--- title: "Inside Story — Interior Designers & Decorators | Houzz" canonical_html_url: https://www.houzz.com/professionals/interior-designers-and-decorators/inside-story-pfvwus-pf~1451269544 markdown_url: https://www.houzz.com/md/professionals/pf~1451269544.md entity_type: LocalBusiness business_name: "Inside Story" category: ["Interior Designers & Decorators"] image: https://st.hzcdn.com/fimgs/fce38d490fe0bc55_9173-w400-h400-b0-p0--.jpg address: "1480 Broadway, San Diego, California 92101, United States" latitude: 32.7185 longitude: -117.1593 phone: "(858) 610-0624" website: http://www.insidestoryonline.com rating: 5 review_count: 13 best_of_houzz_awards: 3 followers: 94 last_updated: 2026-09-03 --- # Inside Story Original Houzz profile: [Inside Story](https://www.houzz.com/professionals/interior-designers-and-decorators/inside-story-pfvwus-pf~1451269544) ## Professional summary - **Primary category:** Interior Designers & Decorators - **Location:** San Diego, CA - **Serves:** San Diego - **Houzz rating:** 5.0 out of 5 (13 reviews) - **Best of Houzz:** 3 awards (2013–2019), for Service. ## About ### Houzz Badges - Star Houzzer - Houzz Influencer - Recommended on Houzz - 1,000 Ideabook Saves Interior Design Studio ### Services Provided - Interior Design - Kitchen Design - Bathroom Design - Living Room Design - Bedroom Design - Color Consulting - Space Planning - Furniture Selection - Dining Room Design - Custom Cabinets - Custom Kitchen Cabinets - Lighting Design - Home Office Design & Construction - Custom Built-ins - Entry Design - Floor Plans - Playroom Design - Custom Furniture - Custom Bathroom Vanities - Laundry Room Design - Mudroom Design - Nursery Design - Custom Blinds & Shades - Custom Home Bars - Art Selection - Custom Bookcases - Custom Entertainment Centers - Custom Rugs - Custom Fireplace Mantels - Custom Shelving - Custom Murphy Beds ### Areas Served - San Diego ## Business Details | Field | Value | | --- | --- | | Business Name | Inside Story | | Address | 1480 Broadway, San Diego, California 92101, United States | | Phone | (858) 610-0624 | | Website | http://www.insidestoryonline.com | | Followers on Houzz | 94 | ## Contact - **Houzz profile:** [Inside Story](https://www.houzz.com/professionals/interior-designers-and-decorators/inside-story-pfvwus-pf~1451269544) - **Website:** http://www.insidestoryonline.com - **Phone:** (858) 610-0624 ## Credentials - **Best of Houzz:** 3 awards (2013–2019), for Service. ## Reviews **Overall rating: 5.0 out of 5 — 13 reviews** ### Reviews **★★★★★ — damienhesler, Oct. 2018** > When I was considering an interior designer I was hesitant because I felt I could do it on my own. I started looking at items for my condo, and quickly realized it would time consuming plus I wasn’t sure my vision would turn out the way I wanted to. I interviewed multiple designers, and ended up choosing Inside Story. Sy was a consistent professional, and has a great eye for design. I gave him an overall of the feel I wanted, and he went with it to pick out perfect items. I am very pleased how my condo turned out, and would highly recommend Sy. **★★★★★ — Stacey Leland, Nov. 2013** > Sy's talent for design helped me bring my vision to life. He has a fascinating ability to bring balance and beauty to a space while maintaing function and staying within budget. Because of him I now have the kitchen of my dreams! **★★★★★ — tracyh17, Nov. 2013** > Sy Iverson of Inside Story has a unique ability to translate the vision of what I had for my home remodel into a beautiful masterpiece of color, design and style. Sy listens carefully to my ideas and provides constructive criticism on the various design elements. For the execution phase, Sy coordinates with the various subcontractors to ensure that the project is completed in a timely manner. Lastly, Sy is an honest, respectful and ethical business person. I would not hesitate to recommend his services. **★★★★★ — sueanng, Oct. 2013** > I hired Sy Iverson, Inside Story, to be the designer on a 36 year old home that we bought in Laguna Beach, CA this past summer. I learned about Sy when I toured a beautiful home he had designed several years ago in Irvine, CA. The house made such an impression on me that I asked the owner who the designer was and I saved his name for two years. My dream was to purchase a home that needed renovation, so that I could bring Sy in to do his magic. This past summer, I realized my dream of finding a house near the beach and having Sy as my designer. I could not be anymore pleased with Sy's talent for design and his professionalism. He is hard working, a talented artist and a pleasure to work with. Sy is focused on doing the best job possible for his client. It's an honor to know him and to have him designing something that is so important to us. **★★★★★ — charlietheartistguy, Oct. 2013** > Sy Iverson of Inside Story has completed two superb design projects > for me, the most recent this summer. His creativity is striking, > and he's always there if there's a problem with contracting. Further > when it's time to pick flooring, fabrics, tiles, etc, he generally offers > a range from conservative to, well, spectacular. > I unequivocally support him and plan to hire him again for the > third phase of the project. > > Charles W White, MD > Bankers Hill **★★★★★ — lbishop11111, Feb. 2013** > Sy, the owner of Inside Story, is incredibly talented and very thorough in designing and creating perfect spaces for all of his clients needs and wants. I have worked side by side with Sy on various construction project and now am happy to say my husband and I are currently using him on our on major remodel of our home. Sy is not cheap but he is simply "THE BEST!" He is worth every dime. If you want something simple or something completely extrodinary and different then you have to hire Sy of Inside Story. **★★★★★ — bazanmichael, Feb. 2013** > I am loving the look and feel of my new home. Sy Iverson of Inside Story has created a wonderful look for my new dwelling. I didn't know the first thing about putting together a coherent look for my home. I turned all creative direction over to Sy. Working with Sy was a pleasure for two reasons; first, he always presented me with his ideas and provided me options which allowed me to take an active role in the design of my new home. Second, he knew I was working with a budget and kept my costs contained. He went out of his way to work with my hectic work travel schedule and helped me prepare my home for its first social event. I was so proud of showcasing my new home but of course I couldn't take the credit as Sy was responsible for it all. I would recommend his services to anyone looking for help or guidance in transforming their home or place of business into a place they have always dreamed about. A true designer looks into heart of his clients and designs a look that will suit them and that is what Sy did for me. Thank you Sy you are a wonderful designer and for the first time I am excited about my home. **★★★★★ — sharischenk, Feb. 2013** > I have worked with Inside Story for more that 14 years on MANY projects in my primary residence and my vacation home. My husband and I LOVE working with Sy. He is so creative, talented and very professional, and never disappoints on his designs. He has an incredible ability to understand our personal taste and lifestyle, and our homes really feel and look like us and reflect our personality. We have recommended him to many of our friends and family over the years, and no one has ever been disappointed. Inside Story is the best! **★★★★★ — Barry Kress, Feb. 2013** > Sy has been involved in 3 remodels we’ve completed over several years involving two homes. His work from start to finish is thorough and the result is something we continue to cherish. We never tire of walking into the parts of the house Sy has touched. We moved a few hours away and at first employed a different designer and I can’t say the same about her work. Luckily, since then, Sy has been willing to work with us long distance. Why is Sy so good? He listens to what you want, he absolutely knows his ‘stuff’ (from textiles to appliances, he’s an expert), he honors your budget and he works well with contractors. Most important, his design work is extraordinary. We can’t imagine working with anyone else. **★★★★★ — daliawc, Feb. 2013** > We have been working with Sy over the past 2 years in a redesign of our home. He has been great to work with, responsive to our needs and has done a fabulous job thus far working within our budget. He has great ideas and overall is a fun guy to work with. We highly recommend him to anyone interested in Interior Design/ Redecorating their home. > > Ed & Dalia **★★★★★ — Sheri Spector, Feb. 2013** > Sy Iverson is the most talented interior decorator I have ever known! Sy designed our living space with our taste in mind - but then made it better than we could have imagined. I love our home and a major reason is because Sy did such an incredible job, from picking out furniture, wall colors, carpets/other flooring, bathroom/kitchen tiles, to designing ceilings and archways, to overseeing the painting/tile/other contractors, and to even hanging art throughout our home. Sy used a combination of new and our existing furniture and fixtures in an effort to achieve the results we wanted, as well as to keep our projects within a budget. He is so creative and always a lot of fun to be with. He is my new best friend!!! Sy always answers all of my questions right away and sets up meetings that work with my schedule. We have now hired Sy again to help us with a new project! If you want the best, Sy is your man! **★★★★★ — nallen39, Oct. 2012** > I have used Inside Story which is headed by Sy Iverson for several projects involving various levels of design work - from a total redo of older properties, to completing interior finishes/turn-key decorating on new construction to just adding and sprucing up existing interiors. > > Sy's level of professionalism and implementing the clients wants made the projects progress with such ease. He is very detail oriented, works on a timely basis and can be cost effective when needed, also having reliable resources for fabricating his design of window treatments, furniture design and reputable companies to use for the construction/installation. Using a professional like Inside Story has made the difference in just having a nice place to having a "WOW" place to be enjoyed for many, many years. ## Selected projects - [Banker's Hill Residence](https://www.houzz.com/hznb/projects/banker-s-hill-residence-pj-vj~811067) - Location: Not specified - Photos: 4 - [Nierman](https://www.houzz.com/hznb/projects/nierman-pj-vj~57089) - Location: Not specified - Photos: 4 - [Goldklang](https://www.houzz.com/hznb/projects/goldklang-pj-vj~57088) - Location: Not specified - Photos: 2 - [Cohen](https://www.houzz.com/hznb/projects/cohen-pj-vj~57085) - Location: Not specified - Photos: 2 - [Pacific Gate](https://www.houzz.com/hznb/projects/pacific-gate-pj-vj~4829900) - Location: Not specified - Photos: 2 - Description: Furnishings and decor for 2 bedroom, 2 ba condo, Downtown San Diego - [Santa Luz](https://www.houzz.com/hznb/projects/santa-luz-pj-vj~4759672) - Location: San Diego, CA - Photos: 14 - [Birdrock, La Jolla](https://www.houzz.com/hznb/projects/birdrock-la-jolla-pj-vj~1783183) - Location: Not specified - Photos: 3 [See all 7 projects](https://www.houzz.com/professionals/interior-designers-and-decorators/inside-story-pfvwus-pf~1451269544) ## Ideabooks - [Wish List](https://www.houzz.com/ideabooks/86053720/list/wish-list) — 22 ideas [See all 1 ideabook](https://www.houzz.com/ideabooks/users/syjohni) ## Community Q&A **Q: I really love what you've done here. Would you mind sharing where you found those shelves?** *(in Photo Questions)* A: Thank you. I purchased the light shelves at www.Lightology.com **Q: I like the chairs very much. May I have details? Thank you.** *(in Photo Questions)* A: I am interested in the chairs. Would you be able to tell me where they are from? **Q: Color of wall** *(in Photo Questions)* What is that color on the wall? A: It is a vinyl wallcovering not paint. **Q: Love those shelves! Where they from? Thanks...** *(in Photo Questions)* A: They are from www.lightology.com but have since been discontinued. --- *Source: Houzz professional profile. Reflects the profile as of 2026-09-03.*