznb/projects/moonlight-beach-apartments-design-build-encinitas-ca-pj-vj~6893537)
  - Location: Encinitas, CA
  - Photos: 12
- [Lakehouse Architecture + Interior Design \| Big Bear Lake, CA](https://www.houzz.com/hznb/projects/lakehouse-architecture-interior-design-big-bear-lake-ca-pj-vj~7787091)
  - Location: Big Bear Lake, CA
  - Photos: 3
- [Custom Home Remodel \| La Jolla, CA](https://www.houzz.com/hznb/projects/custom-home-remodel-la-jolla-ca-pj-vj~2867590)
  - Location: San Diego, CA
  - Photos: 7
- [Design+ Build Custom Home \| Big Bear, CA](https://www.houzz.com/hznb/projects/design-build-custom-home-big-bear-ca-pj-vj~6893401)
  - Location: Big Bear, CA
  - Photos: 3
  - Description: Scandinavian Ski Chalet
- [Custom Home \| La Jolla, CA](https://www.houzz.com/hznb/projects/custom-home-la-jolla-ca-pj-vj~7877051)
  - Location: San Diego, CA
  - Photos: 1
- [La Jolla Shores Renovation \| La Jolla, CA](https://www.houzz.com/hznb/projects/la-jolla-shores-renovation-la-jolla-ca-pj-vj~7724464)
  - Location: San Diego, CA
  - Photos: 8
- [Private Estate Remodel \| Del Mar, CA](https://www.houzz.com/hznb/projects/private-estate-remodel-del-mar-ca-pj-vj~6551289)
  - Location: Del Mar, CA
  - Photos: 11
- [Muirlands Architectural Design \|  La Jolla,  CA](https://www.houzz.com/hznb/projects/muirlands-architectural-design-la-jolla-ca-pj-vj~6894693)
  - Location: San Diego, CA
  - Photos: 5
- [Quail Gardens Interior Design New-Build \| Encinitas, CA](https://www.houzz.com/hznb/projects/quail-gardens-interior-design-new-build-encinitas-ca-pj-vj~5531563)
  - Location: Encinitas, CA
  - Photos: 13
- [Design + Build \| Joshua Tree, CA](https://www.houzz.com/hznb/projects/design-build-joshua-tree-ca-pj-vj~7038033)
  - Location: Yucca Valley, CA
  - Photos: 1
- [Sunset Cliffs Remodel \| Ocean Beach, CA](https://www.houzz.com/hznb/projects/sunset-cliffs-remodel-ocean-beach-ca-pj-vj~3018428)
  - Location: San Diego, CA
  - Photos: 27
- [Architecture + Interior Design \| La Jolla, CA](https://www.houzz.com/hznb/projects/architecture-interior-design-la-jolla-ca-pj-vj~7028426)
  - Location: San Diego, CA
  - Photos: 6
- [Aqua Vista Towers Remodel \| San Diego, CA](https://www.houzz.com/hznb/projects/aqua-vista-towers-remodel-san-diego-ca-pj-vj~2867603)
  - Location: San Diego, CA
  - Photos: 10

[See all 33 projects](https://www.houzz.com/professionals/interior-designers-and-decorators/dna-design-group-pfvwus-pf~1351381599)

## Ideabooks

- [Wish List](https://www.houzz.com/ideabooks/108276371/list/wish-list) — 1 idea

[See all 1 ideabook](https://www.houzz.com/ideabooks/users/dnadesigngroup)

## Community Q&A

**Q: wall feature is stunning** *(in Photo Questions)*

this wall feature is stunning.   what is the material and how could i source it.   thanks

A: Thank you! It's a slab of marble purchased at Tutto Marmo in San Diego, that we had sand-blasted to give it a more rustic look.

**Q: Tile Info please** *(in Photo Questions)*

Beautiful house!  Would you share the name of the tile please.
Thanks!

A: Thank you! We don't have the name of the tile but it came from Surfaces USA on Miramar Road.

**Q: I love this vanity!** *(in Photo Questions)*

This bathroom is beautiful, well done.  Could you tell me more about the vanity? (is it custom, where could I purchase, etc.)  Thanks!

A: Thank you! It is by Aster Cucine, an Italian cabinetry company.

**Q: What is the file flooring?** *(in Photo Questions)*

A: Thank you, this is same flooring from Surfaces.

**Q: Beautifully done.  What is the flooring and where can we buy it?** *(in Photo Questions)*

A: Thank you!  We purchased the flooring at Surfaces on Miramar Road. I don't remember the name; however, if you show them the picture, I'm sure they will know.

**Q: Door Manufacturer?** *(in Photo Questions)*

Do you recall the large glass door manufacturer?

A: Yes, Fleetwood Windows and Doors.

---

*Source: Houzz professional profile. Reflects the profile as of 2026-08-24.*