--- title: "Ethical Flooring — Flooring Contractors | Houzz" canonical_html_url: https://www.houzz.com/professionals/flooring-contractors/ethical-flooring-pfvwus-pf~151291067 markdown_url: https://www.houzz.com/md/professionals/pf~151291067.md entity_type: LocalBusiness business_name: "Ethical Flooring" category: ["Flooring Contractors"] image: https://st.hzcdn.com/fimgs/07731af40143718c_7549-w400-h400-b1-p10--.jpg address: "#110 - 2270 Dollarton Hwy, North Vancouver, British Columbia V7H 1A8, Canada" latitude: 49.3046 longitude: -123.0088 phone: "(604) 987-0440" website: http://www.ethicalflooring.com rating: 4.9 review_count: 19 best_of_houzz_awards: 4 followers: 190 last_updated: 2026-08-10 --- # Ethical Flooring Original Houzz profile: [Ethical Flooring](https://www.houzz.com/professionals/flooring-contractors/ethical-flooring-pfvwus-pf~151291067) ## Professional summary - **Primary category:** Flooring Contractors - **Location:** North Vancouver, BC - **Serves:** Lower Mainland, North Vancouver - **Houzz rating:** 4.9 out of 5 (19 reviews) - **Best of Houzz:** 4 awards (2014–2018), for Service. ## About ### Houzz Badges - Star Houzzer - Houzz Influencer - Recommended on Houzz - 250 Ideabook Saves Ethical Flooring is a full service flooring retailer who supplies the Lower Mainland with brand-name flooring that is resilient, design-driven, and sustainable. Call or message us today for your free in-home consultation and estimate! ### Services Provided - Custom Flooring - Flooring Sales - Flooring Installation - Vinyl Flooring Installation - Laminate Flooring Installation - Wood Floor Installation - Wood Flooring Sales - Laminate Flooring Sales - Vinyl Flooring Sales - Luxury Vinyl Tile Sales - Baseboard Installation - Subfloor Installation - Floor Leveling - Linoleum Flooring Installation - Linoleum Flooring Sales ### Areas Served - Lower Mainland - North Vancouver ### Typical Job Cost CAD 1,000 - CAD 100,000 ## Business Details | Field | Value | | --- | --- | | Business Name | Ethical Flooring | | Address | \#110 - 2270 Dollarton Hwy, North Vancouver, British Columbia V7H 1A8, Canada | | Phone | (604) 987-0440 | | Website | http://www.ethicalflooring.com | | Followers on Houzz | 190 | **Social profiles:** - Facebook — http://facebook.com/ethicalflooring - X (Twitter) — https://twitter.com/EthicalFlooring - Blog — http://www.ethicalflooring.com/blog.php ## Offers No GST for Houzz Users! _On regularly priced products._ ## Contact - **Houzz profile:** [Ethical Flooring](https://www.houzz.com/professionals/flooring-contractors/ethical-flooring-pfvwus-pf~151291067) - **Website:** http://www.ethicalflooring.com - **Phone:** (604) 987-0440 ## Credentials **Certifications & Awards** - BBB A+ Rating, Best of Houzz 2016, Best of Houzz 2017 - **Best of Houzz:** 4 awards (2014–2018), for Service. ## Reviews **Overall rating: 4.9 out of 5 — 19 reviews** ### Reviews **★★★★★ — Sprucehill Homes, May 2019** > Ethical Flooring is one of Sprucehill Contracting Inc.'s go to contractors. Steve F is our regular sales person. He has always made sure our projects are completed on time and to a very high level of quality. > > If you are looking for a solid flooring contractor/supplier, then Ethical should be at the top of your list! **★★★★★ — LORILEE MALLEK, Dec. 2017** > After the experiences I had with the reconstruction of my home, > I spoke with Bill from Ethical Flooring. He guided me as to the > Laminate Plank flooring downstairs and carpeting upstairs. > His expertise and the company's installation, deadlines and workmanship was amazing. As a grandmother he treated me with > Patience after an enormous cedar tree crushed my home. > Thank you Bill for representing Ethical Flooring and thank > you Ethical Flooring for everything! **★★★★★ — Micah Waskow, June 2017** > I have no hesitation in recommending Ethical Flooring. Bill was entirely professional and helpful in arranging for my somewhat complicated kitchen vinyl tile project. The crew arrived on time and finished as scheduled. They did a stunning job and efficiently and creatively solved an unforseen problem that would otherwise have required an electrician to resolve. The guys worked carefully and did no damage. The final price was precisely what had been quoted initially. I could not be happier with the result. **★★★★ — Tracey Riley, Jan. 2017** > Ethical flooring offers the best in the industry, on every level. The showroom selection gorgeous, the personable service for handling even the smallest project combined with the expertise of the installers has impressed me from day 1 to completion. Thank-you. I highly recommend this exceptional family business. **★★★★★ — ekroth946, April 2016** > We just had Ethical install a vinyl floor in our condo as part of a fairly major upgrading project. They not only came in on budget but completed a day earlier than they quoted. I would have no hesitation in recommending Bill Parsons and his efficient crew. **★★★★★ — Seneca Homes, March 2016** > Seneca Homes has had the pleasure of working with Ethical Flooring on several projects now, everything from small office renos to large scale home renovations. Their representatives are amongst the most knowledgeable and honest in the business. Our latest project with them required multiple site visits and schedule changes. They always made us and our project a priority, ensuring that our deadlines could be met. Kevin (one half of the husband and wife team that owns Ethical Flooring) made a point of coming to site himself ensuring that exceptional quality and our needs were being met throughout the install. Seneca Home's own company values of being Passionate Honest and Inspired are most evidently shared by Ethical Flooring, and as a result they will always be our go to Flooring supplier and installer and will come highly recommended by us. **★★★★★ — Melissa & George, Jan. 2016** > My husband and I hired Ethical Flooring to replace the flooring throughout our townhouse. With the help or our designer and the Ethical Flooring team we selected vinyl tile, engineered hardwood, carpet and new baseboards for our home. Kevin and his team came out right away to complete measurements and send estimates. Kevin was respectful of our budget and made recommendations as needed. The installation of all the flooring was immaculate. Kevin and his team are very detail oriented and work efficiently. Kevin was respectful of our renovation time frame and completed all work as originally outlined in order for other trades to begin. As first time home renovators my husband and I appreciated Kevin's willingness to answer any question we had about the process in a thorough and timely manner. The flooring we had installed by Ethical Flooring has truly transformed our home. I would highly recommend Ethical Flooring to anyone considering new flooring for their home. **★★★★★ — johnrapson, Sept. 2015** > Ethical recently recarpeted the upper floor and stairs in our home, and we could not have been more pleased, particularly after a recent experience with another North Shore flooring company. We were treated with courtesy, a detailed quotation was provided at a very competitive price, and the work was undertaken on time, professionally, and afficiently. A minor glitch, invisible until the old carpet was removed, was resolved and corrected without any claim for additional costs, which we considered to be "above and beyond." We cannot be more happy with the advice and workmanship provided. > John and Doreen Rapson > West Vancouver **★★★★★ — Karen Moore, May 2015** > I am very happy with the quality of both the products, price and service I received from Ethical Flooring. The office staff (Kevin and Sean) were very patient with me as I picked out styles and colours and they were genuinely interested in my choices. > I ended up going with new hardwood, baseboards, door casings and carpet in the bedrooms. The actual price matched the quote; there were no surprises. > The installation quality was excellent. In particular, Marek, the hardwood floor installer, is a real craftsman. > I would definitely recommend this company. **★★★★★ — Jacqueline Maria, March 2015** > Absolutely loved the service, very professional and compassionate to our needs. Helpful with finding a contractor and making suggestions. Patient and kind always. **Comment from Ethical Flooring:** > Thank you Jacqueline. You were a pleasure to work with yourself :) **★★★★★ — In Residence Design, Jan. 2015** > I have been enjoying Ethical Flooring service and products for my clients since they have opened their new showroom in North Vancouver. > It is a pleasure working with Kevin and Tania, the owners. Their knowledge of their wide array of products is extensive and helpful in making choices. > The showroom provides a Design Centre which makes my and my clients' shopping experience a wonderful one. > I don't hesitate to reefer colleagues and friends to them for their flooring needs. **★★★★★ — MODE Painting, Feb. 2014** > My clients often ask me if I know of a trustworthy flooring company. Without hesitation I refer them to Ethical Flooring. I am always told how knowledgeable and patient they are. Their showroom is worth checking out! ## Selected projects - [Coquitlam Mohawk Smartstrand Carpet](https://www.houzz.com/hznb/projects/coquitlam-mohawk-smartstrand-carpet-pj-vj~230596) - Location: Not specified - Photos: 4 - [North Vancouver Hardwood](https://www.houzz.com/hznb/projects/north-vancouver-hardwood-pj-vj~251306) - Location: North Vancouver, BC - Photos: 1 - [North Vancouver Laminate in Bedrooms](https://www.houzz.com/hznb/projects/north-vancouver-laminate-in-bedrooms-pj-vj~287485) - Location: Not specified - Photos: 3 - [Coquitlam Kitchen in Kahrs Hardwood](https://www.houzz.com/hznb/projects/coquitlam-kitchen-in-kahrs-hardwood-pj-vj~225096) - Location: Not specified - Photos: 2 - [North Vancouver Laminate](https://www.houzz.com/hznb/projects/north-vancouver-laminate-pj-vj~287483) - Location: Not specified - Photos: 2 - [North Vancouver Smartstrand Carpet Hallway](https://www.houzz.com/hznb/projects/north-vancouver-smartstrand-carpet-hallway-pj-vj~333167) - Location: Not specified - Photos: 1 - [Vinyl Flooring Installation](https://www.houzz.com/hznb/projects/vinyl-flooring-installation-pj-vj~6199835) - Location: Vancouver, BC - Photos: 5 - [Torly's Vinyl Planking With Custom Nosing](https://www.houzz.com/hznb/projects/torly-s-vinyl-planking-with-custom-nosing-pj-vj~2866044) - Location: Not specified - Photos: 1 [See all 8 projects](https://www.houzz.com/professionals/flooring-contractors/ethical-flooring-pfvwus-pf~151291067) ## Ideabooks - [Lamps](https://www.houzz.com/ideabooks/89902296/list/lamps) — 3 ideas - [Wool Carpet](https://www.houzz.com/ideabooks/18552724/list/wool-carpet) — 7 ideas - [Vintage Hardwood](https://www.houzz.com/ideabooks/17396669/list/vintage-hardwood) — 27 ideas - [Armstrong Alterna](https://www.houzz.com/ideabooks/16381440/list/armstrong-alterna) — 8 ideas - [Kitchen](https://www.houzz.com/ideabooks/16782623/list/kitchen) — 5 ideas - [Vinyl Plank](https://www.houzz.com/ideabooks/16790326/list/vinyl-plank) — 1 idea - [Hardwood](https://www.houzz.com/ideabooks/16790288/list/hardwood) — 1 idea - [Cork](https://www.houzz.com/ideabooks/16782688/list/cork) — 1 idea - [Fireplace](https://www.houzz.com/ideabooks/16781375/list/fireplace) — 1 idea - [DuChateau Hardwood](https://www.houzz.com/ideabooks/16381601/list/duchateau-hardwood) — 12 ideas - [Sisal](https://www.houzz.com/ideabooks/16381539/list/sisal) — 4 ideas - [Teragren Bamboo Flooring](https://www.houzz.com/ideabooks/16379533/list/teragren-bamboo-flooring) — 11 ideas - [Marmoleum](https://www.houzz.com/ideabooks/16328457/list/marmoleum) — 10 ideas - [Mantels](https://www.houzz.com/ideabooks/13896685/list/mantels) — 2 ideas - [Carpet](https://www.houzz.com/ideabooks/12195519/list/carpet) — 2 ideas [See all 15 ideabooks](https://www.houzz.com/ideabooks/users/ethicalflooring) ## Community Q&A **Q: What color is this carpet?** *(in Photo Questions)* A: Sorry! Delicate Charm in Ivory Lustre. **Q: What are your thoughts on Smartstrand carpet?** *(in Photo Questions)* I tend towards a natural fibre like wool, but received a fairly heavy sales pitch for Smartstrand carpet when looking today. I appreciate it is very soft and stain resistant, but I questioned the level to which a mixture of 'corn and petroleum', to use the salesman's words, is really environmentally friendly. Does anyone have experience with this blend? Thanks for your help! A: Hello. That is a great question. Traditionally synthetic carpet is made of 100% petroleum based products. However, Smartstrand is 30% corn oil and the balance is petroleum based. It also is inherently stainproof, so no topical treatment is added to it for stain protection. All synthetic competitors have a Scotchguard or Stainmaster treatment (or equivalent) added to them. So no, it is not as environmentally friendly as wool, but it is more environmentally friendly than its synthetic competitors. It is also third party tested by Oeko-tex in order to ensure that it is free of all harmful chemicals. It is also as stainproof as it gets with carpet and you can dump coffee, bleach, wine or mustard on it and it will not stain. It cleans simply with water. Wool on the other hand is 100% natural. However, some backings are synthetic and some backings are natural. You need to check this when shopping. Wool also cleans your air and balances the humidity. It is a good carpet for asthma sufferers. And the beauty of it is unsurpassed. It is easy to clean. However, acidic products such as wine and tea may stain a wool carpet. I personally have Smartstrand in my own home as I have a very busy household with small children, a dog and cats. The stainproof aspect is important in this stage in my life. And I truly believe it to be the safest, most durable synthetic carpet on the market. However, when I get to a stage in my life that staining is not such an issue then wool would defiantly be on my radar. **Q: POLL: Your September Checklist** *(in Polls)* How are you preparing for the colder months? Vote and tell us what's on your September checklist! To enter the drawing to win your very own pair of Houzz slippers (just in time for the cold weather!) POST A COMMENT with the Top 3 things on your list this month. \*One entry per person, per drawing. Entries must be posted before 12:00am Pacific Time 9/29/13. One winner will be drawn at random. A: 1\. Swapping clothes 2\. Getting out duvet 3\. Washing all throw blankets **Q: Hi, love the floor!** *(in Photo Questions)* Could you tell me what colour of Laurentian Laminate you used. We are looking at Chicago Grey for our cottage but can't find any pictures of it in a larger application. It looks like yours could be Chicago Grey? A: Hello, Yes - this is the Chicago Grey! Very beautiful! **Q: Flooring** *(in Photo Questions)* What is the specific style and color of this smartstrand? There are so many options! A: This particular carpet color looks fantastic with the dark railings. It is Delicate Charm in Ivory Luster. If you are in the Lower Mainland we have a large selection of Smart Strand on sale! **Q: Can you provide color and type of smart strand silk?** *(in Photo Questions)* Looking to purchase smart strand silk, but not sure which one to go with! I like this! A: Is it beautiful! It is Truly Tasteful in Vintage Cream. If you are in the lower mainland area we have a large selection of Smartstrand on sale! --- *Source: Houzz professional profile. Reflects the profile as of 2026-08-10.*