--- title: "Ursallie Smith — Interior Designers & Decorators | Houzz" canonical_html_url: https://www.houzz.com/professionals/interior-designers-and-decorators/ursallie-smith-pfvwus-pf~1635844943 markdown_url: https://www.houzz.com/md/professionals/pf~1635844943.md entity_type: LocalBusiness business_name: "Ursallie Smith" category: ["Interior Designers & Decorators"] image: https://st.hzcdn.com/fimgs/836375f40e8f4726_2852-w400-h400-b0-p0--.jpg address: "Brooklyn, New York 11201, United States" phone: "(404) 953-1282" website: http://rococodesign.com rating: 5 review_count: 61 best_of_houzz_awards: 11 followers: 685 last_updated: 2026-08-17 --- # Ursallie Smith Original Houzz profile: [Ursallie Smith](https://www.houzz.com/professionals/interior-designers-and-decorators/ursallie-smith-pfvwus-pf~1635844943) ## Professional summary - **Primary category:** Interior Designers & Decorators - **Location:** Brooklyn, NY - **Serves:** New York City, Brooklyn, Queens, Manhattan, Jamaica, Far Rockaway, Astoria, Newark, Edgewater, Forest Hills - **Houzz rating:** 5.0 out of 5 (61 reviews) - **Best of Houzz:** 11 awards (2013–2026), for Service. ## About ### Houzz Badges - Star Houzzer - 5 Star Houzzer - Houzz Influencer - Recommended on Houzz - 1,000 Ideabook Saves Ursallie Smith began her career after graduating with honors from the Art Institute of Atlanta. Ursallie specializes in Boutique Hotels, and residential Interior Design. Her notable skills in conceptual designs has earned her exceptional reviews from The New York Times, The Washington Post, Living Spaces Magazine, and her company was named one of the best places to shop in Shop Atlanta Magazine. Broadening her talents, Ursallie resided in the Caribbean for 4 years, where she collaborates with one of Turks and Caicos Islands prominent design company, Design House Interiors. Rococo Design now based out of New York still remains one of the most distinctive sought-after company's for it's unique and progressive Designs. ### Services Provided - Interior Design - Kitchen Design - Bathroom Design - Living Room Design - Bedroom Design - Color Consulting - Space Planning - Furniture Selection - Kids Bedroom Design - Dining Room Design - Custom Cabinets - Custom Kitchen Cabinets - Home Office Design & Construction - Custom Built-ins - Design Consultation - Floor Plans - Project Management - Custom Bathroom Vanities - Custom Furniture - Playroom Design - Laundry Room Design - Custom Blinds & Shades - Custom Home Bars - Art Selection - Closet Design - Guesthouse Design & Construction - 3D Rendering - Basement Design - Custom Bookcases - Custom Walk-in Closets - Custom Entertainment Centers - Custom Rugs - Home Theater Design - Wine Cellar Design - Custom Shelving - Custom Pantries - Home Staging - Downsizing - Holiday Decorating - Custom Beds - Historic Building Conservation - Kitchen Remodeling - Home Office Design - custom window - faux finishing ### Areas Served - New York City - Brooklyn - Queens - Manhattan - Jamaica - Far Rockaway - Astoria - Newark - Edgewater - Forest Hills ### Typical Job Cost $20,000 - 100,000 ## Business Details | Field | Value | | --- | --- | | Business Name | Ursallie Smith | | Address | Brooklyn, New York 11201, United States | | Phone | (404) 953-1282 | | Website | http://rococodesign.com | | Followers on Houzz | 685 | **Social profiles:** - Facebook — http://www.facebook.com/profile.php?id=1652560950 - X (Twitter) — http://twitter.com/\#!/rococodesign2 - LinkedIn — http://www.linkedin.com/pub/ursallie-smith/29/570/797 - Blog — http://rococodesignonlineadvice.blogspot.com/ ## Contact - **Houzz profile:** [Ursallie Smith](https://www.houzz.com/professionals/interior-designers-and-decorators/ursallie-smith-pfvwus-pf~1635844943) - **Website:** http://rococodesign.com - **Phone:** (404) 953-1282 ## Credentials **Certifications & Awards** - Featured in the New York Times, Washington Post, Living Spaces Magazine, and Rococo Design was named one of the best places to shop in Shop Atlanta Magazine. - Best of Houzz Service Award, 2013-2020 - **Best of Houzz:** 11 awards (2013–2026), for Service. ## Reviews **Overall rating: 5.0 out of 5 — 61 reviews** *Aspect averages:* - Work Quality: 50.0 - Communication: 50.0 - Value: 47.0 ### Reviews **★★★★★ — Jessica Schiffman, June 2025** > This is the second time I have worked with Ursallie. First was in 2014. I could not be happier! She gave my apartment a mini-makeover (all new paint, some new furniture and new paint on my kitchen cabinets). I feel like I am in a new apartment! It is refreshing and bright and I am so much happier living there. Ursallie and her team were extremely professional and she stayed with me the entire time work was being done. Ursallie and her niece Alexis did a fantastic job organizing all my personal effects so they were out of they way and kept safe, as well as putting them back in my curios. Alexis did an amazing job organizing all of my closets! Ursallie handled everything beautifully and took so much pressure off of my shoulders. She is the best and I would HIGHLY recommend her! **Comment from Ursallie Smith:** > Thank you Jessica for your amazing review it is always a pleasure working with you! **★★★★★ — HU-823107653, June 2025** > It was my first time working with Ursallie and she did a fantastic job. I will highly recommend her. > Multi rooms project including bathrooms and bedrooms **Comment from Ursallie Smith:** > Thank you Mrs D. for your lovely review, it was a pleasure working with you **★★★★★ — acbk, March 2025** > Second time and still 5-star worthy!! I used Ursallie Smith of Rococo Designs in 2014 to decorate the primary bedroom, living room/foyer, and a complete kitchen remodel, and we were completely delighted. Ursallie listened to my concerns, needs, and wants, which were evident in her furniture selection and presentation. This time around, I needed a complete redesign of the primary bedroom, a refresh and update of the living/foyer, and based on the initial experience, I sought Ursallie out again. Ursallie’s professionalism and communication are still outstanding! Her ability to manage all aspects of the process is invaluable. Her eye for colors and textures is also still impressive. This time around, an error was made with the furniture manufacturer, and Ursallie definitely took the lead in becoming the voice of the client and was spot with any concerns. She took the lead in communicating where needed in different aspects of the project without having to ask. She is flexible and cares that her clients’ needs are met and treated fairly. She is a true problem solver. We thoroughly appreciate Ursallie, and she has my highest recommendation…again!!! **★★★★★ — nish, March 2024** > Ursallie is amazing to work with. She spends time getting to know each client and then works on finding the best solution within the budget provided. She is creative , detail oriented , trustworthy and resourceful. Once she presents an option she is sure of, even if it’s daring , you can rest assured , if she is confident, it will look amazing. She delivers beautiful solutions , on time and to 100pct satisfaction. **★★★★★ — phaegele, Sept. 2022** > Ursallie has decorated 3 places for me. One apartment and two houses. The most current project was a Southampton Cottage that is small and lack any special look. By the time she finished it was so charming that it may be most Chic cottage in Southampton Village for sure. I highly recommend Ursallie not only for her great taste she is also a very hard worker and gets the job done quickly. **★★★★★ — HU-357253087, Dec. 2021** > Ms Smith’s creative ideas were an important part of the redesign of my kitchen. She listened to my ideas as well and included them in the design process. Working with her was an enjoyable experience. **★★★★★ — Rajwanth Gupati, Dec. 2021** > Ursaille did a classy job doing up our Riverside condo. She completed the job in a very efficient manner in a short timeframe **★★★★★ — Caryn Dawson, April 2020** > I've worked with and referred Ursallie and her team at Rococo Design on multiple occasions. Ursallie is such a creative, talented professional, who is dedicated to designing your perfect space. When I moved into my new home, I wasn't sure which direction to start. Ursallie came by, took measurements and brought my blank canvas to life. The custom paint colors, the timeless furniture, and all the one-of-a-kind accessories, were chosen with precision and perfection. Ursallie's actions, attention, and assertiveness made me feel like her only client. This designer/client relationship started 14 years ago, and we are now on our third remodel. If you're looking for the best, along with professionalism and integrity, Ursallie is your designer! **Comment from Ursallie Smith:** > OMG thank you Caryn it is always a pleasure working with you as well **★★★★★ — HU-79694304, April 2020** > Ursallie was very professional and easy to work with! She provided a plethora of design options for my selected rooms and she was flexible with changes. She took the time to understand my style of decor prior to starting the project which made feel very comfortable with her!! I would recommend her to my family and friends! **Comment from Ursallie Smith:** > Thank you Corrie it was a pleasure working with as well, enjoy > your beautiful home **★★★★★ — rednucleus, March 2020** > Ursallie Smith is an extraordinarily gifted designer. When I hired her I knew Only that I wanted a change in my living space. Ms. Smith interpreted my expectations and transformed the environment in a way that reflected my inner personality and character. She was able to do this by her understanding of my thoughts and vision to an extent which I was not able to satisfactorily verbalize. > Ursallie was always professional, reliable, trustworthy and gracious. I recommend her wholeheartedly And without exception to anyone contemplating the use of an interior designer. > Bernard D Lewin,MD **★★★★★ — S Hodges, March 2020** > Ursallie did an exceptional job designing the interior of my one bedroom apartment. She used color, different textures and cleverly shaped furnishings to create depth and contrast in what had been a generic white space. The project was completed on time and within budget. Ursallie is at the top of her game. **★★★★★ — Garrett McConnell, Sept. 2019** > Ursalie has an Inredible talent and will be able to bring your vision to life! She also works within your budget and has seasoned professionals at the ready! Highly recommend! ## Selected projects - [Colorful Ceiling Upper Eastside TV Room](https://www.houzz.com/hznb/projects/colorful-ceiling-upper-eastside-tv-room-pj-vj~7618465) - Location: New York, NY - Photos: 4 - [Beautiful Eclectic Upper Eastside Apartment](https://www.houzz.com/hznb/projects/beautiful-eclectic-upper-eastside-apartment-pj-vj~7415112) - Location: New York, NY - Photos: 3 - [Upper Eastside Entryway](https://www.houzz.com/hznb/projects/upper-eastside-entryway-pj-vj~7618342) - Location: New York, NY - Photos: 3 - Description: Navy blue grascloth wallpaper, white metal Floawer art, bone enlay accent table - [Upper Eastside Master Bedroom Entry](https://www.houzz.com/hznb/projects/upper-eastside-master-bedroom-entry-pj-vj~7618351) - Location: New York, NY - Photos: 3 - [Midtown West Historic Beauty](https://www.houzz.com/hznb/projects/midtown-west-historic-beauty-pj-vj~1403394) - Location: New York, NY - Photos: 19 - Description: As an Interior Designer it is always an honor when asked to design a home. It was an extreme compliment to be asked to design and renovate this Classic Midtown West Apartment in a National Register Historic Building Patricia Haegele SVP, Publishing Director, Chief Revenue Officer Good Housekeeping / Country Living / Women's Day - [Baccarat Residence NYC](https://www.houzz.com/hznb/projects/baccarat-residence-nyc-pj-vj~3144040) - Location: New York, NY - Photos: 18 - Description: Crystal Palace in the Sky - [My Hollywood Glam Brooklyn New York Apartment](https://www.houzz.com/hznb/projects/my-hollywood-glam-brooklyn-new-york-apartment-pj-vj~6517844) - Location: Not specified - Photos: 28 - Description: My Love for New York & Glam, Boldly Expressed in my Brooklyn New York Apartment - [South Hampton NY English Style Cottage](https://www.houzz.com/hznb/projects/south-hampton-ny-english-style-cottage-pj-vj~7013210) - Location: Southampton, NY - Photos: 17 - Description: I have heard people discribe this Cottage reno, as a Charming English Cottage and I must agree, one of my favorite projects. - [Midtown West Guest Room Makeover](https://www.houzz.com/hznb/projects/midtown-west-guest-room-makeover-pj-vj~7619555) - Location: New York, NY - Photos: 7 - [Upper Westside 5 Bedroom Apartment](https://www.houzz.com/hznb/projects/upper-westside-5-bedroom-apartment-pj-vj~799241) - Location: Not specified - Photos: 18 - Description: Royal Blue Velvet Tufted Sofa, Blue Glass Coffee Table - [Jamaica Estates New York](https://www.houzz.com/hznb/projects/jamaica-estates-new-york-pj-vj~5846908) - Location: Queens, NY - Photos: 24 - Description: Jamaica Estate Home gets a complete makeover - [A Delaware River Jewel](https://www.houzz.com/hznb/projects/a-delaware-river-jewel-pj-vj~6094791) - Location: Not specified - Photos: 20 - [Upper Eastside 5 Bedroom Penthouse Design](https://www.houzz.com/hznb/projects/upper-eastside-5-bedroom-penthouse-design-pj-vj~633292) - Location: New York, NY - Photos: 39 - Description: Lustrous Upper Eastside Penthouse This 5 bedroom Upper Eastside Penthouse for a family of 5, main focus was the kids quarters & a Home Office that had to serve dual purpose. Office for family business by day & a Music Room for evening piano lesson. - [Bay Ridge NY Waterside View](https://www.houzz.com/hznb/projects/bay-ridge-ny-waterside-view-pj-vj~7656260) - Location: Brooklyn, NY - Photos: 18 - [An Eclectic Greenwich Village Residence](https://www.houzz.com/hznb/projects/an-eclectic-greenwich-village-residence-pj-vj~4312075) - Location: New York, NY - Photos: 3 - Description: Eclectic, sophisticate, invitingly comfortable living / dining room combo in the village - [Charming Mt. Vernon Residence](https://www.houzz.com/hznb/projects/charming-mt-vernon-residence-pj-vj~6092265) - Location: Mount Vernon, NY - Photos: 9 - Description: Beautiful collaboration modernizing a charming traditional Mt Vernon home - [Just North of Harlem](https://www.houzz.com/hznb/projects/just-north-of-harlem-pj-vj~5847441) - Location: New York, NY - Photos: 5 - Description: The Mood is BLUE in this quaint apartment just north of Harlem - [Colorful Eclectic Long Island Living & Dining](https://www.houzz.com/hznb/projects/colorful-eclectic-long-island-living-and-dining-pj-vj~3945027) - Location: Melville, NY - Photos: 4 - [Upper Westside Bedroom](https://www.houzz.com/hznb/projects/upper-westside-bedroom-pj-vj~1457150) - Location: New York, NY - Photos: 11 - [East Hampton Cottage](https://www.houzz.com/hznb/projects/east-hampton-cottage-pj-vj~5887567) - Location: East Quogue, NY - Photos: 23 - Description: Beautiful quaint East Hampton Cottage [See all 50 projects](https://www.houzz.com/professionals/interior-designers-and-decorators/ursallie-smith-pfvwus-pf~1635844943) ## Ideabooks - [Bathroom Vanity Ideas](https://www.houzz.com/ideabooks/51905754/list/bathroom-vanity-ideas) — 8 ideas - [Wish List](https://www.houzz.com/ideabooks/71490969/list/wish-list) — 3 ideas - [Modern](https://www.houzz.com/ideabooks/57108845/list/modern) — 1 idea - [Outside Spaces](https://www.houzz.com/ideabooks/51905927/list/outside-spaces) — 14 ideas - [Decor](https://www.houzz.com/ideabooks/57108732/list/decor) — 1 idea - [Hollywood](https://www.houzz.com/ideabooks/57108638/list/hollywood) — 2 ideas - [Living Rooms](https://www.houzz.com/ideabooks/57108612/list/living-rooms) — 1 idea - [Lighting Ideas](https://www.houzz.com/ideabooks/51834247/list/lighting-ideas) — 22 ideas - [Flooring Ideas](https://www.houzz.com/ideabooks/52066684/list/flooring-ideas) — 23 ideas - [Entertainment](https://www.houzz.com/ideabooks/51847118/list/entertainment) — 10 ideas - [Houses](https://www.houzz.com/ideabooks/52263469/list/houses) — 1 idea - [Industrial Living Room](https://www.houzz.com/ideabooks/52099245/list/industrial-living-room) — 5 ideas - [Window Treatment Ideas](https://www.houzz.com/ideabooks/52066542/list/window-treatment-ideas) — 1 idea - [Kitchens](https://www.houzz.com/ideabooks/52023317/list/kitchens) — 1 idea - [Closet Inspiration](https://www.houzz.com/ideabooks/51948546/list/closet-inspiration) — 2 ideas - [Modern Bathroom in Black](https://www.houzz.com/ideabooks/51905733/list/modern-bathroom-in-black) — 10 ideas - [Tribeca Apartment](https://www.houzz.com/ideabooks/13604827/list/tribeca-apartment) — 5 ideas - [Custom Made Sofas](https://www.houzz.com/ideabooks/51833170/list/custom-made-sofas) — 10 ideas - [rococodesign2's ideas](https://www.houzz.com/ideabooks/3214619/list/rococodesign2-s-ideas) — 1 idea [See all 19 ideabooks](https://www.houzz.com/ideabooks/users/rococodesign2) ## Community Q&A **Q: Is the wall tile, wood, or wallpaper?** *(in Photo Questions)* Very nice room. Love mixing textures A: Thank you for asking it is laminated wood flooring **Q: Console** *(in Photo Questions)* Can u tell me where to buy the console? A: That was purchase thur Rococo Design from Stein World **Q: Love the Room!!!Dimensions please?** *(in Photo Questions)* A: Humm I believe 20x26 **Q: Coverlet** *(in Photo Questions)* Where did you find that amazing white coverlet? What is it made of? A: Hi thank you for asking this was custom made, it is leather and fax mink **Q: Dylan Orange sofa** *(in Photo Questions)* Where can I buy this sofa online? A: This sofa can be order through my company Rococo Design it takes 6 to 8 weeks depending on your location. For more detail please 404.953.1282/ 347.766.2236 Thank you Ursallie Smith **Q: Beautiful rug** *(in Photo Questions)* I love the rug! Can you tell me where I might find it? A: Thank you the Rug is by Surya it is called Avignon it's hand tufted and it is 50% Viscose,50% Wool, 8x10 is $1049 and the 6X9 is $499 there are other sizes available, please let me know if I may answer any additional questions or place an oder for you. Thank you' Ursallie --- *Source: Houzz professional profile. Reflects the profile as of 2026-08-17.*