--- title: "Widing Custom Homes — General Contractors | Houzz" canonical_html_url: https://www.houzz.com/professionals/general-contractors/widing-custom-homes-pfvwus-pf~151198047 markdown_url: https://www.houzz.com/md/professionals/pf~151198047.md entity_type: LocalBusiness business_name: "Widing Custom Homes" category: ["General Contractors"] image: https://st.hzcdn.com/fimgs/66b335a000115691_3332-w400-h400-b1-p10--.jpg address: "934 S Garfield Ave, Traverse City, Michigan 49686, United States" latitude: 44.7849 longitude: -85.4907 phone: "(231) 412-1058" website: http://www.widingcustomhomes.com rating: 5 review_count: 16 years_in_business: 46 best_of_houzz_awards: 2 followers: 119 last_updated: 2026-09-27 --- # Widing Custom Homes > Traverse City's Dedicated & Custom Built Homes \| Best of Houzz! Original Houzz profile: [Widing Custom Homes](https://www.houzz.com/professionals/general-contractors/widing-custom-homes-pfvwus-pf~151198047) ## Professional summary - **Primary category:** General Contractors - **Location:** Traverse City, MI - **Serves:** Traverse City, Torch Lake, Petoskey, Charlevoix, Elk Rapids, Greilickville, Frankfort, Suttons Bay, Northport, Empire, Leland, Glen Arbor, Lake Leelanau, Beulah, Omena, Alden, Cedar, Acme, Antrim, Bay Harbor, Benzie, Crystal Lake, Elk Lake, Emmet, Glen Lake, Grand Traverse, Grand Traverse Bay, Lake Charlevoix, Lake Skegemog, Leelanau, Little Traverse Bay, Long Lake, Old Mission Peninsula, Portage Lake, Williamsburg - **Houzz rating:** 5.0 out of 5 (16 reviews) - **Best of Houzz:** 2 awards (2014–2020), for Service. ## About ### Houzz Badges - Houzz Pro Software User - Houzz Influencer - Recommended on Houzz - 1,000 Ideabook Saves - Best of Houzz winner - Locally owned - 46 years in business - Verified Hires ### Business highlights - 46 years in business - Best of Houzz winner - Locally owned - 1 Verified Hire Roger Widing is a fourth generation builder whose passion for construction began at an early age. “I can vividly remember picking up scrap lumber on my father’s jobsites at the age of 6. As I grew my father gave me many tasks and over the years taught me the fundamentals of building.” After studying architecture at Lawrence Tech, Roger established Widing Custom Homes in Fenton, MI in 1976. “While many years have passed, the basic principles of hard work, honesty and integrity that my father taught me have continued to be the foundation on which Widing Custom Homes has grown. I am a hands-on builder and am on every one of my job sites daily. I firmly believe in open and honest communication. An informed customer is a happy customer and future friend.” “I build each home as if it was my own with passion, hard work, high standards, pride and integrity. I do not cut corners. I stand behind the quality of every home we build with a 10 year home warranty\*. I want to be able to look every customer in the eye and know that I did the best job possible for them.” Roger and his wife, Karen have resided in Traverse City with daughters, Preston & Paxton, since 1998. Roger and Karen are active in many community fundraising endeavors and enjoy entertaining at their home. Whether it is a neighborhood wine walk, a charity event, an evening with friends, or just relaxing with their daughters, they believe home is where the fondest memories are made. ### Services Provided - Home Remodeling - Kitchen Remodeling - General Contracting - Home Additions - Custom Homes - New Home Construction - Home Extensions - Deck Building - Guesthouse Design & Construction - Garage Building - Outdoor Kitchen Construction - Flooring Installation - Home Restoration - Pool House Design & Construction - Porch Design & Construction - Project Management - Multigenerational Homes - Custom Home Bars - Concrete Construction - Drywall Installation - Wine Cellar Installation - Trim Work - Staircase Design - Masonry - Fireplace Installation - Insulation Installation - Stone Masonry - Stone Siding - Site Preparation - Log Home Construction - Chimney Construction ### Areas Served - Traverse City - Torch Lake - Petoskey - Charlevoix - Elk Rapids - Greilickville - Frankfort - Suttons Bay - Northport - Empire - Leland - Glen Arbor - Lake Leelanau - Beulah - Omena - Alden - Cedar - Acme - Antrim - Bay Harbor - Benzie - Crystal Lake - Elk Lake - Emmet - Glen Lake - Grand Traverse - Grand Traverse Bay - Lake Charlevoix - Lake Skegemog - Leelanau - Little Traverse Bay - Long Lake - Old Mission Peninsula - Portage Lake - Williamsburg ### Typical Job Cost $150,000 - 10 million ## Business Details | Field | Value | | --- | --- | | Business Name | Widing Custom Homes | | Address | 934 S Garfield Ave, Traverse City, Michigan 49686, United States | | Phone | (231) 412-1058 | | Website | http://www.widingcustomhomes.com | | Years in business | 46 | | Followers on Houzz | 119 | **Social profiles:** - Blog — https://www.instagram.com/widingcustomhomes/ ## Contact - **Houzz profile:** [Widing Custom Homes](https://www.houzz.com/professionals/general-contractors/widing-custom-homes-pfvwus-pf~151198047) - **Website:** http://www.widingcustomhomes.com - **Phone:** (231) 412-1058 ## Credentials **Certifications & Awards** - Licensed builder since 1976 - GTA Parade of Homes, 1st place - Detroit Home Design Award 2013 - **Best of Houzz:** 2 awards (2014–2020), for Service. **Affiliations** - [Better Business Bureau](https://www.houzz.com/professionals/schools-and-organizations/better-business-bureau-pfvwus-pf~1830530549) ## Reviews **Overall rating: 5.0 out of 5 — 16 reviews** *Aspect averages:* - Work Quality: 5.0 - Communication: 5.0 - Value: 5.0 ### Featured Review **★★★★★ — Alan Doezema, Nov. 2017** > Our home could never have been built by anyone with more passion for the business than Roger. He understands totally. ### All 16 reviews **★★★★★ — kmarske2, Jan. 2023** > We were in need of finding the right builder for our dream home in northern Michigan. After meeting with Roger and quickly seeing his passion, drive, vision and wonderful personality, we were left with an easy choice - WIDING CUSTOM HOMES! Roger has the experience and ability to back up his work. He requires quality work from his crews and expects work done right and on time. His honesty, work ethic, and communication are second to none. Roger continued to alleviate our nervousness as new home builders and made great suggestions and recommendations along the way. Karen and her office staff were extremely helpful on the administrative front, working through all of our selections with us. We are ecstatic about our beautiful new home and are so grateful for such a wonderful experience. **★★★★★ — Dan Lorimer, Aug. 2019** > Roger Widing and his staff are outstanding custom home builders. Very professional, highest quality workmanship with attention to important details and on-time construction. Their communication and ability to work with his clients is fantastic. Open book, transparent budget and billing process is great. it is a breath of fresh air to work with a builder like Roger Widing. **★★★★★ — Elli Kirschnick, Aug. 2019** > Roger Widing build our dream home, the house looks amazing, the quality of the service is outstanding, Roger team is friendly , professional and so committed. Roger's involvement was amazing, from the beginning of the project to the last detail Roger was on top of everything. He went above and beyond to make sure all was perfect, he delivered the project according the plan in all aspects. My husband and I myself highly recommend Widing Custom Homes. **★★★★★ — Ulises Rabeiro, Dec. 2017** > We have been working with Roger and his team for over 15 years. Roger's commitment to excellence and quality has never been anything short of outstanding over the years. > Roger's attention to detail has always been a staple in his customs homes and is one of the many reasons why Widing Custom Homes are built to the highest standards in the industry. > > It is rare to see a company owner on site at all, but Roger is on site daily to make sure that his crews are building to his high standards of quality and professionalism. Roger is extremely knowledgeable in all phases of the construction process and demands that all products and materials that are used on his homes are held to the same high standards that he is used to. Roger has never cut corners and as fart as I can tell, never will. > > I have grown to know Roger not only professionally over the years but personally as well and have found Roger to be one of the most honest and loyal people I know. I would recommend Roger and his team with my highest endorsement. **★★★★★ — Mark and Nancy Malinowski, Dec. 2017** > These were our comments when the house was completed about 9 years ago: > > "The house is truly our “dream home” come true, thanks to all of you. Roger, your attention to detail, coordination of every aspect, and daily presence on the jobsite made us feel totally comfortable having the house built while we lived 250 miles away." > > In addition we consider Roger and Karen among our best friends in Traverse City. Our house remains in near new condition with minimal maintenance. Roger and Karen's commitment to the community is heartwarming. For the past 18 years they have sucessfully hosted food drives and toys for kids at Christmas. > > — MARK & NANCY MALINOWSKI **★★★★★ — Charles Brickey, Dec. 2017** > Having bid our summer residence from four of the areas top builders we were shocked at the prices quoted. Although not the lowest bidder Widing Custom Homes was the only builder who continued to follow our project and worked with us to understand the complexity of our site and level of finish we desired. Cannot over emphasize our satisfaction with moving forward with Roger and his team. Ten years of follow up with his company have only strengthened the decision to choose him and his company to build our lovely home on the East Bay. **★★★★★ — Rob & Theo Becker, Nov. 2017** > We can't say enough great things about Roger, his subs and Joni. They work so well together and we are extremely satisfied and would highly recommend them. Their work work is timely and communication is above expectations, Roger is all about 100% complete satisfaction. I can't think of one thing we were ever unhappy about. Our friends & relatives visit us and we often hear "we have never been in a nicer awesome more beautiful home!" **★★★★★ — Marge Phillips, Nov. 2017** > As a supplier to many custom home builders I am familiar with the process of what it takes to create a quality home. So is Roger Widing. His attention to detail, communication skills and knowledge are second to none. He is at the job site every day, hires quality people and creates a beautiful finished product. A dedicated professional and a pleasure to work with. **★★★★★ — User, Nov. 2017** > I have done a number of building projects in the midwest and Widing Homes is simply head and shoulders above anyone else. I have recommended him to others and they all agree. I would simply never do another project again if I couldn't use Roger Widing. I cannot recommend > him high enough as a builder and a person. **★★★★★ — Navot Shoresh, Nov. 2017** > My company Spire integrated systems, worked with Roger and his team on a large scale estate on Torch lake. The workmanship was top notch and Roger’s involvement was noticeable and appreciated. He holds his trades to the highest standards and keep his promises to both the client and his trades. > > Roger is an Honest, reliable and a stand out individual. Amazing job. > > Navot shoresh > President, Spire integrated systems. **★★★★★ — rfscustompaiting1, Nov. 2017** > Hello I am Ron with Rfs Custom Painting.An we take alot of pride to say we have painted some of his beautiful homes. The craftsmanship an detail that goes into these project's are overwhelming an we see that in the clients smile's. Knowing Roger as long as I have an the care an detail of every little aspect he puts forth has made us to strive for the same thing .Always on the job not afraid to help with anything all the way down to picking up a broom an helping to clean I think all builders should do this. We cant speak highly enough of Roger. Ive been in the trades for 22 years now Id have to say working on his projects I still love my job. Then theres Joni the glue of the office she is a total joy always on the ball any questions she always has an answer for me cant get any easier. Its been absolute pleasure working with Roger an his team cant wait for the next home of someones dream **★★★★★ — Andy Morrison, Nov. 2017** > When I came up to "open" our house for the season, I fell in love with it all over again. The design, the craftsmanship, the materials, the attention to detail -- all are outstanding. Roger's team is comprised of artists and craftsmen who really care deeply about their craft. You can't achieve that level of artisanship without not just being very good at what you do, but truly loving what you do. Widing Custom Homes collaborated with us to give my family exactly what we wanted: a beautiful, yet practical, summer home where we could enjoy all that northern Michigan has to offer. **★★★★★ — cmmpomaranski, Sept. 2013** > While working with Widing Custom Homes for our remodel project, their integrity, kindness, attention to the fine detail, etc. was so prominent, it made a daunting task, for me, enjoyable! They had an incredible ability to listen and turn ideas into a functioning/ stylish product that was truly unique. It became obvious that the project was a reflection of Roger himself, as he takes such pride in his work. We have the deepest respect for Roger and his crew and wouldn't hesitate to recommend them to anyone. **★★★★★ — bonzai44, July 2013** > Building a house involves countless decisions, and clearly the most important one is the choice of a builder. Widing Custom Homes was our choice and we couldn't be happier with that decision. The building process was a very good experience and resulted in exactly the home we envisioned. Roger Widing was always directly available to us, and his advice on both practical and aesthetic questions reflected the goals of perfection and attention to detail that is the philosophy of his work. We highly recommend this company. **★★★★★ — travisdeandrost, July 2013** > From someone that has been in the business for 15 yrs now I know when I see excellents. Roger from Widing Custom homes is a class act. You pay for what you get with him and his building buisness. He stands behind his word and he works beside each person that works for him. He will be there for you in a drop of a hat and has a great personality. ## Selected projects - [- Bay Harbor Home (Custom New Build) -](https://www.houzz.com/hznb/projects/bay-harbor-home-custom-new-build-pj-vj~2945550) - Location: Petoskey, MI - Photos: 23 - [- Elk Lake Home (Custom New Build) -](https://www.houzz.com/hznb/projects/elk-lake-home-custom-new-build-pj-vj~3088622) - Location: Williamsburg, MI - Photos: 25 - [- Glen Arbor Home (Custom New Build)](https://www.houzz.com/hznb/projects/glen-arbor-home-custom-new-build-pj-vj~5779690) - Location: Glen Arbor, MI - Photos: 24 - [- Green Lake Home (Custom New Build) -](https://www.houzz.com/hznb/projects/green-lake-home-custom-new-build-pj-vj~3047204) - Location: Interlochen, MI - Photos: 19 - [- Leelanau Home (Custom New Build) -](https://www.houzz.com/hznb/projects/leelanau-home-custom-new-build-pj-vj~2836026) - Location: Cedar, MI - Photos: 14 - [- Torch Lake Home (Custom New Build) -](https://www.houzz.com/hznb/projects/torch-lake-home-custom-new-build-pj-vj~2832720) - Location: Bellaire, MI - Photos: 12 - [- Torch Lake Summer Home (Custom New Build) -](https://www.houzz.com/hznb/projects/torch-lake-summer-home-custom-new-build-pj-vj~808671) - Location: Torch Lake Township, MI - Photos: 9 - [- Wonderland Home (Custom New Build) -](https://www.houzz.com/hznb/projects/wonderland-home-custom-new-build-pj-vj~5779667) - Location: Not specified - Photos: 18 [See all 8 projects](https://www.houzz.com/professionals/general-contractors/widing-custom-homes-pfvwus-pf~151198047) ## Video - [Company video](https://player.vimeo.com/external/840717264.m3u8?s=8c3516c1a87dfa7cf4eea6ebea0d36a52a4c97e3&oauth2_token_id=1384357804) ## Frequently Asked Questions **Are you licensed, bonded, and insured?** Yes, we are a Licensed Residential Builder by the State of Michigan’s Department of Commerce, a credential we've proudly held for over four decades since 1976. While our licensing is clearly established, specific details regarding bonding and insurance are not explicitly detailed in the provided sources. **Do you handle permits and inspections?** Yes, we absolutely handle permits. Our comprehensive services include 'Obtaining Intricate Permits' to ensure your project complies with all local regulations. We manage this crucial step to make your building process as smooth and stress-free as possible, allowing you to focus on your vision. **What kind of projects you specialise in?** We specialize in custom home building and comprehensive home renovation projects, large or small, across Northern Michigan. Our expertise ranges from new home construction, home additions, and remodeling to crafting custom elements like wine cellars, outdoor kitchens, and intricate staircases. We focus on delivering superior craftsmanship in every detail. **How do you help prevent projects from going over budget?** We prioritize staying within budget through our 'Smart-Start!' consulting system, which provides authentic estimates and proposals. We also conduct regular 'Cost + Budget Reviews' and maintain open, honest communication throughout the project. Our 40+ years of experience ensure efficient planning and execution to prevent unexpected costs. **What warranty do you provide on labor and materials?** We stand firmly behind the quality of our work, offering a 10-year home warranty on every home we build. This commitment reflects our dedication to unparalleled excellence and ensures your peace of mind for years to come, knowing your investment is protected. *FAQ content may be generated based on the Pro's Houzz profile and website.* ## Community Q&A **Q: Yellow paint color name and dimensions for garage dormers? Thanks!** *(in Photo Questions)* Yellow paint color name and dimensions for garage dormers? Thanks! A: The yellow is custom blend Benjamin Moore paint. They started with lotus yellow and brightened it up. **Q: What color is the blue exterior** *(in Photo Questions)* A: Benjamin Moore Kensington Blue **Q: What color of blue in the exterior?** *(in Photo Questions)* A: This exterior is a custom color. Unfortunately, I do not have the formula. **Q: What color is the trim?** *(in Photo Questions)* I love the contrast between the blue siding and white trim. Can you tell me the trim color? A: Trim color is Cabot Ultra White. I do not have the formula for the siding. **Q: exterior color - beautiful!** *(in Photo Questions)* May I ask the the color on the shake siding? It’s gorgeous. Thanks in advance! A: Unfortunately, this siding was color matched and we did not receive the mixing formula. **Q: Has anyone purchased tile online from Ceramic-Tile-4-You?** *(in Bathrooms)* They're based in Philadelphia, and they do have a store/showroom there called Magic Floors. Normally I prefer buying tiles from someplace local, even if it costs a bit more, and of course, there's sales tax if I buy in my home state. But the cost difference for the tile I'm looking at is very significant, almost half of the best price I can find locally. Does anyone have any experience with them? A: I placed an order, fright was $289. 2 days later I got an email stating that they needed an additional $700 for freight - on a $2350 order, approx 400 sq ft. Very unprofessional, no company identification on emails, rude on the phone. I cancelled the order, of course. --- *Source: Houzz professional profile. Reflects the profile as of 2026-09-27.*