--- title: "Custom Finish Wood Flooring — Flooring Contractors | Houzz" canonical_html_url: https://www.houzz.com/professionals/flooring-contractors/custom-finish-wood-flooring-pfvwus-pf~1418529049 markdown_url: https://www.houzz.com/md/professionals/pf~1418529049.md entity_type: LocalBusiness business_name: "Custom Finish Wood Flooring" category: ["Flooring Contractors"] image: https://st.hzcdn.com/fimgs/7ca3071b067058b8_3324-w400-h400-b0-p0--.jpg address: "320 N. Washington St., Elkhorn, Wisconsin 53121, United States" latitude: 42.7009 longitude: -88.5462 phone: "(262) 374-5827" website: http://www.customfinishwoodflooring.com rating: 4.9 review_count: 14 followers: 15 last_updated: 2026-09-04 --- # Custom Finish Wood Flooring Original Houzz profile: [Custom Finish Wood Flooring](https://www.houzz.com/professionals/flooring-contractors/custom-finish-wood-flooring-pfvwus-pf~1418529049) ## Professional summary - **Primary category:** Flooring Contractors - **Location:** Elkhorn, WI - **Serves:** Pleasant Prairie, Whitewater, Salem, Burlington, Elkhorn, Delavan, Lake Geneva, Twin Lakes, Bristol, Union Grove, East Troy, Camp Lake, Paddock Lake, Williams Bay, Delavan Lake, Silver Lake, Como, Darien, Powers Lake, Lyons, Eagle Lake, Wilmot, New Munster, Springfield, Antioch, Honey Creek, Kansasville, Richmond, Spring Grove, Trevor, wisconsin and Illionois - **Houzz rating:** 4.9 out of 5 (14 reviews) ## About ### Houzz Badges - Star Houzzer - Recommended on Houzz - 25 Ideabook Saves Robert first started doing hardwood flooring in the summer of 1997. After many years of learning the hardwood flooring industry, Custom Finish Wood Flooring was established in 2006. Our mission is to exceed customer's expectations with their investment in high quality wood floors; to value our clients by having high quality craftsmanship and providing professional integrity. We have a passion for making people’s hardwood flooring dreams come true. Our first objective is customer satisfaction by using the best quality products, excellent reliability and professionalism. All of our installers and sand and finishers are highly experienced and knowledgeable. No job is too big. We take pride in our craftsmanship and are dedicated to making our customers happy. We strive to get you the best pricing with an exceptional result for all of our customers from northern Wisconsin to northeastern Illinois. ### Services Provided - Solid Hardwood services ### Areas Served - Pleasant Prairie - Whitewater - Salem - Burlington - Elkhorn - Delavan - Lake Geneva - Twin Lakes - Bristol - Union Grove - East Troy - Camp Lake - Paddock Lake - Williams Bay - Delavan Lake - Silver Lake - Como - Darien - Powers Lake - Lyons - Eagle Lake - Wilmot - New Munster - Springfield - Antioch - Honey Creek - Kansasville - Richmond - Spring Grove - Trevor - wisconsin and Illionois ### Typical Job Cost $10 - 120 Cost is dependent on square footage, installation requirements, wood species, staining, finishes, etc. ## Business Details | Field | Value | | --- | --- | | Business Name | Custom Finish Wood Flooring | | Address | 320 N. Washington St., Elkhorn, Wisconsin 53121, United States | | Phone | (262) 374-5827 | | Website | http://www.customfinishwoodflooring.com | | Followers on Houzz | 15 | **Social profiles:** - Facebook — https://www.facebook.com/Custom-Finish-Wood-Flooring-159577304065424/ - Blog — http://www.customfinishwoodflooring.com/ ## Offers Sale! $10 sq/ft Hand-scraped Natural Oak _5-in White or Red Oak Only. Expires 3/20_ (valid through March 2016) ## Contact - **Houzz profile:** [Custom Finish Wood Flooring](https://www.houzz.com/professionals/flooring-contractors/custom-finish-wood-flooring-pfvwus-pf~1418529049) - **Website:** http://www.customfinishwoodflooring.com - **Phone:** (262) 374-5827 ## Reviews **Overall rating: 4.9 out of 5 — 14 reviews** *Aspect averages:* - Work Quality: 50.0 - Communication: 50.0 - Value: 50.0 ### Reviews **★★★★★ — Emily Chen, July 2023** > Robert and his team came to our home in the northern suburbs of Chicago > to refinish all the hardwood on the 1st floor. No small task as the home is large. > I wasn't sure of the color I wanted but with Robert's skill in blending colors, the perfect > color was mixed. The floor is beautiful! I would not recommend anyone else except him. > He is very patient, calm, professional, a perfectionist and a very nice guy too!! > > Thank you and your team Robert! **★★★★★ — Nancy Petrowski, Sept. 2016** > Custom Finish Wood Floor installed wood floors in my lake house. The install was extremely difficult since the house was 95 years old and nothing was level. They did a great job and were very easy to work with. They also refinished about 1000 square feet of existing flooring with outstanding results. Very professional, knowledgable craftsman. **★★★★★ — Georgia J. Gehrmann, Sept. 2016** > We hired Robert to remove tile in our foyer and replace it with red oak and then refinish the wood in our kitchen, dining room and hallway. Robert was very professional with a great deal of attention to detail. Robert married the old and the new wood perfectly. He covered our cabinets and put plastic up to help contain the dust to the area under construction. He removed custom window treatments and replaced them upon completion. Robert arrived to start the project on time and completed the project just as > promised. The results are beautiful! I would hire him again without any reservations. **★★★★★ — Greg Price, Sept. 2016** > The folks at Custom Finish Wood Flooring are unbelievable to say the least. We interviewed eight contractors for our job and they were the most knowledgeable and easiest to work with. Since we were new to wood flooring and had many questions, they patiently gave us a top rate education about flooring options, installation techniques, and everything else. When the day came for the job, all the installers were pros. I like to watch the folks I hire very carefully and was so impressed with them -- the crew were all seasoned craftsmen who clearly knew their trade. Our floor had some specialized needs that I wasn't sure could be met but CFWF solved the problem -- perfectly. These folks are master craftsmen. The job was a flawless work of art and finished on time. To be honest, my wife wanted wood floors but I didn't. But since they've been in I can't even count the number of times I've complimented them to her. She always says "I told you so." And I'm not sorry to admit -- she's right! (And don't tell Robert but the price was too low for the job we got!). **★★★★ — Mike Cummings, Sept. 2016** > Team delivered as agreed. The installation portion done earlier was top notch and the subsequent finishing work on the floors was beautiful. His crew arrived and completed project as agreed. There was good clean-up and I would recommend to others and use for other work myself. **★★★★★ — HU-555841, Aug. 2016** > My wife are very satisfied with the help Rob provided us in selecting the wood and the color of the finish. Great workmanship installing the floor and attentiveness to follow-up questions . We highly recommend him. > The project deadline was met and the cost as contracted was on target. **★★★★★ — Rob Oldenburg, Aug. 2016** > I don't know anyone as passionate about flooring as Robert. But more importantly, he provides some of the best quality at the best pricing. > You can't go wrong with Custom Finish Wood Flooring. **★★★★★ — Jenn Koeune, Aug. 2016** > Custom Finish Wood Flooring Is a fantastic company to work with. My firm (Orren Pickell Building Group) has been using them for years and they always do a great job. We have used them on new construction projects as well as small refinishing projects. The clients are always satisfied with their work and Custom Finish Wood Flooring strives to be the best at what they do and the pride they take in hardwood flooring projects shows in the results of their work. They are always the first one I call! **Comment from Custom Finish Wood Flooring:** > Thank you , Jenn. It's a pleasure doing business with you. **★★★★★ — Donna Watson, Aug. 2016** > Robert refinished our wood floors a couple of years ago. They look beautiful. They completely cleaned up after the project and the customer service was excellent. The price had included the cost of repainting the baseboards as well. Outstanding service, attention to detail and quality, I would recommend highly. **Comment from Custom Finish Wood Flooring:** > Thank you, Donna. I appreciate the review and enjoyed working with you. **★★★★★ — lbmjrm, April 2016** > Robert and his team are highly professional, clean, and knowledgeable. Even after 5 years, our floors still look amazing! We continue to recommend him to our friends, family and anyone who is looking to hardwood flooring. **★★★★★ — National Hardwood Flooring & Supplies, Jan. 2016** > Robert and his crew are true craftsman. Attention to detail, quality materials are used for all his jobs. Custom Wood Floor Finish offers a floor that is a one-of- a-kind work of art, as each plank of wood is handcrafted by skilled workmen and held to the most exacting standards to create a floor that appears hundreds of years old. From rustic, historic replicas to smooth, classic floor finishes, the combinations of designs, parquets, surface profiles and wood choices are virtually endless. **★★★★★ — sailtogo, Jan. 2016** > Custom Finish Wood Flooring is our go to flooring contractor. From the beautiful flooring they installed on the entire first floor of our home to the refinishing necessary due to a flood in our kitchen the Peterson brothers and their staff have consistently done an excellent job for us. They are courteous, prompt, respectful and conscientious in all they do. We recommend them highly based upon the results of the work they performed for us. ## Selected projects - [Custom Flooring](https://www.houzz.com/hznb/projects/custom-flooring-pj-vj~1993406) - Location: Not specified - Photos: 18 - [Rustic White Oak, Natural, Handscraped With Beveled Edge](https://www.houzz.com/hznb/projects/rustic-white-oak-natural-handscraped-with-beveled-edge-pj-vj~1464173) - Location: Not specified - Photos: 7 - [Custom Borders](https://www.houzz.com/hznb/projects/custom-borders-pj-vj~1247065) - Location: Not specified - Photos: 16 - [Custom Flooring - Lake Geneva Home](https://www.houzz.com/hznb/projects/custom-flooring-lake-geneva-home-pj-vj~1463566) - Location: Not specified - Photos: 10 - [Hand-Scraped Hickory](https://www.houzz.com/hznb/projects/hand-scraped-hickory-pj-vj~1463572) - Location: Not specified - Photos: 1 - [Hand Scraped White Oak](https://www.houzz.com/hznb/projects/hand-scraped-white-oak-pj-vj~1464182) - Location: Not specified - Photos: 29 - [Refinishing](https://www.houzz.com/hznb/projects/refinishing-pj-vj~1998013) - Location: Not specified - Photos: 6 - [Whitewater Lake Home](https://www.houzz.com/hznb/projects/whitewater-lake-home-pj-vj~1993416) - Location: Not specified - Photos: 6 - [White Oak](https://www.houzz.com/hznb/projects/white-oak-pj-vj~1464192) - Location: Not specified - Photos: 47 - [Walnut Flooring](https://www.houzz.com/hznb/projects/walnut-flooring-pj-vj~1464160) - Location: Not specified - Photos: 12 - [Stained Maple](https://www.houzz.com/hznb/projects/stained-maple-pj-vj~1464164) - Location: Not specified - Photos: 4 - [White Oak Rift and Quartered](https://www.houzz.com/hznb/projects/white-oak-rift-and-quartered-pj-vj~1464187) - Location: Not specified - Photos: 10 - [Wide Plank, handscraped](https://www.houzz.com/hznb/projects/wide-plank-handscraped-pj-vj~1247055) - Location: Not specified - Photos: 5 - [Showroom](https://www.houzz.com/hznb/projects/showroom-pj-vj~1464167) - Location: Not specified - Photos: 3 - [Brazilian Cherry and Maple with Medallion inlay](https://www.houzz.com/hznb/projects/brazilian-cherry-and-maple-with-medallion-inlay-pj-vj~826194) - Location: Not specified - Photos: 5 - Description: Work by: Custom Finish Wood Flooring Wood: 3 1/4" Brazilian Cherry w 3/4" Maple and Nautical inlay. Color: Natural - [5" Rift & Quarter White Oak](https://www.houzz.com/hznb/projects/5-rift-and-quarter-white-oak-pj-vj~789627) - Location: Not specified - Photos: 10 - Description: Work by: Custom Finish Wood Flooring Wood: 5" White Oak Rift & Quarter Color: Jacobean - [Custom Hand Scraped](https://www.houzz.com/hznb/projects/custom-hand-scraped-pj-vj~1995814) - Location: Not specified - Photos: 19 - Description: Custom Hand scraped wood floors- you pick the species, width & color. - [Outdoor](https://www.houzz.com/hznb/projects/outdoor-pj-vj~2545270) - Location: Not specified - Photos: 21 - [Fireplaces](https://www.houzz.com/hznb/projects/fireplaces-pj-vj~2545240) - Location: Not specified - Photos: 12 - [4" \#1 common, Hickory, Natural](https://www.houzz.com/hznb/projects/4-1-common-hickory-natural-pj-vj~2483645) - Location: Genoa City, WI - Photos: 10 [See all 21 projects](https://www.houzz.com/professionals/flooring-contractors/custom-finish-wood-flooring-pfvwus-pf~1418529049) --- *Source: Houzz professional profile. Reflects the profile as of 2026-09-04.*